Guerrilla television

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Guerrilla television is a term coined in 1971 by Michael Shamberg, [1] [2] one of the founders of the Raindance Foundation; the Raindance Foundation has been one of the counter-culture video collectives that in the 1960s and 1970s extended the role of the underground press to new communication technologies.

Michael Shamberg American film producer

Michael Shamberg is an American film producer and former Time–Life correspondent.

Raindance Foundation was founded in October 1969 by Frank Gillette, Paul Ryan, Michael Shamberg, Louis Jaffe, and Marco Vassi. Raindance was a self-described "alternate culture think-tank" that embraced video as an alternative form of cultural communication.

Underground press

The terms underground press or clandestine press refer to periodicals and publications that are produced without official approval, illegally or against the wishes of a dominant group. In specific recent Asian, American and Western European context, the term "underground press" has most frequently been employed to refer to the independently published and distributed underground papers associated with the counterculture of the late 1960s and early 1970s in India and Bangladesh in Asia, in the United States and Canada in North America, and the United Kingdom and other western nations. It can also refer to the newspapers produced independently in repressive regimes. In German occupied Europe, for example, a thriving underground press operated, usually in association with the Resistance. Other notable examples include the samizdat and bibuła, which operated in the Soviet Union and Poland respectively, during the Cold War.

Contents

History of the term

In 1969 Michael Shamberg, Paul Ryan and others co-founded a video collective called Raindance Corporation. From 1967 to 1969 Ryan had been a close assistant to Marshal McLuhan. [3] [4] While in 1970 McLuhan spoke of World War III as a "guerrilla information war," [5] [6] in the same year Ryan wrote for Radical Software, a journal of the Raindance foundation, the article Cybernetic guerrilla warfare. This article inspired Shamberg, in 1971, to coin the term Guerrilla television. [1] [2] [7] [8]

Paul Louis Ryan (1943–2013) was an American video artist and communications theorist. His video art encompassed water studies and demonstrations of what Ryan called “a yoga of relationships” or Threeing, culminating in his theoretical development of the Peircean relational circuit and Earthscore notational system.

As early as 1967, Umberto Eco used similar terminology in a lecture he gave in New York City, coining the term "semiological guerrilla" and using expressions like "communications guerrilla warfare" and "cultural guerrilla." [9] [10]

Umberto Eco Italian semiotician, essayist, philosopher, literary critic, and novelist

Umberto Eco was an Italian novelist, literary critic, philosopher, semiotician, and university professor. He is widely known for his 1980 novel Il nome della rosa, a historical mystery combining semiotics in fiction with biblical analysis, medieval studies, and literary theory. He later wrote other novels, including Il pendolo di Foucault and L'isola del giorno prima. His novel Il cimitero di Praga, released in 2010, topped the bestseller charts in Italy.

Ideas

Paul Ryan was a student and research assistant of Marshall McLuhan, who believed modern technology, such as television, was creating a global village and challenging cultural values,[ citation needed ] and coined the term "Cybernetic guerrilla warfare" to describe how the counter-culture movement of the late 1960s and early 1970s should use communication technology to get its message to the public. [1] Despite a bias in the counter-culture movement towards anti-technology, people like Ryan and former Time-Life correspondent Michael Shamberg believed new technology wanted social change.

Marshall McLuhan Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a communications theorist

Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.

Television Telecommunication medium for transmitting and receiving moving images

Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome, or in color, and in two or three dimensions and sound. The term can refer to a television set, a television program, or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.

Shamberg preferred the term Guerrilla television (the title of his 1971 book), because despite its strategies and tactics similar to warfare, Guerrilla television is non-violent. He saw Guerrilla television as a means to break through the barriers imposed by Broadcast television, which he called beast television.

They urged for the use of Sony's Portapak video camera, released in 1965 to be merged with the documentary film style and television. The group later became TVTV, or Top Value Television, one of the medium's most influential video collectives.

Sony Japanese multinational conglomerate corporation

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television entertainment industry. Sony was ranked 97th on the 2018 Fortune Global 500 list.

Portapak

A Portapak is a battery-powered, self-contained video tape analog recording system. Introduced to the market in 1967, it could be carried and operated by one person.

Documentary film nonfictional motion picture

A documentary film is a nonfictional motion picture intended to document some aspect of reality, primarily for the purposes of instruction, education, or maintaining a historical record. "Documentary" has been described as a "filmmaking practice, a cinematic tradition, and mode of audience reception" that is continually evolving and is without clear boundaries. Documentary films were originally called 'actuality' films and were only a minute or less in length. Over time documentaries have evolved to be longer in length and to include more categories, such as educational, observational, and even 'docufiction'. Documentaries are also educational and often used in schools to teach various principles. Social media platforms such as YouTube, have allowed documentary films to improve the ways the films are distributed and able to educate and broaden the reach of people who receive the information.

See also

Notes

  1. 1 2 3 Shamberg and Raindance Corporation (1971)
  2. 1 2 Greenwald, Dara The Process is in the Streets: Challenging Media America in MacPhee, Josh and Reuland, Erik (2007) Realizing the impossible: art against authority, pp. 174–6
  3. Paul Ryan's Resume Archived 2006-10-02 at the Wayback Machine .
  4. Paul Ryan at Conversations with harold Hudson Channer (video)
  5. Strangelove (2005) p.105
  6. Mcluhan (1970) p.66 quote: "World War III is a guerrilla information war with no division between military and civilian participation."
  7. Greenwald, Dara (2007) The Grassroots Video Pioneers in The Brooklyn Rail , May 2007
  8. Ryan, Paul (1970) Cybernetic guerrilla warfare in Radical Software, Volume 1, Issue 3, 1971
  9. Eco (1967)
  10. Bondanella (2005) pp. 53, 88–9

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