 | |
| Industry | Marketing Communications |
|---|---|
Number of locations | Santa Monica, CA, United States |
Area served | Worldwide |
Key people | Kyla Brennan (CEO / Founder) |
| Parent | The New York Times Company |
| Website | www |
HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers. [1] Kyla Brennan is its CEO and founder. [1]
The company was purchased by The New York Times Company in March 2016. [2] [3]
HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite. [1] The company was the first Pinterest marketing and analytics firm. [4] In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms. [2] [5]
In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio. [2]
HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager. [1]
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone".
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Pinterest is an American image sharing and social media service designed to enable saving and discovery of information like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. Created by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest, Inc. is headquartered in San Francisco.
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Mention is a social listening web application owned by NHST Media Group and headquartered in Paris, France. Mention sells an all-in-one platform offering online monitoring, analytics, and social media management.
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Science Inc. is a Los Angeles–based startup studio that invests and offers expertise in corporations, in an attempt to bring them to profitability. In 2011, Michael Jones founded the organization and is the current chief executive officer. Jones spent time serving with the company's Chief Executive Officers and investors on strategy, growth, and business development.
Zignal Labs is a SaaS-based media intelligence software service company that serves marketing and public relations departments. It was founded in 2011 and is headquartered in San Francisco.
Bastion is a global marketing and advisory company headquartered in the Melbourne, Australia suburb of Cremorne, Victoria. It is reportedly the largest independent marketing and communications group in Australia, and was founded in 2009 by former professional Australian rules footballer Fergus Watts. Watts serves as the company's executive chairman.
MarketCast is an American company specializing in fandom, market research and data analytics. Based in Los Angeles, it was founded in 1987 and is a portfolio company of Kohlberg & Company. It offers research and data science to companies ranging from Hollywood studios through streaming media services, video game publishers and lifestyle businesses to sports leagues. It has offices in Los Angeles, New York City, Boston, London, Pune and Reading.