Haryana Dairy Development Cooperative Federation Ltd

Last updated
Haryana Dairy Development Cooperative Federation Ltd
Company type State Government Cooperative
Industry Dairy
Founded1970
Headquarters Panchkula, Haryana. [1]
ProductsMilk and its Products
Owner Ministry of Cooperation, Government of Haryana
Website https://www.vitaindia.org.in/

Haryana Dairy Development Cooperative Federation Ltd has been formed in 1970 as a state government cooperative for facilitating procurement, processing, and marketing of milk and dairy products under brand name Vita in state of Haryana. Assisted by the Ministry of Cooperation of the Government of Haryana, it is owned by the members of cooperative socities. It procures milk from its producers particularly belonging to economically weaker sections in the state of Haryana and subsequently processes into milk and various milk products for marketing through affiliated milk unions. It provides education to the unions on dairy processing efficiency, and helps them with guidance on animal care including artificial insemination, vaccination, and feeding. [2]

Contents

History

The Haryana Dairy Development Cooperative Federation Ltd was started in 1970 as the cooperative societies movement to facilitate milk procurement from various producers in the state [3] [4] to promote the socio-economic development [5] by facilitating its processing into various products before marketing through different unions across Haryana under the brand name "Vita". [6] [7]

Co-operative societies model

Dairy Cooperatives in state work in three tier system wherein

  1. Village-level Milk Producers Cooperative Societies: [8] Haryana has 3300 village-level milk cooperative societies (including 1870 women-only societies) across 3000 with more than 250,000 members of which 75,000 members regularly supply milk which on average supply 850,000 liter/day in winter and 400,000 liter/day in summers. [9]
  2. District-level Milk Unions operate: [6] [10]
  3. State-level Dairy Federation: [6] [10]

Milk production

Haryana Dairy Development Cooperative Federation Ltd procures milk from one of the highest yielding buffalo breed called "Murrah buffaloes". [2]

Milk processing plants

In 2025, Haryana had the following 7 milk processing plants (with year of foundation and daily processing capacity) [11] with over 1 million liter/day combined processing capacity, [9] supported by bigger number of milk chilling plants which supply milk to the processing plants. [11]

  1. Sirsa Milk Processing Plant, 1996-1997, 110,000 liter/day, [11]
  2. Jind Milk Processing Plant, [8] 1970-1971, 150,000 liter/day, [11]
  3. Ambala Milk Processing Plant, 1973-1974, 140,000 liter/day, [11]
  4. Kurukshetra Milk Processing Plant, 2014-15, 20,000 liter/day, [11]
  5. Rohtak Milk Processing Plant, 1976-1977, 400,000 liter/day, [11]
  6. Bawal Milk Processing Plant in Rewari, 2025-26. [11] [6] [12]
  7. Ballabgarh Milk Processing Plant, 1979-1980, 125,000 liter/day, [11]

Chilling plants

In 2025, Haryana had over 46 district and/or subdistrict level milk chilling plants which act as milk-aggregator for the village-level co-operative societies, [13] chill the milk for preservation and then send it to the milk processing plants. Please help expand this partial list:

Sales

Vita brand

Vita is the brand name for various milk products marketed by the Haryana Dairy Development Cooperative Federation. Haryana Dairy Development Cooperative Federation Ltd is supported by Haryana Government in promoting branding, sales and consumption of cow milk. [14] Haryana Government periodically reviews and enhances the purchase rate of the milk based on the fat content in the milk in addition to subsidy per litre of milk given to the producers. [15]

Products

Under the Vita brand the plain and flavoured milk, ghee, butter, dahi (traditional yogurt), lassi, paneer (cheese), ice cream, and milk-based traditional sweets are produced and sold. [16] From October 2020, Haryana Dairy Development Cooperative Federation Ltd had introduced turmeric milk and from January 2021, Cow Ghee. [17]

Distribution

Some of the milk is also provided free to the school students as part of the Midday Meal Scheme. [9]

Haryana Dairy Development Cooperative Federation Ltd, had started VITA milk booths at Indian Oil Corporation Ltd (IOCL) operated petrol pumps in several places of the state since 2016. [18]

Haryana Dairy Development Cooperative Federation had started online delivery of its products in select areas of the state from year 2020, and for this had tied up with Swiggy, food ordering and delivery platform. [19]

Issues

As of 2025, all 7 milk processing plants of Haryana are located in east (along Grand Trunk Road) and north Haryana, none in western Haryana. [11] Hence, there is regional disparity in dairy development across regions of Haryana, successive governments of various parties are responsible for this regional discrimination in the dairy development.

See also

References

  1. ↑ "Vita-Haryana Dairy Development Cooperative Federation Ltd" . Retrieved 24 October 2021.
  2. 1 2 "'Audis don't give milk' — why Haryana farmers would rather buy a Murrah buffalo". theprint.in. 15 February 2020. Retrieved 24 October 2021.
  3. ↑ "Haryana to procure surplus milk through government agencies". Times of India. 20 April 2020. Retrieved 24 October 2021.
  4. ↑ "Covid effect: Up to 50% dip in veggie prices worries Haryana farmers". hindustan times. 3 April 2020. Retrieved 24 October 2021.
  5. ↑ "Haryana dairy body doubles milk handling capacity". thehindubusinessline.com. 8 February 2013. Retrieved 24 October 2021.
  6. 1 2 3 4 Awana, Amit (28 May 2020). "Haryana Dairy Dev Co-op to open plant in South Haryana". indiancooperative.com. Retrieved 24 October 2021.
  7. ↑ "Haryana Dairy Development Cooperative Federation LTD. (HDDCF) has been continuously working on various aspects to overhaul VITA brand to increase its visibility and overall sales and customers will witness". newsonline. Retrieved 24 October 2021.
  8. 1 2 "10% fall in milk supply to co-operative societies in 3 Haryana districts". indianexpress.com. 3 March 2021. Retrieved 24 October 2021.
  9. 1 2 3 Chandigarh-Haryana News: सहकारिता से खुले स्वरोजगार के द्वार, 25 हजार महिलाएं दूध की आपूर्ति से बनीं सशक्त, Amar Ujala, 14 Nov 2025.
  10. 1 2 "Haryana Govt nods for major administrative reshuffle, transfers 24 IAS officers". egov.eletsonline.com. 5 February 2021. Retrieved 24 October 2021.
  11. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 प्रदेश में मिल्क प्लांट की बढ़ेगी संख्या, बावल में स्थापित होगा सातवां सबसे बड़ा प्लांट, Amar Ujala, 17 Nov 2025.
  12. ↑ "Haryana to purchase surplus milk to ensure supply". Times of India. 21 April 2020. Retrieved 24 October 2021.
  13. ↑ Milk Plants/Chilling Centres, Department of Animal Husbandry and Dairying Haryana, accessed 17 Nov 2025.
  14. ↑ "Haryana govt. promotes cow milk". The Hindu. 2 July 2016. Retrieved 24 October 2021.
  15. ↑ "Haryana govt raises milk purchase rate". business-standard.com. 14 May 2015. Retrieved 24 October 2021.
  16. ↑ Milk plant products, vitaindia.org.in, accessed 17 Nov 2025.
  17. ↑ "haryana dairy development cooperation federation to introduce turmeric milk". uniindia. 13 October 2020. Retrieved 24 October 2021.
  18. ↑ "Haryana to soon have VITA milk booths at IOC pumps". economic times. 11 April 2016. Retrieved 24 October 2021.
  19. ↑ "Haryana Dairy Federation ties up with Swiggy for online delivery of products". Outlook.com. 20 April 2020. Retrieved 24 October 2021.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.