Hacienda Beer Company

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External image
Searchtool.svg Exterior photo of Hacienda's Milwaukee taproom, via Mike Simon

Hacienda Beer Company is a microbrewery in the U.S. state of Wisconsin. It is strongly associated with the Door County Brewing Company (DCBC), from which Hacienda was created in 2018. [upper-alpha 1] As of 2024, Hacienda contract-brews their beer at 3 Sheeps Brewing in Sheboygan, Wisconsin, and operates a taproom on Milwaukee's Upper East Side. Their beer is served at the taproom and at DCBC in Bailey's Harbor.

Contents

History

Hacienda originated in the family-run Door County Brewing Company, which was founded by John and Angie McMahon beginning in 2012 as a way of luring their sons Danny and Ben back to their Door County, Wisconsin, roots. [3] In 2017, Danny, Ben, and three other DCBC employees founded Hacienda, giving an intentional branding for experimental and non-conventional beers—what a local Door County magazine called "bolder flavors". [4] [5] According to a later Hacienda general manager:

Hacienda was their attempt at doing more experimental stuff [like US] East Coast hazy IPAs, milkshake stuff, juicy IPAs ... things that are really popular out there. Door County was doing ... more straightforward stuff. [6]

Hacienda launched in February 2018, having waited for the equipment needed to finalize a new 15-barrel brewery and taproom in Baileys Harbor. [4]

In November 2018, Hacienda announced that had signed a lease with Milwaukee developer Josh Jeffers to open a taproom of their own on the city's Upper East Side. The space was formerly used for G-Daddy's BBC Bar and Grill, but was gutted inside in preparation for the new operators. [7] [upper-alpha 2] Beer for the new location would be brewed in DCBC's 15-barrel brewery. [9]

The Milwaukee taproom opened in June 2019, and becoming part of a wave of new openings that reinvigorated the surrounding district and cemented a shift in the area's patronage from college students to young well-heeled professionals. [8] In November of the same year, the brewery added two lines of roasted coffee for sale, [10] and overhauled their food menu. [11] In 2021, the McMahons departed DCBC and Hacienda. [12]

In late 2022, Angie and Joe Sorge of Sidework Hospitality, the new operational managers of Hacienda, announced a brand "re-introduction" with the goal of making it less intimidating to casual visitors. Changes included a new exterior sign to highlight the taproom's kitchen offerings, another menu shake-up under new executive chef Ashley Turner, and the addition of hard seltzers. [13] [14] [15] [16] In 2023, Hacienda won the Wisconsin IPA Fest with a beer called Back to the Flow, a hazy IPA. [17]

At the beginning of 2024, Sheyboygan's 3 Sheeps Brewing began contract brewing and packaging all of Hacienda's products. [18] By the middle of the year, Hacienda's taproom brought in 3 Sheeps to supplement Hacienda's meager customer base. The space, renamed "Triple Taproom & Kitchen", featured Hacienda and DCBC on one side of the bar and 3 Sheeps on the other side, separated by a wall. [19] Chef Ashley Turner departed during these changes. [20]

Milwaukee location

External image
Searchtool.svg Publicity stills of Hacienda's Milwaukee taproom

Hacienda's 4,500-square-foot (420 m2), 125 seat Milwaukee taproom is located in a 1913 building at 2018 E. North Ave. [8] [21] [15] The interior, gutted prior to Hacienda moving in, was designed by Milwaukee-based 360 Degrees. They aimed to create "a blend of casual, whimsical, yet hardworking, sophisticated and timeless qualities." [21]

Primary colors in the new taproom included blue, green, and orange. [22] The builders left cream city brick walls deliberately exposed while large hanging orbs to light the space. [6] Seats on the Prospect Ave. side of the building were upholstered with Madras fabric. [2] The way to the bathrooms is marked by a highly visible neon sign reading "flush vibes". [22]

Beer

Hacienda focuses on juicy IPAs, pale ales, and sour beers. [22] At its opening, it served around twelve beers, including: [8]

See also

Notes

  1. Hacienda has been described as being "spun off" from the Door County Brewing Company, [1] or as that company's "experimental arm." [2]
  2. Hacienda was the first brewery to open a Milwaukee taproom unconnected from beer-producing facilities. They were permitted to do so under a Wisconsin law allowing breweries to operate up to two taprooms: one at their production facility, and another at a single remote location within the state. [8]

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References

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  3. "Crafting a Family Brewery". Door County Pulse. June 18, 2015. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
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  5. Skiba, Alyssa (December 7, 2020). "The Art of the Beer Label". Door County Living (published October 23, 2020). Archived from the original on November 15, 2022. Retrieved November 15, 2022.
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  10. Flanigan, Kathy (October 14, 2019). "Hacienda Beer's creative vibe extends to a new venture: Hacienda Coffee; it's sold at Milwaukee taproom". Milwaukee Journal Sentinel. Archived from the original on October 5, 2022. Retrieved November 15, 2022.
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  16. Kierzek, Kristine M. (2022-12-14). "Hacienda Taproom chef brings a touch of Texas to new menu". Journal Sentinel. Retrieved 2023-10-09.
  17. Tanzilo, Bobby (2023-08-14). "Hacienda Beer Co.'s Krebsbach talks about IPA Fest-winning beer". OnMilwaukee. Retrieved 2023-10-09.
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  20. Muchnick, Kathryn (2024-06-28). "Milwaukee chef Ashley Turner to compete on Food Network's "BBQ Brawl" with Bobby Flay". Milwaukee Journal Sentinel. Retrieved 2024-09-14.
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Further reading