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Havas Media Group is the media division of the global marketing and communications group Havas. It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group (MPG). MPG was created in March 1999 as the result of a merger between Media Planning founded in 1978, and Médiapolis, founded in 1980. The two agencies offer communication, media strategy and management services to its clients. It operates mainly in Western Europe and the Americas.
MPG was created in 1999 as the result of a merger between two media agencies: Media Planning S.A. founded in Spain in 1978 by Leopoldo Rodés Castañes which covered the Hispanic markets, and Médiapolis, a French company founded in 1980 by Havas Advertising. Havas initially acquired a 45% holding in MPG, which increased to 100% in May 2001. Fernando Rodés Vilà, who joined Media Planning S.A in 1994, was appointed Chief Executive Officer of Havas in March 2006. [1] In October 2006, Havas announced that all its media assets would be reorganised under the umbrella of "Havas Media" [2] and Alfonso Rodes Vila, brother of Fernando, was named CEO in July 2006. [3] [4]
In June 2022, Havas Media Group Announced their global partnership with attention firm Lumen Research which will create tools to plan, measure, buy, and optimize attention. [5]
In June 2009, Havas Media Group was criticized by the Industrial Workers of the World for firing 11% of their staff and only giving workers a four-week severance package. The union initiated a campaign to get their biggest client, Sears Holdings Corporation, to stop using MPG by protesting outside of Kmart stores. MPG has not publicly commented on the dispute. [6]
Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi and Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005, the group went private.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill & Knowlton, Mindshare, Ogilvy, Wavemaker, and VML. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Vivendi SE is a French mass-media holding company headquartered in Paris. It owns Gameloft as well as a number of investments in several companies.
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Quad is an American marketing solutions company headquartered in Sussex, Wisconsin. It provides a range of marketing solutions, including omnichannel media, creative and content production, retail display and packaging, postal optimization, and consumer analytics.
Havas NV is a French multinational advertising and public relations company, with its registered office and head office in Puteaux, France.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is a part of the Havas Creative Group, a global advertising holding company based in France. Some of Arnold’s clients include Progressive Insurance, Sam's Club, PNC Bank, ADP, and Aura.
Snyder Communications Inc. (SNC) was an American advertising corporation founded in 1988 by Daniel Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales.
Fernando Rodés Vilà is a businessman specialised in marketing, communications and sustainability, and invests and manages companies operating in those fields. Fernando is currently vice chairman of Havas after having been its CEO 2006-2011, and CEO of MPG Havas Media 1999-2006. He is founder, with his family, of the holding company ISP and several of its subsidiaries: Digilant, Acceso, In-Store Media and Antevenio among others. Fernando is founder and chairman of Ara (newspaper) the leading digital and print media platform launched in Barcelona in 2010; board member of Acciona and chairman of its Appointments and Retribution Committee; and one of the Spanish members of the Trilateral Commission.
He is also chairman of Advisory Board for Sustainable Development of the Catalan Government; is chairman of Fundació Creafutur; and a founder and board member of Fundació Natura/Acció Natura.
Republica Havas is a creative, media, and communications agency based in Miami, Florida.
Camp+King is a San Francisco–based advertising agency launched in February 2011 as part of Havas Worldwide. Havas is the seventh largest agency holding company in the world. The founders of Camp+King are creative Roger Camp and strategist Jamie King.
BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members.
Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago.