Gita Johar

Last updated

Gita Johar has served as Senior Vice Dean [1] and is currently the Meyer Feldberg Professor of Business at Columbia Business School, Columbia University. [2] She is known for her research in the field of Consumer behavior, particularly in the area of consumer inference making in advertising and communication. In 2006, she was appointed the Meyer Feldberg Professor of Business at Columbia Business School. Johar has been the Senior Vice Dean, [1] the Vice Dean for Research [3] and the Vice Dean for Diversity, Equity and Inclusion [2] at Columbia Business School, and received the Service to the Doctoral Program Award at Columbia Business School in 2023 [4] , the Columbia University Faculty Service Award in 2024 [5] , and the American Marketing Association Consumer Behavior Special Interest Group (AMA CBSIG) Lifetime Achievement Award in 2025 [6] .

Contents

Academic career

Johar is a graduate of IIM Calcutta and she received the Distinguished Alumnus Award from the institute in 2019. [7] In her doctoral thesis at the Stern School of Business, New York University, Johar focused on the role of consumer involvement in drawing false inferences from advertisements (deceptive advertising). [8] [9] She joined Columbia University in 1992, received tenure in 2000, became a full professor in 2002 and was appointed the Meyer Feldberg Professor of Marketing (a named chair) in 2006.

Johar served as the President of the Society for Consumer Psychology from 2022-2023 [10] and organized the SCP Climate Change Challenge boutique conference [11] in 2023. She has served as co-editor of the Journal of Consumer Research [12] and as editor of a Journal of Marketing [13] special issue on Better Marketing for a Better World (BMBW), [14] and co-founded the BMBW initiative. [15]

Research

Much of Johar's research deals with the way people interpret messages and on how attributes of the source and characteristics of the message can affect the way a recipient interprets the message. In one series of studies, she shows that people with baby-faces (rounder facial characteristics) are considered to be more honest while people with mature faces are considered to be more competent. [16] This research has implications in a variety of situations, from companies in crisis [17] to the messages of presidential candidates. [18] She also applies a psychological lens to understand when and why misinformation impacts consumer beliefs and the effectiveness of proposed remedies. [19] [20] [21] This research suggests that misinformation is hard to combat. For example, she shows that people are less likely to fact-check information when they are on social media and feel they are in the presence of others. [21]

Related Research Articles

In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.

<span class="mw-page-title-main">False advertising</span> Misleading content in advertisements

False advertising is the act of publishing, transmitting, distributing, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally to promote the sale of property, goods, or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations or other laws and methods to limit false advertising.

Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.

Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutta, the first Indian Institute of Management. Professor Sheth was awarded by the Padma Bhushan award in 2020 for his work in literature and education in the United States.

<span class="mw-page-title-main">Agneta Marell</span>

Agneta Marell is professor in Business Administration and since 2010, Deputy vice-chancellor for external relations and innovation at Umeå University in northern Sweden. Between 2004 and 2007, she was the Dean of Umeå School of Business, succeeding Anders Söderholm. In 2008–2011, she was a municipal manager for Örnsköldsvik municipality. She received the assignment as vice rector for collaboration and innovation at Umeå University. As such, she was also chairman of Uminova Holding, the business incubator Uminova Innovation AB and Uminova eXpression AB, which runs Sliperiet at the Umeå Arts Campus.

Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think (2003) and Marketing Metaphoria (2008). In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented, the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior.

<span class="mw-page-title-main">Social media marketing</span> Promotion of products or services on social media

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

<span class="mw-page-title-main">Aradhna Krishna</span> American academic focused on marketing

Aradhna Krishna is an American academic focused on marketing. As of 2006, she was considered one of the 50 most productive marketing professors in the world. Harvard Business Review recently acknowledged her as "the foremost expert in the field" of sensory marketing. She is the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan. She was awarded as a fellow of the Society for Consumer Psychology, the organization's highest honor, in recognition of her contributions to consumer psychology.

<span class="mw-page-title-main">Geeta Menon</span> American university professor

Geeta Menon is the Abraham Krasnoff Professor of Global Business at New York University Stern School of Business, and is the current chair of the Marketing Department. Most recently, she was the 11th Dean of the NYU Stern Undergraduate College (2011-2019). She has been a member of NYU Stern's Marketing Faculty since 1990, where she also previously served a term as department chair (2004-2008). In January 2015, The Economic Times, India's leading business publication, listed Menon as one of 20 "most influential" global Indian women.

Debra Jones Ringold is a professor and former dean at the Atkinson Graduate School of Management at Willamette University and is a marketing research consultant. She was selected to advise the U.S. Census Bureau on methods for improving Census participation, data collection methodology and communication of Census data to the public.

Dawn Iacobucci is an American quantitative psychologist and marketing researcher, Professor in Marketing at the Owen Graduate School of Management, known for her work in the field of foundations of marketing research.

<span class="mw-page-title-main">Lynn R. Kahle</span> American consumer psychologist

Lynn R. Kahle is an American consumer psychologist and Professor Emeritus at the University of Oregon's Lundquist College of Business. From 2018 to 2020 he taught at the Lubin School of Business, Pace University in New York as a visiting scholar and professor.

Eric J. Johnson is a professor of marketing at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business. He is the Co-Director for the Center for Decision Sciences.

Kathryn LaTour is an American academic, researcher and author. She is an applied cognitive psychologist and currently serves as the Banfi Vintners Professor of Wine Education and Management at the School of Hotel Administration within Cornell University’s SC Johnson College of Business.

Cassie Mogilner Holmes is a professor of marketing and behavioral decision making at UCLA Anderson School of Management and author of Happier Hour. She is best known for her research on time and happiness..

Cornelia (Connie) Pechmann is an American academic and marketing research scholar. She is a Professor of Marketing at University of California, Irvine Paul Merage School of Business.

Ana Valenzuela is a Marketing and Consumer Psychology professor and academic. She is Professor of Marketing at the Allen G. Aaronson Department of Marketing and International Business at City University of New York’s Baruch College, and Coordinator of the Marketing Specialization of the PhD Program in Business. She is also a Visiting Professor at the Department of Marketing of ESADE Business School at University Ramon Llull.

<span class="mw-page-title-main">Ron Shachar</span> Israeli professor

Prof. Ron Shachar is an Israeli professor and researcher in the fields of economics, marketing, and storytelling. His research deals with branding, advertising and with a focus on the entertainment industry and political elections. Today, he serves as Head of the Business Honors Program at the Arison School of Business, Reichman University. Prof. Shachar previously served as a faculty member at Tel Aviv University, Yale University, and as the Dean of Arison School of Business at Reichman University.

Lauren Goldberg Block is an American marketing academic.

References

  1. 1 2 "Gita Johar Appointed Senior Vice Dean". 14 January 2011.
  2. 1 2 "Gita V. Johar". 15 September 2014.
  3. ↑ "Gita V. Johar". 15 September 2014.
  4. ↑ "Dean's Award for Contributions to the Doctoral Program | Columbia Business School". business.columbia.edu. 2024-05-10. Retrieved 2024-12-12.
  5. ↑ "2024 Faculty Service Awardees | Office of the Provost". provost.columbia.edu. Retrieved 2024-12-12.
  6. ↑ "Awards – CBSIG" . Retrieved 2024-12-12.
  7. ↑ "Distinguished Alumnus Award | IIM Calcutta". www.iimcal.ac.in. Retrieved 2024-01-09.
  8. ↑ Johar, Gita Venkataramani (1996). "Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis". Journal of Consumer Psychology. 5 (3): 209–230. doi:10.1207/s15327663jcp0503_01. JSTOR   1480639.
  9. ↑ Johar, Gita Venkataramani (1995). "Consumer Involvement and Deception from Implied Advertising Claims". Journal of Marketing Research. 32 (3): 267–279. doi:10.1177/002224379503200303. JSTOR   3151980. S2CID   168101478.
  10. ↑ "The Society for Consumer Psychology".
  11. ↑ "Climate Change Challenge • 2023 • San Juan, PR". Society for Consumer Psychology. Retrieved 2024-01-09.
  12. ↑ "Journal of Consumer Research". Journal of Consumer Research. Retrieved 2024-01-09.
  13. ↑ "Journal of Marketing". American Marketing Association. Retrieved 2024-01-09.
  14. ↑ "Journal of Marketing Special Issue: Better Marketing for a Better World". American Marketing Association. Retrieved 2024-01-09.
  15. ↑ "Home". BMBW. Retrieved 2024-01-09.
  16. ↑ Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis, Journal of Consumer Research, Gerald Gorn, Yuwei Jiang, Gita Johar; Vol 58, No. 1, June 2008
  17. ↑ Goldsmith, Belinda (2 June 2008). "Baby-faced bosses can help in public crises: research". Reuters.
  18. ↑ "Columbia Professor Thinks Hillary Clinton Has the Face to Win the Race -- New York Magazine - Nymag".
  19. ↑ Johar, Gita Venkataramani (April 2022). "Untangling the web of misinformation and false beliefs". Journal of Consumer Psychology. 32 (2): 374–383. doi:10.1002/jcpy.1288. ISSN   1057-7408.
  20. ↑ Jun, Youjung; Johar, Gita Venkataramani (2022-01-01). "Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media". Journal of the Association for Consumer Research. 7 (1): 107–114. doi:10.1086/711932. ISSN   2378-1815.
  21. 1 2 Jun, Youjung; Meng, Rachel; Johar, Gita Venkataramani (2017-06-06). "Perceived social presence reduces fact-checking". Proceedings of the National Academy of Sciences. 114 (23): 5976–5981. doi:10.1073/pnas.1700175114. ISSN   0027-8424. PMC   5468680 . PMID   28533396.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.