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Hai Karate was a budget aftershave and cologne for men that was sold in the United States and the United Kingdom from the 1960s to the 1980s. It was reintroduced in the United Kingdom under official licence in late 2014. Reintroduced again in 2021.
The fragrance was originally developed by the Leeming division of Pfizer and launched in 1967 with the catchphrase "Be careful how you use it." [1] Hai Karate was priced higher than Old Spice, Aqua Velva, and Mennen Skin Bracer, but lower than Jade East and English Leather. [2] Other fragrances were soon introduced named Oriental Lime and Oriental Spice. Hai Karate was reintroduced in the UK in 2014 by Healthpoint Ltd, following the brand's original formulation but using a different bottle packaging. Reintroduced to UK and EU by Beauty Clear in 2021.
Hai Karate was known for its humorous television [3] and magazine ads, which included self-defense instructions to help wearers "fend off women", [4] The brand's marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of, as well as writing a few songs for Schoolhouse Rock! [5] [6] [7] The advertisements were considered humorous as they played to a “male fantasy of a world where women find them irresistible.” [8] From 1969 to 1976, Bond girl Valerie Leon played the woman driven wild by a man wearing Hai Karate aftershave in a highly successful series of British commercials for the product. [9] Leon parodied her Hai Karate ad campaign role in The Goodies episode "It Might as Well Be String" by attacking Tim Brooke-Taylor.
Karate (空手), also karate-do, is a martial art developed in the Ryukyu Kingdom. It developed from the indigenous Ryukyuan martial arts under the influence of Chinese martial arts. While, Modern Karate is primarily a striking art that uses punches and kicks, traditional karate also employs throwing and joint locking techniques. A karate practitioner is called a karate-ka (空手家).
Martial arts are codified systems and traditions of combat practiced for a number of reasons such as self-defence; military and law enforcement applications; competition; physical, mental, and spiritual development; entertainment; and the preservation of a nation's intangible cultural heritage.
The Spice Girls were an English girl group formed in 1994, consisting of Mel B ; Melanie C ; Emma Bunton ; Geri Halliwell-Horner ; and Victoria Beckham. They have sold over 100 million records worldwide, making them the best-selling girl group of all time. With their "girl power" mantra, the Spice Girls redefined the girl-group concept by targeting a young female fanbase. They led the teen pop resurgence of the 1990s, were a major part of the Cool Britannia era, and became popular culture icons of the decade.
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble.
Simon & Schuster LLC is an American publishing company owned by Kohlberg Kravis Roberts. It was founded in New York City on January 2, 1924, by Richard L. Simon and M. Lincoln Schuster. Along with Penguin Random House, Hachette, HarperCollins and Macmillan Publishers, Simon & Schuster is considered one of the 'Big Five' English language publishers. As of 2017, Simon & Schuster was the third largest publisher in the United States, publishing 2,000 titles annually under 35 different imprints.
Chopsocky is a colloquial term for martial arts films and kung fu films made primarily by Hong Kong action cinema between the late 1960s and early 1980s. The term was coined by the American motion picture trade magazine Variety following the explosion of films in the genre released in 1973 in the U.S. after the success of Five Fingers of Death. The word is a play on chop suey, combining "chop" and "sock".
Diane von Fürstenberg is a Belgian fashion designer best known for her wrap dress. She initially rose to prominence in 1969 when she married into the German princely House of Fürstenberg, as the wife of Prince Egon von Fürstenberg. Following their separation in 1972 and divorce in 1983, she has continued to use his family name.
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
Valerie Therese Leon is an English actress and model who has had roles in many film and television productions, including six of the Carry On film series and two James Bond films, The Spy Who Loved Me (1977) and Never Say Never Again (1983) alongside Roger Moore and Sean Connery, respectively. She also had roles in high-profile films such as The Italian Job (1969), The Wild Geese (1978) and Revenge of the Pink Panther (1978) and had a starring role in the Hammer horror film Blood from the Mummy's Tomb (1971).
Brut is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever - except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by High Ridge Brands Company; and in Australia, New Zealand and the Pacific Islands, where it is owned by Pharmacare Laboratories.
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of the Valentino Fashion Group. From April 2024, the creative director is Alessandro Michele. The company is headquartered in Milan, while the creative studio and ateliers are in Rome. The Valentino Beauty license is currently held by L'Oreal.
Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl. The brand includes men's barber supplies and scented shaving products, and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants. The Proraso pre-shave cream has been in production since 1948.
Charlie is a line of women's and men's fragrances produced by the American cosmetic and perfume house Revlon.
The Spice Girls are an English girl group that first came to international prominence in 1996 with the release of their debut single "Wannabe". The following year, they became involved in a prolific marketing phenomenon, leading to an unprecedented number of Spice Girls merchandise and sponsorship deals. With their name attached to numerous sponsors including Pepsi, Cadbury and Polaroid, and the official Spice Girls branding on hundreds of different product tie-ins, they quickly became the most merchandised group in music history. Their global merchandising efforts alone brought in over £300 million in 1997, while the group's total grosses were estimated at US$500–800 million by May 1998.
Le Male is a men's fragrance created by Francis Kurkdjian for Jean Paul Gaultier in 1995. "Le Male" is very close in scent profile to Cuba Gold (Paris) which was introduced in 1979, It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The fragrance was developed as a counterpart to the women's fragrance Classique, which was introduced in 1993.
Tom Ford SA is an American luxury fashion house founded by namesake designer Tom Ford in 2005. Its product line features ready-to-wear and made-to-measure offerings, as well as footwear, accessories, and handbags.
Christina Aguilera Fragrances is a perfume brand by American singer Christina Aguilera. It was founded in 2007 in a deal with Procter & Gamble (P&G), who manufactured the products until 2016, after its production and distribution rights were bought out by Elizabeth Arden, Inc. In addition to fragrances, the brand has also worked with the production and sale of other cosmetics, including body lotions, body sprays, bath gels, and deodorants.
hai karate.