Gurgle

Last updated

Gurgle.com is a British pregnancy and parenting website owned by high-street parenting store Mothercare. Founded by Tom Wright, Gurgle launched as a joint venture between Mothercare aa, a family backed investment company, in October 2007. [1] Mothercare bought Fleming Media out to become outright owner of Gurgle in September 2009. [2] Since 2008 the site has been run by Pettrina Keogh, who joined the company from Telegraph Media Group. [3] Gurgle is also the name of a character from Finding Nemo .

Contents

Website content

Gurgle provides information on conception, pregnancy, birth, baby and toddlerhood. In April 2008 Mothercare announced that Gurgle had over 40,000 registered users. [4] When Mothercare took sole ownership of the site it had grown to 100,000 members with 300,000 monthly unique users. [5]

Gurgle.com hosts regular online webchats with parenting experts and celebrities. Recent webchats have included: Dr Miriam Stoppard, Tess Daly, midwife Vicki Scott, Myleene Klass, and Megan Faure, author of The Babysense Secrets. On 5 September 2011, gurgle.com hosted a webchat with Peter Andre. The next webchat will be with breastfeeding expert Vicki Scott on 29 September.

In June 2010 gurgle.com launched its first annual blog awards, 'The Gurgles'. The Gurgles was first held at The Soho Hotel, and the inaugural Best Blog Award was won by Claire "LazyGirlUK" Deegan (née Curran) The 20somethingmumblog, who went on to become a DJ on Radioactive FM UK. In the awards second year, blogs were nominated by gurgle users, before being shortlisted by an expert judging panel. The winners were voted for by the general public. The winner of the best overall blog for 2011 was A Mother's Ramblings.

The event was hosted by TV presenter Myleene Klass, who also writes a regular blog on the site. [5]

Magazine

In May 2011, gurgle.com launched a parenting magazine called Gurgle. The magazine is published by publishing and events company Media 10, and the editor is Scarlett Brady. Gurgle magazine is bimonthly, and features advice on parenting and tips for family life, fashion must-haves and celebrities. Gurgle magazine's USP is that 'you don't stop being you, just because you are a mum.'

The magazine is available in Mothercare and Early Learning Centre stores, Selected Sainsburys stores, Waitrose, and 500 Independent Retailers.

Publications

Gurgle published three books with HarperCollins in March 2009, combining Gurgle.com's articles with user generated content from the site. The books are: Pregnancy: how to enjoy it, Sleeping: solved and Feeding: solved. [6]

In February 2011 Gurgle partnered with restaurant guide publisher Harden's, and baby food company Plum to produce Eating out with Babies and Toddlers, which features over 1,000 of the UK's best baby and toddler-friendly restaurants, cafes, and pubs.

Gurgle launched gurgle.com and gurgle.in, sister sites in America and India in July 2008. [7]

In 2009 Gurgle launched the ‘Name My Baby’ application for Facebook. [8] The site also has a Baby Budget Calculator application on Facebook. [9]

Related Research Articles

<span class="mw-page-title-main">Myleene Klass</span> British musician and television presenter (born 1978)

Myleene Angela Klass is a British musician, singer, television presenter and model. She was a member of the pop group Hear'Say, and later released two solo classical crossover albums in 2003 and 2007. More recently, Klass has been a television and radio presenter. She has hosted television series including Popstar to Operastar (2010–2011) and BBQ Champ (2015) on ITV and The One Show (2007) on BBC One. She was a regular panellist on the ITV lunchtime chat show Loose Women in 2014 and again from 2024 onwards. In 2006, Klass was runner-up on the sixth series of I'm a Celebrity...Get Me Out of Here!, and returned in 2023 for the "all-stars" series I'm a Celebrity... South Africa, which she won.

GameSpot is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady, and Jon Epstein. In addition to the information produced by GameSpot staff, the site also allows users to write their own reviews, blogs, and post on the site's forums. It has been owned by Fandom, Inc. since October 2022.

<span class="mw-page-title-main">Personal web page</span> Web page created by an individual to contain personal content

Personal web pages are World Wide Web pages created by an individual to contain content of a personal nature rather than content pertaining to a company, organization or institution. Personal web pages are primarily used for informative or entertainment purposes but can also be used for personal career marketing, social networking with other people with shared interests, or as a space for personal expression.

<span class="mw-page-title-main">Mothercare</span> British retailer of products for expectant mothers

Mothercare plc was a British retailer that specialised in products for expectant mothers and in general merchandise for children up to eight years of age. It was listed on the London Stock Exchange and was a constituent of the FTSE SmallCap Index.

Paula Patyk Spencer is an American journalist and author who specializes in parenting and family, pregnancy, women's health, and related social issues.

<span class="mw-page-title-main">Mumsnet</span> Internet forum for parents

Mumsnet is a London-based internet forum, created in 2000 by Justine Roberts for discussion between parents of children and teenagers.

BabyCenter is an online media company based in San Francisco, New York City, Chicago, and Los Angeles that provides information on conception, pregnancy, birth, and early childhood development for parents and expecting parents. BabyCenter operates 9 country and region specific properties including websites, apps, emails, print publications, and an online community where parents can connect on a variety of topics. Users of the website can sign up for free weekly email newsletters that guide them through pregnancy and their child's development.

<i>Babytalk</i> (magazine) American parenting magazine

Babytalk, America's oldest baby magazine, was launched in 1935 as a supplement to customers of a national cloth diaper delivery service based in New Jersey. The free monthly publication aimed to help new mothers trust their maternal instincts with "straight talk" from experts and real moms. Babytalk was part of The Parenting Group, which includes Parenting magazine; the Parenting.com website; Working Mother magazine; Conceive; MomConnection, an online research tool; and a custom content unit. Meredith Corporation, which owns American Baby, Babytalk's biggest competitor, bought Babytalk in May 2013 and shuttered the title.

<i>Parenting</i> (magazine) Former magazine for families published in United States between 1987 and 2013

Parenting was a magazine for families and it was published in United States between 1987 and 2013. Its final headquarters was in Winter Park, Florida.

<span class="mw-page-title-main">Annabel Karmel</span> British writer and TV presenter on childrens and babies nutrition

Annabel Jane Elizabeth Karmel is the author of books on nutrition and cooking for babies, children and families.

<span class="mw-page-title-main">BabyTV</span> Television channel

BabyTV is a multilingual, international television channel for babies, toddlers and preschoolers aged 3 or lower. The channel is owned and operated by The Walt Disney Company Limited, the international division of The Walt Disney Company and is headquartered in London with television distribution handled by Disney subsidiaries across the world. The channel first launched in 2003 in Israel and in 2005 in the United Kingdom. BabyTV is distributed in over 100 countries, broadcasting in 18 languages. The channel broadcasts shows without television commercial interruptions. In the United States, the channel is distributed by Disney General Entertainment Content.

<span class="mw-page-title-main">Zap2it</span> Website providing TV listings in US and Canada

Zap2it is an American website and digital media company that provides television program listings information for areas of the United States and Canada. Founded in 2000 by Tribune Media Services, the site has been owned by Nexstar Media Group since 2019. Zap2it also provides syndication of its listings data to a number of broadcasting and multimedia companies, pay television providers and publications for use online and in interactive programming guides.

<span class="mw-page-title-main">Netmums</span> British parenting website

Netmums is a website for parents in the United Kingdom, established in 2000. It operates as a network of local sites, and offers information to both mothers and fathers about parenting. The Coffee House web forum launched in 2004 for mothers to chat, make friends and exchange advice online. As of 2012 the site included over 150 local websites, 500 national meet-up groups for mothers and 1,500 bloggers in its network.

I'm a Celebrity... Get Me out of Here! returned to ITV for a sixth series on Monday 13 November 2006 and ran until Friday 1 December 2006. Once again the series was hosted by Ant and Dec.

iVillage UK was a British women's lifestyle website run by media company iVillage, owned by NBC Universal.

<span class="mw-page-title-main">Vicki Butler-Henderson</span> British racing driver

Victoria Jemma Butler-Henderson is a British racing driver, former presenter of Top Gear and current presenter of Fifth Gear.

JoJo Maman Bébé is a multi-channel maternity wear and baby clothing retailer with stores in the United Kingdom. Founded as a mail-order seller in 1993, it was acquired in 2022 by Next and an investment group.

Eileen Hayes MBE was a Scottish born author, magazine columnist, qualified family counsellor, frequent broadcaster on TV and radio and mother of four.

Tinystep is Bangalore-based healthcare and parenting network founded by Suhail Abidi in 2015. The app provides information, advice and a network of parents and doctors. The network consists of people in the pregnancy, baby and toddler stages of parenthood.

iParenting Media was a company and then a unit of Disney Online that operated web sites, provided apps, and gave widely recognized prizes for content related to children and parenting. It was a separate company prior to the Disney acquisition. The company was started in January 1997 by Elisa Ast All and Alvin All and was sold in December 2007. The former was pregnant at the time of founding.

References

  1. ↑ Elevator Pitch: gurgle's new approach to parenting advice. The Guardian, April 3, 2008.
  2. ↑ Mothercare Taking Control Of Parenting Network Gurgle. Paid Content, September 9, 2009.
  3. ↑ Gurgle gets new parents. Paid Content, November 25, 2008.
  4. ↑ Mothercare | Gurgle.com Archived 2008-05-16 at the Wayback Machine . Hire Strategies, April 11, 2008.
  5. 1 2 Myleene at Gurgle.com. myleeneklass.co.uk, May 8, 2009.
  6. ↑ Social network Gurgle.com signs book deal. Mad.co.uk, May 1, 2008.
  7. ↑ Mothercare tests US market with launch of American Gurgle. Internet Retailing, October 28, 2008.
  8. ↑ Traditional names are 'dying out'. BBC, August 13, 2008.
  9. ↑ Raising a baby in a credit crunch - Gurgle.com. Baby Chums, April 15, 2009.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.