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GiFi (phonetic abbreviation of its founder's name, Ginestet Philippe) is a French discount store chain with nearly 500 stores, mostly in France.
It was founded in 1981 by Philippe Ginestet, who is the owner and chairman. [1] His son Alexandre is the CEO. [1]
In 1986, GiFi had nine stores in southwestern France and shifted from discount retail to a low-price model. In 1988, it established a purchasing center and began sourcing from Asia. [2]
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