Company type | Cooperative |
---|---|
Industry | Agricultural |
Founded | 1940 |
Headquarters | , |
Area served | Israel |
Key people | Roberto Kuperman CEO |
Revenue | ₪ 3,500 million (2011) |
+ ₪ 215 million (2011) | |
Number of employees | 12,000 |
Parent | Owned by 42 Kibbutzim (With 25,000 residents in total) |
Subsidiaries | Ambar Feed Mill, Granot Avocado, Rimon Ltd., Meyram Ltd., Amal Siudit |
Website | granot.coop |
Granot Central Cooperative Ltd. is a purchasing organization of the kibbutz movement in Israel. It markets fruits and vegetables directly to food chains and wholesale markets.
Granot was established in 1940 in order to utilize economics of scale both in marketing agricultural products and reducing purchasing prices of goods for the member farms. Uniting the farms into one big cooperative, made it possible to use expansive technologies for processing agricultural products. This helps to reduce costs and finance operating capital necessary to sustain the agricultural farms.
In 2023, Granot Central Cooperative invested in Neolithics, a company founded in 2021 which has developed a technology for advanced quality control of fresh produce that allows fruit and vegetables to be classified according to the level of harvesting and ripeness of the produce. As part of the collaboration with Neolithics, Granot will establish an avocado lab to treat fresh agricultural produce after harvest. [1]
The chairman is Amit Ben Itzhak, who has held the position since 2014. [2] Granot oversees 20 factories and companies owned by 43 kibbutzim in Israel's coastal and central region. It operates in a wide range of economic sectors: finances, holdings, purchasing, agriculture (avocado, citrus fruits, cowsheds, poultry), industry (feed mills, food, slaughter houses, seed technologies development, refrigerated storage), infrastructures, energy, information technologies, real estate, labor recruitment, transportation, on-job professional training and more.
Ambar Feed Mill operates animal feed mills in Israel, one in Gan Shmuel (Ambar North) and another in Dvira (Ambar South). Total annual production is nearly one million tons of compound feed. Granot Avocado & Citrus Cooperative produces one third of the total Israeli avocado yield and citrus. It runs the largest avocado packing house in Israel.
The avocado, alligator pear or avocado pear is an evergreen tree in the laurel family (Lauraceae). It is native to the Americas and was first domesticated in Mesoamerica more than 5,000 years ago. It was prized for its large and unusually oily fruit. The tree likely originated in the highlands bridging south-central Mexico and Guatemala. Avocado trees have a native growth range from Mexico to Costa Rica. Its fruit, sometimes also referred to as an alligator pear or avocado pear, is botanically a large berry containing a single large seed. Sequencing of its genome showed that the evolution of avocados was shaped by polyploidy events and that commercial varieties have an hybrid origin. Avocado trees are partly self-pollinating, and are often propagated through grafting to maintain consistent fruit output. Avocados are presently cultivated in the tropical and Mediterranean climates of many countries. Mexico is the world's leading producer of avocados as of 2020, supplying nearly 30% of the global harvest in that year.
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