Hayden5

Last updated
Hayden5
Hayden5
FormerlyHayden 5 (with space)
Man With A Cam
Company typePrivate
IndustryMedia production
Advertising
Entertainment
Founded2009
Founders Todd Wiseman Jr
Milos S. Silber
Headquarters New York City
Los Angeles [1] [2]
Areas served
Worldwide
ProductsCommercials
Music videos
Television
Film
Live Events
ServicesVideo production
Video post-production
Creative development
Divisions Man With A Cam
Website hayden5.com
manwithacam.org

Hayden5 is a video creation company headquartered in New York City, with offices in Los Angeles. The company was co-founded by Todd Wiseman Jr and. Milos S. Silber in 2009. [3] Wiseman Jr resigned from his role in Summer 2023.

Contents

History

Early years

Todd Wiseman Jr and Milos S. Silber met as film students at New York University in 2005. They were neighbors on the fifth floor of the Hayden Hall dormitory, which later inspired the name of their company. As students, the pair began collaborating on small film projects in New York City. Silber was born in Brazil and moved to Westchester, New York during grade school. Wiseman Jr grew up in Tampa, Florida. [3]

Hayden5 was founded in 2009.

Early productions of Hayden5 included music videos for artists like Juelz Santana, Benny Benassi, and Mariah Carey, as well as branded content for The Economist and Bowlero Corporation (at the time, just a single bowling alley called Bowlmor Lanes). [4]

Software development

In 2014, Hayden5 developed proprietary software to manage the scale and volume of local productions they were managing across the United States and globally. The tool evolved into the current software suite, ProducerAI. [5]

In 2020, Hayden5 released Crew+, an always-on streaming production service. [6] In 2021, Hayden5 released Cloud Cuts, a full-service fully distributed post-production department. In 2022, they released Lightning Delivery, a service for expedited file transfers. [7]

Clients

External videos
Nuvola apps kaboodle.svg "HelloFlo's Hilarious 'Camp Gyno' Commercial Goes Viral" (July 2013)
Nuvola apps kaboodle.svg "Jon Batiste Social Music Residency at the NoMad Hotel Recap" (August 2015)

Hayden5 brand clients have included LinkedIn, Apple Inc., The New York Times, and Facebook. Notable film projects include We Live This, [8] Revolving Doors, [9] and Long Shot , which was nominated for an Emmy award. [10] [11]

In July 2013, Hayden5 debuted a new commercial for HelloFlo's Camp Gyno campaign. The commercial eventually received a Webby Award. [12] [13] [14] [15]

Hayden5 produced a public service announcement for the Innocence Project that debuted in 2021. [16] The PSA won a Webby Award. [17] [18]

Awards and nominations

YearAwardNomineeCategoryResult
2013 Webby Awards HelloFlo – The Camp GynoHonoreeWon
2014Telly AwardsZipcar – I’d Tap ThatBranded ContentWon
2015 Cannes Lions Awards HelloFlo – First Moon PartyOnline FilmWon
2015Webby AwardsHelloFlo – First Moon PartyAdvertising & Media - Branded ContentWon
2015 AICP Awards HelloFlo – First Moon PartyComedyNominated
2015 Tribeca Film Festival We Live ThisSpecial Jury MentionWon
2016 Film Festival Kitzbühel LightningfaceBest Short FilmWon
2018 Emmy Awards Long ShotOutstanding Short DocumentaryNominated
2022Anthem AwardsInnocence Project – Happiest MomentsBest Humanitarian & Services CampaignWon
2022 Clio Awards Change The Ref – Bring Back LockdownPublic Service Social VideoWon
2022Webby AwardsInnocence Project – Happiest MomentsPublic Service & ActivismWon

Philanthropy

As a company, Hayden5 supports several philanthropic efforts under their non-profit arm named Hayden5 RISE, which launched in 2020. In 2021, with the global nonprofit Video Consortium, Hayden5 launched Gear Grant, an initiative dedicated to supporting underrepresented filmmakers. [19]

In July 2021, Hayden5 partnered with Phenomenal, a female-driven media brand, to create and finance "Own Your Crown" – a PSA celebrating National CROWN Day on July 3. The CROWN Coalition, an alliance of organizations, including Dove, National Urban League, and Color of Change, declared July 3 as National CROWN Day in 2020 to mark the one-year anniversary of the CROWN Act (“Creating a Respectful and Open World for Natural Hair”) in California. These and other actions eventually led to the passing of the CROWN Act of 2022, a bill in the United States Congress intended to prohibit discrimination based on hair style and hair texture by clarifying that such discrimination is illegal under existing federal law. [20] [21] [22] [23]

Since 2016, Hayden5 has supported the cancer treatment and research institution, Memorial Sloan Kettering Cancer Center, in their Cycle for Survival indoor team cycling event that donates all of its proceeds to cancer research. [24] Hayden5 is also a supporter of Pencils of Promise, whose efforts help to build schools and increases educational opportunities in the developing world. [25]

Further reading

Related Research Articles

<span class="mw-page-title-main">Netflix</span> American video streaming service

Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.

Innocence Project, Inc. is a 501(c)(3) nonprofit legal organization that is committed to exonerating individuals who have been wrongly convicted, through the use of DNA testing and working to reform the criminal justice system to prevent future injustice. The group cites various studies estimating that in the United States between 1% and 10% of all prisoners are innocent. The Innocence Project was founded in 1992 by Barry Scheck and Peter Neufeld who gained national attention in the mid-1990s as part of the "Dream Team" of lawyers who formed part of the defense in the O. J. Simpson murder case.

<span class="mw-page-title-main">Hayden Panettiere</span> American actress (born 1989)

Hayden Lesley Panettiere is an American actress and singer. She is best known for her lead roles as Claire Bennet on the NBC superhero series Heroes(2006–2010), Kirby Reed in the slasher horror franchise Scream(2011–2023), and Juliette Barnes in the ABC/CMT musical drama series Nashville(2012–2018). The latter earned her two nominations for the Golden Globe Award for Best Supporting Actress – Series, Miniseries or Television Film.

<span class="mw-page-title-main">Melissa McCarthy</span> American actress (born 1970)

Melissa Ann McCarthy is an American actress, screenwriter, and producer. She is the recipient of numerous accolades, including two Primetime Emmy Awards, and nominations for two Academy Awards and two Golden Globe Awards. McCarthy was named by Time as one of the 100 most influential people in the world in 2016, and she has been featured multiple times in annual rankings of the highest-paid actresses in the world. In 2020, The New York Times ranked her #22 in its list of the 25 Greatest Actors of the 21st Century.

<span class="mw-page-title-main">Ad Council</span> American nonprofit organization

The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.

The Pulitzer Center on Crisis Reporting is an American news media organization established in 2006 that sponsors independent reporting on global issues that other media outlets are less willing or able to undertake on their own. The center's goal is to raise the standard of coverage of international systemic crises and to do so in a way that engages both the broad public and government policy-makers. The organization is based in Washington, D.C.

<span class="mw-page-title-main">Tiffany Shlain</span> American filmmaker and author (1970)

Tiffany Shlain is an American filmmaker, artist, and author. Described by the public radio program On Being as "an internet pioneer", Shlain is the co-founder of the Webby Awards and the founder of the International Academy of Digital Arts and Sciences.

A web series is a series of short scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single instance of a web series program can be called an episode or a webisode. The scale of a web series is small and a typical episode can be anywhere from three to fifteen minutes in length. Web series are distributed online on video sharing websites and apps, such as YouTube and Vimeo, and can be watched on devices such as desktops, laptops, tablets, smartphones, and Internet-connected television sets. They can also be released on social media platforms. Because of the nature of the Internet, a web series may be interactive. Web series are classified as new media.

RadicalMedia is an independent global media and creative production company. Founded by Jon Kamen and Frank Scherma, the company had developed film, television, and branded content.

Dollar Shave Club, Inc. is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery.

Jason Zada is an American film director, music video director, screenwriter and digital marketeer, best known for Elf Yourself, an interactive viral holiday season campaign for OfficeMax, and for Take This Lollipop, an interactive horror short film created to raise awareness of the danger of placing too much personal information online.

SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.

Tastemade, Inc. is a media company that offers food, travel, and home & design-related programming for online and streaming audiences.

<span class="mw-page-title-main">Alan Catello Grazioso</span> American online producer & filmmaker

Alan Catello Grazioso is an American non-fiction filmmaker, multimedia and online content producer. Grazioso created original content for three PBS Kids television series including Zoom, Fetch! with Ruff Ruffman and Postcards from Buster, the last of which he was nominated for a 2008 Daytime Emmy Award for Outstanding Children Series. Grazioso's online video credits include "Lives on the Line: The Human Cost of Chicken", a web-based interactive project funded and published by Oxfam America which received a 2016 Webby Award Honoree achievement. In 2016, The Washington Post ran a two-minute online short film produced by Grazioso for Oxfam's "Lives on the Line" campaign and current affairs website AJ+ ran a separate social media targeted version.

<i>Highsnobiety</i> Online music magazine

Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, a clothing company that sells its own clothing lines, and a creative agency that advises other companies how to market their own fashion and lifestyle products.

<span class="mw-page-title-main">Todd Wiseman Jr.</span> American filmmaker and entrepreneur

Todd Wiseman Jr. is an American filmmaker and businessman. Wiseman is the co-founder of Hayden5, a New York-based production company. He has directed and produced music videos for several artists, such as Juelz Santana, Mariah Carey, Benny Benassi, and Jussie Smollett. He left Hayden5 in the summer of 2023.

<span class="mw-page-title-main">Denis Semionov</span> Russian artist

Denis Semionov - is a Russian new media artist.

<span class="mw-page-title-main">Back-To-School Essentials</span> 2019 PSA by Sandy Hook Promise

"Back-To-School Essentials" is a 2019 public service announcement (PSA) by American 501(c)(3) non-profit organization Sandy Hook Promise. Created as a shock piece, the PSA presents American students showing various back-to-school items, with the PSA becoming progressively disturbing to the viewer as the events of a school shooting unfolds. It received the 2020 Primetime Emmy Award for Outstanding Commercial.

References

  1. Hayden5 expands global production model to LA at Post Magazine; published May 11, 2021; retrieved May 11, 2022
  2. Hayden5 expands global production model to LA at Reel360; published May 11, 2021; retrieved May 11, 2022
  3. 1 2 From unemployment to startup at CNN Money; by Andrea Williams; published September 23, 2011; retrieved May 11, 2022
  4. Music Video Drive: Hayden 5 Media at Sonic Scoop; by David Weiss; published January 27, 2010; retrieved May 11, 2022
  5. Real-time global, high-end production shoot - is such a thing possible? at Ad Forum; published July 2, 2021; retrieved May 11, 2022
  6. Hayden5 Introduces Remote Production Service With Broadway-Worthy Song & Dance at Agency Spy; by Kyle O'Brien; published November 9, 2021; retrieved May 11, 2022
  7. Ben Nelson, Melissa Balan Join Production Company Hayden5 at The Daily Brief; published June 13, 2021; retrieved May 11, 2022
  8. 2015 TRIBECA FILM FESTIVAL ANNOUNCES AWARD WINNERS at Tribeca Film; published April 23, 2015; retrieved May 11; 2022
  9. Short Of The Week; by Jason Sondhi; retrieved May 11, 2022
  10. NYU Alumni Emmy Nominations 2018 at NYU; published 2018; retrieved May 11, 2022
  11. [cdn.emmyonline.org/news_39th_nominations_v03.pdf NOMINEES FOR THE 39th ANNUAL NEWS & DOCUMENTARY EMMY® AWARDS ANNOUNCED] at Emmy Online; published July 26, 2018; retrieved May 11, 2022
  12. 'Camp Gyno' Ad Gets It Oh-So Right, Makes Us Proud To Be Women (VIDEO) at HuffPost; by Julie Zeilinger; published July 30, 2013; retrieved May 11, 2022
  13. "Camp Gyno" Ad Is An Amazing Breakthrough In Tampon Advertising at Buzzfeed; by Copyranter; published July 29, 2013; retrieved May 11, 2022
  14. 'Camp Gyno' Ad About Periods Goes Viral at CNN; by Melissa Kondak; published August 8, 2013; retrieved May 11, 2022
  15. The Camp Gyno ad shows we can finally discuss vaginas without giggling at The Guardian; by Arwa Mahdawi; published August 1, 2013; retrieved May 11, 2022
  16. Top Spot of the Week: Hayden5 Captures "Happiest Moments," First-Ever PSA For The Innocence Project at Shoot Online; by Robert Goldrich; published July 2, 2021; retrieved May 11, 2022
  17. Innocence Project Honored With Two Webby Anthem Awards, Dedicates Action Speech to Melissa Lucio on Texas Death Row at Innocence Project; published March 1, 2022; retrieved May 11, 2022
  18. The Innocence Project’s first PSA captures the ‘Happiest Moments’ at Campaign US; by Mariah Cooper; published July 6, 2021; retrieved May 11, 2022
  19. Hayden5 RISE & Video Consortium Launch 2021 Gear Grant at Shoot Online; publishedJuly 1, 2021; retrieved May 11, 2022
  20. Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair at AdWeek; by Samantha Nelson; published July 6, 2021; retrieved May 11, 2022
  21. National Crown Day: 13 states have passed laws to ban natural hair discrimination at Good Morning America; published July 2, 2021; retrieved May 11, 2022
  22. Hey Queens and Kings, How Are You Celebrating CROWN Day? at The Root; by Maiysha Kai; published June 28, 2021; retrieved May 11, 2022
  23. EXCLUSIVE: Meena Harris’ Phenomenal Releases T-shirt to Celebrate The CROWN Act at Women's Wear Daily; by Ryma Chikhoune; published June 28, 2021; retrieved May 11, 2022
  24. Memorial Sloan Kettering at Vimeo; published 2018; retrieved May 11, 2022
  25. Annual Report at Pencils of Promise; published 2020; retrieved May 11, 2022