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The Glambot is a high-speed camera system directed by Cole Walliser, known for its use in capturing dynamic, slow-motion videos of celebrities on the red carpet at various high-profile award ceremonies such as The Academy Awards, The Grammys, Golden Globes, The Emmys, and the People's Choice Awards. [1]
Gary Snegaroff developed the Glambot as a tool to enhance red carpet-coverage for E! and NBC live events & specials.[ citation needed ] For the first year, the director of the Glambot was music video producer Joseph Kahn, who was then replaced by Cole Walliser.[ citation needed ]
The Glambot is primarily used at events to capture slow-motion footage of celebrities, emphasizing their outfits, makeup, and overall look. Walliser's creative direction has resulted in widely-shared Glambot moments featuring celebrities like Lady Gaga, whom he cites as one of his favorite subjects due to her fashion choices and dynamic presence.[ citation needed ]
Technically, the Glambot combines high-speed camera technology with robotic control to execute precise, smooth movements that capture detailed slow-motion footage. The system requires a significant amount of light to shoot at a shallow depth of field, typically around f/2.8, with focus adjustments made through keyframes controlled by the robotic system.[ citation needed ] Walliser has said "We shoot 1,000 frames in that one second. When we play it back at like 24/30 [frames per second]." [2]
The Glambot quickly became a sought-after feature at entertainment industry events. [2] The Glambot 's success has inspired similar high-speed, robotic camera experiences across the party and entertainment industry. Glambot TM is known for holding the registered trademark for a similar robot.[ citation needed ]