Gesellschafts- und Wirtschaftsmuseum

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Das Wirtschafts- und Kaffeemuseum

Gesellschafts- und Wirtschaftsmuseum (Museum for Social and Economic Affairs) is a museum located in Margareten, Vienna.

Contents

History

Following World War I, Vienna experienced extreme devastation and deprivation which radicalized architects and designers. This inspired them to engage in class politics and confront the city’s housing shortage. The Gesellschafts-und Wirtschaftmuseum (also known as the Museum of Society and Business) was established in 1924. [1]

The original Gesellschafts- und Wirtschaftsmuseum (GeWiMu) existed from January 1925 until it was suppressed by the Austrofascists in February 1934. It was the base for the development of the Vienna Method. It was founded by Otto Neurath and evolved out of the Museum für Siedlung und Städtebau (Museum for Settlement and Town Planning). This had been set up following Neurath's involvement in the Austrian Association for Settlements and Small Gardens. [2] The museum developed a collaborative relationship with the Otto Glöckel. [3] In 1927, Willem Sandberg visited Vienna, where he studied the Isotype system at the museum. [4] In 1928 Neurath recruited Gerd Arntz from Düsseldorf to lead the Art and Design team there. Arntz was originally unsure about whether to take up the job offer, but thanks to the encouragement of Franz Seiwert he accepted and was soon joined by Peter Alma and Augustin Tschinkel, both also associated with the Cologne Progressives, the art group Seiwert and Arntz had set up.

Vienna Method

The GeWiMu was the home of one of the most significant developments in graphic design: the Vienna Method. This evolved out of Neurath's desire to produce informational material which was understandable regardless of the language skills of the onlooker.

Directors

Coordinates: 48°11′02″N16°21′25″E / 48.1839°N 16.3569°E / 48.1839; 16.3569

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Isotype (picture language)

Isotype is a method of showing social, technological, biological, and historical connections in pictorial form. It consists of a set of standardized and abstracted pictorial symbols to represent social-scientific data with specific guidelines on how to combine the identical figures using serial repetition. It was first known as the Vienna Method of Pictorial Statistics, due to its having been developed at the Gesellschafts- und Wirtschaftsmuseum in Wien between 1925 and 1934. The founding director of this museum, Otto Neurath, was the initiator and chief theorist of the Vienna Method. Gerd Arntz was the artist responsible for realising the graphics. The term Isotype was applied to the method around 1935, after its key practitioners were forced to leave Vienna by the rise of Austrian fascism.

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Otto Glöckel

Otto Glöckel social-democratic politician and school-reformer during the First Austrian Republic. First Minister of Education during the First Austrian Republic from April 1919 to October 1920.

Willem Sandberg

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Four Orchestral Pieces (Bruckner)

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Peter Alma Figurative constructivist painter

Peter Alma was a Dutch artist. Alma was born in Medan, Indonesia and attended the Royal Academy of Art, The Hague in 1904. On the recommendation of Franz Seiwert he was employed by the Gesellschafts- und Wirtschaftsmuseum working with Gerd Arntz and Augustin Tschinkel on the development of Isotypes. He travelled to Moscow with Arntz and Otto Neurath to work at IZOSTAT to help them draw up pictorial images for statistics of the Five Year Plans. Alma was a member of Nederlandsche Vereeniging voor Ambachts- en Nijverheidskunst (V.A.N.K.) the Dutch Association for craft and craft art.

IZOSTAT (ИЗОСТАТ) was the "All-union Institute of Pictorial Statistics of Soviet Construction and Economy," an agency of the Soviet government that designed, created, published, and distributed graphic representations of Soviet industry that were easily understandable without written explanations. Founded as an educational unit, Izostat evolved into a producer of propaganda. It operated between 1931 and 1940.

The Austrian Settlement and Allotment Garden Association was an organisation established following the First World War to support people in need of housing and the allotment movement principally in and around Vienna.

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Rudolf Modley Austrian-American executive and graphic designer

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References

  1. "Gerd Arntz. Wohnung und Städtebau: Dauerausstellung des Gesellschafts- und Wirtschaftsmuseums. 1928–1930 | MoMA". The Museum of Modern Art. Retrieved 2019-11-21.
  2. Burke C. (2013) 'The Gesellschafts- und Wirtschaftsmuseum in Wien (Social and economic museum of Vienna) 1925-1934 in eds Burke C., Kindel e. and Walker S. Isotype: Design and contexts 1925-1971 London: Hyphen Press
  3. Stadler, Friedrich (2011). "Written Language and Picture Language after Otto Neurath—Popularising or Humanising Knowledge?". In Heinrich, Richard; Nemeth, Elisabeth; Pichler, Wolfram; et al. (eds.). Image and Imaging in Philosophy, Science and the Arts. Frankfurt: ontos Verlag. p. 8.
  4. Spencer, Mafalda (1997). "Willem Sandberg: Warm printing". Eye Magazine. ESco Business Services. Retrieved 6 November 2015.