Kwame Ture was an American activist who played a major role in the civil rights movement in the United States and the global pan-African movement. Born in Trinidad in the Caribbean, he grew up in the United States from the age of 11 and became an activist while attending the Bronx High School of Science. He was a key leader in the development of the Black Power movement, first while leading the Student Nonviolent Coordinating Committee (SNCC), then as the "Honorary Prime Minister" of the Black Panther Party, and last as a leader of the All-African People's Revolutionary Party (A-APRP).
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML. This took effect on January 1, 2024.
Ngozi Okonjo-Iweala is a Nigerian economist, who has been serving as the Director-General of the World Trade Organization since March 2021. She is the first woman and first African to lead the World Trade Organization as Director-General.
Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathize with the target market and utilize multiple types of data to unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a document, often called a Creative Brief, that is used to create and inspire advertising campaigns and other marketing communications.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Creative entrepreneurship is the practice of setting up a business – or becoming self-employed - in one of the creative industries. The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that they are concerned first and foremost with the creation and exploitation of creative or intellectual capital. Essentially, creative entrepreneurs are investors in talent – their own or other people’s.
The Brandcenter at VCU is a master's program for advertising, branding and creative problem-solving at Virginia Commonwealth University. The school is part of the VCU School of Business.
The Ford Figo was a subcompact hatchback manufactured by Ford India in its Chennai and Sanand plants. Based on the Mark V European Ford Fiesta hatchback, the Figo has been sold in emerging countries between March 2010 and 2021.
Aubrey Levin is a South African-born Canadian psychiatrist and former Colonel in the South African Defence Force who used abusive procedures on homosexual army conscripts and conscientious objectors in an attempt to cure them of suspected same-sex attraction in apartheid era South Africa.
Selena Senora Cuffe, née Saunders is an American businesswoman. She is best known for co-founding Heritage Link Brands, LLC, the largest global importer of black produced wine, with her husband, Khary Cuffe. In January 2024, Selena Cuffe was appointed to the Federal Reserve Bank, Los Angeles Board of Directors.
John Anthony Howkins is a British author and speaker on Creative Industries, particularly the development of this economic sector in China. He is visiting professor, University of Lincoln, England, and vice dean and visiting professor, Shanghai School of Creativity, Shanghai Theater Academy, China.
Bob Schmetterer is an American business executive and author. He is past chairman and CEO of Euro RSCG Worldwide and past president and COO of communications group Havas.
Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.
Wayne Visser is a writer, speaker, film producer, academic, editor of poetry, social entrepreneur and futurist focused on sustainable development, corporate social responsibility and creating integrated value.
BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members.
John Papola is the co-founder, CEO, and creative director of Emergent Order, a creative studio based in the Austin, Texas, area. He is an American video producer and director who has worked for Spike TV, Nickelodeon, and MTV as well as for creative ad agencies such as Crispin Porter, Razorfish and JWT.
Miami Ad School is a private for-profit portfolio school headquartered in Miami, Florida. The school was founded by Ron and Pippa Seichrist in 1993 in Miami Beach. It has locations in four U.S. cities and affiliate schools in eight other countries.
"Global Anthem" was an American television commercial created by advertising agency JWT Detroit for Ford Motor Company (FMC) in 1999. It was Ford's first ever global advertising campaign. At the time, the commercial was believed to be the world's biggest advertisement, one of the largest single commercial productions in US advertising history, and one of the most expensive. In media terms, it was the most widespread use of one commercial at one time by a giant advertiser. Initially, a single two-minute version aired in almost every country in the world simultaneously at 9pm on November 1, 1999, reaching an estimated one billion people, 300 million households, and 80% of the world's viewing population. It was recorded as the world's first global media roadblock in the Guinness Book of World Records in 1999.
Nigel Cumberland is a British author, leadership coach and mentor, and a founder of The Silk Road Partnership. He is the author of nine self-development and leadership books,some of which have been serialised, and also translated into over 25 foreign languages.
Free the Bid is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Free the Bid's pledge calls for ad agencies and brands to include at least one woman director every time they triple-bid a commercial production. The program also urges production companies to add more women to their rosters. Pledged agencies, brands and production companies further pledge to free the bid by seeking intersectional, diverse perspectives whenever possible.
