Hayden5

Last updated
Hayden5
Hayden5
FormerlyHayden 5 (with space)
Man With A Cam
TypePrivate
IndustryMedia production
Advertising
Entertainment
Founded2009
Founders Todd Wiseman Jr
Milos S. Silber
Headquarters New York City
Los Angeles [1] [2]
Areas served
Worldwide
ProductsCommercials
Music videos
Television
Film
Live Events
ServicesVideo production
Video post-production
Creative development
Divisions Man With A Cam
Website hayden5.com
manwithacam.org

Hayden5 is a video creation company headquartered in New York City, with offices in Los Angeles. The company was co-founded by Todd Wiseman Jr and. Milos S. Silber in 2009. [3]

Contents

History

Early years

Todd Wiseman Jr and Milos S. Silber met as film students at New York University in 2005. They were neighbors on the fifth floor of the Hayden Hall dormitory, which later inspired the name of their company. As students, the pair began collaborating on small film projects in New York City. Silber was born in Brazil and moved to Westchester, New York during grade school. Wiseman Jr grew up in Tampa, Florida. [3]

Hayden5 was founded in 2009.

Early productions of Hayden5 included music videos for artists like Juelz Santana, Benny Benassi, and Mariah Carey, as well as branded content for The Economist and Bowlero Corporation (at the time, just a single bowling alley called Bowlmor Lanes). [4]

Software development

In 2014, Hayden5 developed proprietary software to manage the scale and volume of local productions they were managing across the United States and globally. The tool evolved into the current software suite, ProducerAI. [5]

In 2020, Hayden5 released Crew+, an always-on streaming production service. [6] In 2021, Hayden5 released Cloud Cuts, a full-service fully distributed post-production department. In 2022, they released Lightning Delivery, a service for expedited file transfers. [7]

Clients

External videos
Nuvola apps kaboodle.svg "HelloFlo's Hilarious 'Camp Gyno' Commercial Goes Viral" (July 2013)
Nuvola apps kaboodle.svg "Jon Batiste Social Music Residency at the NoMad Hotel Recap" (August 2015)

Hayden5 brand clients have included LinkedIn, Apple Inc., The New York Times, and Facebook. Notable film projects include We Live This, [8] Revolving Doors, [9] and Long Shot , which was nominated for an Emmy award. [10] [11]

In July 2013, Hayden5 debuted a new commercial for HelloFlo's Camp Gyno campaign. The commercial eventually received a Webby Award. [12] [13] [14] [15]

Hayden5 produced a public service announcement for the Innocence Project that debuted in 2021. [16] The PSA won a Webby Award. [17] [18]

Awards and nominations

YearAwardNomineeCategoryResult
2013 Webby Awards HelloFlo – The Camp GynoHonoreeWon
2014Telly AwardsZipcar – I’d Tap ThatBranded ContentWon
2015 Cannes Lions Awards HelloFlo – First Moon PartyOnline FilmWon
2015Webby AwardsHelloFlo – First Moon PartyAdvertising & Media - Branded ContentWon
2015 AICP Awards HelloFlo – First Moon PartyComedyNominated
2015 Tribeca Film Festival We Live ThisSpecial Jury MentionWon
2016 Film Festival Kitzbühel LightningfaceBest Short FilmWon
2018 Emmy Awards Long ShotOutstanding Short DocumentaryNominated
2022Anthem AwardsInnocence Project – Happiest MomentsBest Humanitarian & Services CampaignWon
2022 Clio Awards Change The Ref – Bring Back LockdownPublic Service Social VideoWon
2022Webby AwardsInnocence Project – Happiest MomentsPublic Service & ActivismWon

Philanthropy

As a company, Hayden5 supports several philanthropic efforts under their non-profit arm named Hayden5 RISE, which launched in 2020. In 2021, with the global nonprofit Video Consortium, Hayden5 launched Gear Grant, an initiative dedicated to supporting underrepresented filmmakers. [19]

In July 2021, Hayden5 partnered with Phenomenal, a female-driven media brand, to create and finance “Own Your Crown” – a PSA celebrating National CROWN Day on July 3. The CROWN Coalition, an alliance of organizations, including Dove, National Urban League, and Color of Change, declared July 3 as National CROWN Day in 2020 to mark the one-year anniversary of the CROWN Act (“Creating a Respectful and Open World for Natural Hair”) in California. These and other actions eventually led to the passing of the CROWN Act of 2022, a bill in the United States Congress intended to prohibit discrimination based on hair style and hair texture by clarifying that such discrimination is illegal under existing federal law. [20] [21] [22] [23]

Since 2016, Hayden5 has supported the cancer treatment and research institution, Memorial Sloan Kettering Cancer Center, in their Cycle for Survival indoor team cycling event that donates all of its proceeds to cancer research. [24] Hayden5 is also a supporter of Pencils of Promise, whose efforts help to build schools and increases educational opportunities in the developing world. [25]

Further reading

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References

  1. Hayden5 expands global production model to LA at Post Magazine; published May 11, 2021; retrieved May 11, 2022
  2. Hayden5 expands global production model to LA at Reel360; published May 11, 2021; retrieved May 11, 2022
  3. 1 2 From unemployment to startup at CNN Money; by Andrea Williams; published September 23, 2011; retrieved May 11, 2022
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  5. Real-time global, high-end production shoot - is such a thing possible? at Ad Forum; published July 2, 2021; retrieved May 11, 2022
  6. Hayden5 Introduces Remote Production Service With Broadway-Worthy Song & Dance at Agency Spy; by Kyle O'Brien; published November 9, 2021; retrieved May 11, 2022
  7. Ben Nelson, Melissa Balan Join Production Company Hayden5 at The Daily Brief; published June 13, 2021; retrieved May 11, 2022
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  16. Top Spot of the Week: Hayden5 Captures "Happiest Moments," First-Ever PSA For The Innocence Project at Shoot Online; by Robert Goldrich; published July 2, 2021; retrieved May 11, 2022
  17. Innocence Project Honored With Two Webby Anthem Awards, Dedicates Action Speech to Melissa Lucio on Texas Death Row at Innocence Project; published March 1, 2022; retrieved May 11, 2022
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  19. Hayden5 RISE & Video Consortium Launch 2021 Gear Grant at Shoot Online; publishedJuly 1, 2021; retrieved May 11, 2022
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