Gordon Moskowitz

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Gordon Blaine Moskowitz (born October 6, 1963) is a social psychologist working in the field of social cognition. He is currently a professor in the Department of Psychology at Lehigh University. He is co-organizer of an annual social cognition conference -- the Person Memory Interest Group. His primary research interests are in examining: 1) social inferences which occur with neither the intention of forming an impression nor the awareness that one has done so (i.e., the extent to which social inferences, especially stereotypes, are spontaneous); and 2) the non-conscious nature of motivation and goals, with emphasis on how the goals to be egalitarian and creative are more efficiently pursued when one is not consciously trying to pursue them. This work has been applied to the question of how stereotypes impact medical diagnosis and treatment and contribute to health disparities, as well as to how medical training can implement what is known about controlling stereotyping and prejudice to reduce such bias and minimize health disparities. His work illustrates that some attempts to update stereotypes and attitudes can backfire, and this must be considered when planning interventions to reduce bias in organizations (such as hospitals and universities) so that such interventions can succeed rather than cause resentment.

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Biography

Moskowitz was born in Brooklyn, New York to Howard and Geraldine Moskowitz. He attended McGill University (B.Sc. 1984) and New York University (Ph.D. 1993). His post-doctoral training was at the Max Planck Institute on Leopoldstrasse in Munich, Germany. From 1994 through 2001 he was an assistant professor of psychology at Princeton University. He is married to Cynthia Gooch, a Neuroscientist at Temple University.

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