Team
Guidance Tamil Nadu was established as a non-profit registered Society with the objective of attracting major investments into the state. Over time, it has evolved into a dynamic organisation headquartered in Chennai, comprising a team of over 60 young professionals with diverse expertise in business, law, economics, policy, and analytics. [2] The organisation operates through specialised verticals and desks that work collaboratively to drive investments, support industrial growth, and strengthen Tamil Nadu’s global positioning. [3]
Mandate
Guidance was established ‘to serve as a focal point for dissemination of information and render facilitation to entrepreneurs with a view to giving fillip to the industrial growth of the State’. As per the Tamil Nadu Business Facilitation Act, 2018, Guidance Bureau has been given the statutory responsibility of functioning as the Nodal Agency for providing incentives and single window clearances for all enterprises other than MSMEs. Guidance, comprises the following teams that work collaboratively to attract, facilitate, and retain investments in the state:
Driving Tamil Nadu’s growth across manufacturing and services, the team focuses on identifying high-potential leads and converting them into impactful investments. The team engages with global and domestic investors, showcasing the state’s strengths, sectoral opportunities, and business ecosystem. Dedicated country-specific desks enable targeted outreach, fostering strategic partnerships and market-specific engagement. With a focus on bringing capital, technology, and employment into the state, the team plays a vital role in shaping Tamil Nadu’s investment landscape.
Projects Excellence Division
Handholds investors through every stage of setting up and operationalizing their projects in the state. It coordinates closely with various government departments to ensure timely approvals and smooth implementation. The division works to proactively resolve bottlenecks and facilitate on-ground execution of large-scale investments. Its focus is on enabling seamless project delivery and sustained investor confidence in Tamil Nadu.
Ease of Doing Business
It focuses on creating a business-friendly environment in Tamil Nadu by streamlining regulatory processes and enhancing transparency. It manages key investor support platforms like the Single Window Portal and Biz Buddy to ensure timely approvals and effective grievance redressal. The team works closely with departments to implement various reforms, improve service delivery, and elevate the state’s competitiveness in national and global markets.
Business Intelligence Unit
Business Intelligence plays a critical role in analyzing Tamil Nadu’s industrial landscape and generating actionable insights to support investment promotion and facilitation. The unit studies sectoral trends, investment flows, and regional strengths to identify emerging opportunities and inform strategic outreach. It tracks key economic and industrial indicators and maintains data repositories. By leveraging data analytics, the unit enhances decision-making, investor targeting, and performance monitoring
External Engagement
Plays a strategic role in connecting Tamil Nadu with the global investment ecosystem. The team works to position the state as a premier investment destination by actively engaging with the international investor community through roadshows, forums, and targeted outreach initiatives. The team coordinates with Foreign Missions in India, Indian Missions abroad, and partners with international trade agencies, multilateral institutions, and bilateral cooperation agencies to promote cross-border investments and strategic collaborations.
Policy
The team is responsible for formulating, reviewing, and supporting the implementation of industrial and investment-related policies in Tamil Nadu. It works closely with government departments to ensure policies are aligned with the evolving needs of industries and global investment trends. The team plays a key role in enabling a progressive policy environment that fosters sustainable economic growth, sectoral development, and investor confidence across the state.
Regional Outreach
The team serves as the on-ground interface between the state and investors across Tamil Nadu’s districts and industrial regions. It engages directly with existing and prospective investors, as well as industry associations, to understand local challenges and opportunities. The team provides dedicated support by liaising with government departments and leveraging platforms like Biz Buddy to resolve investor issues efficiently.
Driving Tamil Nadu’s image as a premier investment destination, the team focuses on strategic marketing, branding, awareness, and outreach. It promotes the state’s investment opportunities through public relations, digital and print media, social media campaigns, and high-impact content. The team supports investor-facing events, develops marketing materials and presentations, and ensures consistent messaging across platforms to engage global and domestic stakeholders effectively.
Tamil Nadu Global Investors Meet 2024 (TNGIM)
The Tamil Nadu Global Investors Meet 2024 (TNGIM) was held on January 7th and 8th at the newly constructed Chennai Trade Centre. Hosted by the government of Tamil Nadu, the summit aimed to bolster investment in the state as part of its broader goal to reach a $1 trillion economy by 2030. The event saw the signing of 600 Memorandums of Understanding (MoUs) with investments totaling ₹6.64-lakh crore, which exceeded the set target of ₹5 lakh crore. These investments were intended to diversify Tamil Nadu's industrial base across various sectors, including renewable energy, advanced manufacturing, and digital infrastructure.
Alongside the investment announcements, TNGIM 2024 included a series of sectoral sessions and panel discussions. These sessions addressed topics such as digital transformation, artificial intelligence, renewable energy, and electric vehicle manufacturing. Thought leaders and experts, including economists and industry leaders, contributed to discussions that explored strategies for leveraging Tamil Nadu’s industrial capabilities and adapting to future economic trends.
Notable policy introductions at the event were the Tamil Nadu Semiconductor Policy 2024 and the Public-Private-Partnership Policy 2024, aimed at boosting the state’s technological and infrastructural development. The event drew participants from over 30 countries, underlining Tamil Nadu's growing importance in the global economic landscape and its readiness to embrace innovation and technological advancement.
COVID Management & Recovery Initiatives
Guidance, under the aegis of the Industries Department, and in collaboration with other Government departments and agencies, undertook several measures to mitigate the effects of the pandemic for industries and carried out several initiatives to restore the confidence of the investors. [4] [5] [6]
COVID Helpline Team
Guidance operated 24x7 during the pandemic and created two helpline teams for COVID -19 support activities to provide clarification and assistance on issues like truck movement, blockades at district / state borders, movement of groceries and edible items stuck at borders, permissions to operate / do maintenance at factories, vehicle passes, employee passes, shipments stuck at airports, etc. Over 4000 calls were facilitated by the helpline during the first quarter of Financial Year 2021-22, during the peak of the pandemic. Guidance also reached out to more than 200 PPE, ventilators and N95 masks suppliers / distributors and facilitated the logistics involved in the pandemic. Further, Guidance team set up country specific COVID helpline with Consuls General of various countries including Korea, Denmark, Japan, USA, UK, Taiwan, Singapore and Australia to ensure swift resolution of issues.
Facilitating Supply of Medical Oxygen and Oxygen Concentrators
With the help of Inox Air Products, Indian Railways, and other stakeholders, 4 ISO containers were airlifted from the Netherlands to West Bengal wherein liquid medical oxygen was filled and containers were moved to Tamil Nadu. Many companies and trade bodies came together to donate oxygen concentrators to the state. The US-India Strategic Partnership Forum (USISPF) generously donated 486 concentrators by airlifting it from Foshan, China for Tamil Nadu. Korean companies that have made Tamil Nadu their home such as Hyundai and Samsung also donated 300+ oxygen concentrators. Licenses were issued swiftly to three companies to convert their industrial 23 oxygen units to produce medical oxygen. This resulted in an additional 15 MT of medical oxygen generation in the state. Oxygen demand increased significantly during the second wave of the COVID pandemic. In order to meet the unprecedented demand for oxygen, the Government of Tamil Nadu has taken special measures to bring in Liquid Medical Oxygen from Chhattisgarh, Odisha, West Bengal and Maharashtra. 5751.99 MT of liquid oxygen was brought by road and rail from the above States.
Facilitating Vaccination of Industrial Workforce
In collaboration with SIPCOT, DIC, Health Department and various trade bodies, Guidance facilitated uptake of vaccination among the industrial workforce across the state. Over one lakh employees above the age of 45 were 24 vaccinated in this initiative. Hon’ble Chief Minister of Tamil Nadu has inaugurated vaccination camp at Tiruppur Nethaji Readymade Textile Park on 21.05.2021. In continuation of this, Hon’ble Chief Minister has also opened a vaccination centre on 26.05.2021 at automobile giant Daimler India’s manufacturing unit at Oragadam.
Partnerships
Partnering with the World Economic Forum (WEF), it established India’s first advanced manufacturing hub (AMHUB) in Tamil Nadu. It is one of the 19 AMHUBs in the world. [8] This platform focuses on engaging entire regional production ecosystems to identify and address regional opportunities and challenges brought by the Fourth Industrial Revolution by amplifying regional success stories, sharing best practices & incubating new partnerships. [9] Tamil Nadu will be able to harness opportunities in the sectors of electronics, electric mobility, solar energy and textiles through this collaboration with AMHUB.
It also entered into an agreement with Indian School of Business (ISB) to work on a broader objective of economic recovery and growth. It is a tripartite partnership where Academia, Government and Industry come together to work on economic development of the State. [10]
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