 | |
| Company type | Subsidiary of The Scotts Miracle-Gro Company |
|---|---|
| Industry | Cannabis industry |
| Founded | 2014 |
| Products | Hydroponic products |
| Brands | Gavita General Hydroponics Sun System |
| Website | hawthorne-gardening |
Hawthorne Gardening Company, formed in October 2014, [1] is The Scotts Miracle-Gro Company 's subsidiary for cannabis growers and one of the first major investments by a major United States corporation in the cannabis industry. [2]
Hawthorne Gardening was created "to meet the demands of hydroponic growers (a.k.a. cannabis growers) ... [it] markets itself [to them] using language that's in line with the free-spirited, artisanal cannabis farmer." [3] The business made its first cannabis-related investment in April 2015, when it bought General Hydroponics, a 35-year old liquid nutrient maker, called by High Times "the standard for hydroponic growers". [1] After the 2015 purchase, a Hawthorne executive told the press, "the lion's share of General Hydroponics business in North America is cannabis growers". [4] Scotts' CEO decided to spin off a cannabis business after a 2013 visit to a garden store in Yakima, Washington with a large section of hydroponic equipment. [5] According to Forbes , Scotts had invested more than $250 million in the subsidiary by mid 2016. [5] In March 2018, the Hawthorne Gardening Company and The Flowr Corporation (a Canadian Licensed Producer of medical cannabis) announced an R&D partnership, building North America's first dedicated facility for cannabis research and development. [6]
The Marysville, Ohio-based Scotts has emerged as one of the biggest players in traditional business to publicly establish a foothold in the ancillary wings of the cannabis industry.
