Glassbox Television

Glassbox Television Inc.

Company type	Subsidiary
Industry	Media
Founded	2001;24 years ago (2001)
Founder	Jeffrey Elliott
Defunct	2012 2013 (Glassbox name ceased)
Fate	Company was purchased by Blue Ant Media
Headquarters	Mississauga, Ontario, Canada
Key people	Jeffrey Elliott, Raja Khanna, Rick Pyman, Sharon Stevens, Greg Hull and Joseph Arcuri
Products	Broadcasting, Television Production
Parent	Blue Ant Media

Glassbox Television Inc. was an independent Canadian broadcasting and media company specializing in the operation of multi-platform Broadcast and video-on-demand (VOD) channels, content production, and digital publishing. ^[1]

The company was formed in 2001 by Jeffrey Elliott and was a Broadcasting and digital content company. The launch of its first television channel, BiteTV was on April 20 2005 at 4:20 pm was headquartered in Mississauga, Ontario, Canada.

Assets

• BiteTV — an Interactive comedy-focused channel and website . Programmed by the audience, with a heavy use of user generated content. And a unique chat to screen feature that allowed audiences to sent texts to the television screen live.Aux — a music channel and website dedicated to new and emerging artists.
• Travel + Escape —Purchased from CTV, a linear channel focused on travel and adventure programming.

Glassbox also owned a production division, creating original television content and a digital publishing division that operated various digital properties including blogs, broadband portals, mobile sites.

History

• 2001: Company is founded by Jeffrey Elliott.
• 2003: Jeffrey Elliott signed a deal to finance the launch of BiteTV.
• April 20, 2005: BiteTV launches.
• 2006: BiteTV wins a Pixel Award.
• 2007: BiteTV wins an International Emmy for Outstanding Interactive Channel.
• 2009: Aux TV launches.
• November 2010: Acquisition of Travel+Escape from CTVglobemedia

Sale

On April 11, 2011, it was announced that Blue Ant Media, an upstart media company headed by former Alliance Atlantis executive Michael MacMillan, would acquire Glassbox Television through his company Blue Ant Media. Blue Ant Media would require Canadian Radio-television and Telecommunications Commission (CRTC) approval, which was approved on September 14, 2011. ^[2]

References

1. AUX Program Roster Expands Featuring Eight Original Series and ExploreMusic with Alan Cross Leading the Lineup; CNW Group; 2009-01-27
2. Broadcasting Decision CRTC 2011-585 CRTC 2011-09-14