Granstudio

Last updated

Granstudio S.p.A.
Industry Automotive
Founded Turin, Italy (2011 (2011))
Founder Lowie Vermeersch
Headquarters
Turin
,
Italy
Key people
  • Lowie Vermeersch, CEO & creative director
  • Giovanni Piccardo, chief styling
  • Goran Popović, chief design development
Services Automotive design
Number of employees
65 (2024)
Website www.granstudio.com

Granstudio is an international creative consultancy, headquartered in Turin, Italy. [1] It was founded in 2011 by Lowie Vermeersch, a Flemish designer and the former design director at Pininfarina. [2]

Contents

As a design consultancy, the studio defines, designs and develops cars and other mobility means for a variety of international companies. [3] The studio specializes in three core areas: automotive design [4] , interaction design [5] , and mobility design [6] . In addition to its design activities, it also provides strategic support to enhance the design process through innovation and the integration of advanced technologies.

The studio is headquartered in Turin, Italy, with a secondary office in Kortrijk, Belgium.

Granstudio's Headquarter in turin Granstudio new office.jpg
Granstudio's Headquarter in turin

History

Granstudio is an international design studio founded in 2011 by Lowie Vermeersch, former design director of Pininfarina. [7]

The studio operates within the broader mobility ecosystem, designing and developing mobility systems for a variety of international companies.

Granstudio has adopted an innovative approach to automotive and mobility design by integrating advanced technologies to accelerate and enhance the design process. A notable development is DigiPHY, a mixed-reality seating buck that seamlessly combines physical and virtual realities, enabling comprehensive testing and prototyping of designs. This tool allows designers and engineers to assess ergonomics, user experience, and interface interactions in real-time, fostering a user-centered and context-aware design methodology. [8]

Over the years, the studio has received numerous international awards and recognitions for design excellence, including acknowledgements from Car Design News, participation in the Compasso d’Oro selection, and features in major industry exhibitions such as the Auto Show in Shanghai. [9]

Vehicles designed by Granstudio

Source: [10]

Notable designers

References

  1. ↑ "Home". Granstudio. Retrieved 22 January 2020.
  2. ↑ Teodora Zapartan (25 February 2014). "Q&A with Lowie Vermeersch". Inspirationist. Retrieved 5 April 2024.
  3. ↑ "Activities". Granstudio. Archived from the original on 29 September 2019. Retrieved 22 January 2020.
  4. ↑ "Automotive Design Studio". Granstudio. Retrieved 27 May 2025.
  5. ↑ "HMI and UX Design". Granstudio. Retrieved 27 May 2025.
  6. ↑ "Mobility and Strategic Design". Granstudio. Retrieved 27 May 2025.
  7. ↑ https://www.cardesignnews.com/interviews/interview-lowie-vermeersch-design-director-pininfarina/26134.article
  8. ↑ News2024-06-19T09:56:00+01:00, Car Design. "DigiPHY the design process". Car Design News. Retrieved 27 May 2025.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ↑ "Lowie Vermeersch Archives". carrozzieri-italiani.com. Retrieved 27 May 2025.
  10. ↑ "Projects". Granstudio. Archived from the original on 29 September 2019. Retrieved 22 January 2020.
  11. ↑ Bradley Iger (9 March 2015). "Preview: Scuderia Cameron Glickenhaus SCG 003". Winding Road. Retrieved 5 April 2024.
  12. ↑ Mike Duff (16 November 2017). "Dallara Stradale Debuts: A Huge Racing Name Builds a Street Car". Car and Driver. Retrieved 5 April 2024.
  13. ↑ Blagojce Krivevski (21 June 2019). "1200 hp Drako GTE electric supercar coming this August". Electric Cars Report. Retrieved 5 April 2024.
  14. ↑ Marta Cinti (11 November 2019). "Lightyear One by Granstudio". Auto & Design. Retrieved 5 April 2024.
  15. ↑ kamegawa, annalise (5 December 2023). "granstudio and komma create compact, safety-centric EV for modern urbanites". designboom | architecture & design magazine. Retrieved 27 May 2025.
  16. ↑ "Hitachi's Landcros One". Granstudio. Retrieved 27 May 2025.
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