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Founded | 2018 |
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Founder | Madeline Sands |
Type | Nonprofit 501(c)(3) |
Headquarters | Sydney, Australia |
Region | Australia, New Zealand, United States, Canada and United Kingdom |
Services | Maternal and infant health |
Website | helpmefeed |
The HelpMe Feed Foundation is an Australian non-profit organization that supports breastfeeding. The foundation created the HelpMe Feed app, which aims to facilitate and expand on the support offered by health professionals to parents. [1] [2]
The HelpMe Feed Foundation was formed by team members from Small World Social who shared a vision to use new technology to support young families around the world on how to learn to breastfeed and care for new infants.[ citation needed ] With a dedicated team of volunteers, the members of Small World Social shared the goal of managing the creation and distribution of the HelpMe Feed app globally. [3]
The group came together in 2014 when Maddy Sands of Small World Social saw an opportunity to use new technology to support women learning to breastfeeding. [4] Originally, the project began as the Google Glass breastfeeding app trial. [5] This trial was supported by the Australian Breastfeeding Association. [6] [7]
Karina Ayers, RN IBCLC joined the HelpMe Feed Foundation in 2015. From there, the foundation turned its focus towards building the HelpMe Feed app: a subscription-based tool that scales the support offered by health professionals to breastfeeding mothers. [8] [9] It includes a library of breastfeeding support videos and resources. [4]
The HelpMe Feed Foundation aims:
In April 2019, HelpMe Feed was awarded a Platinum Hermes Creative Award. [10] In May 2019, HelpMe Feed won an award of distinction in the Communicator Awards - Mobile Apps category. [11]
Infant formula, also called baby formula, simply formula, baby milk or infant milk, is an ultra-processed food designed and marketed for feeding to babies and infants under 12 months of age, usually prepared for bottle-feeding or cup-feeding from powder or liquid. The U.S. Federal Food, Drug, and Cosmetic Act (FFDCA) defines infant formula as "a food which purports to be or is represented for special dietary use solely as a food for infants by reason of its simulation of human milk or its suitability as a complete or partial substitute for human milk".
A baby bottle, nursing bottle, or feeding bottle is a bottle with a teat attached to it, which creates the ability to drink via suckling. It is typically used by infants and young children, or if someone cannot drink from a cup, for feeding oneself or being fed. It can also be used to feed non-human mammals.
Breast milk or mother's milk is milk produced by mammary glands located in the breast of a human female. Breast milk is the primary source of nutrition for newborns, containing fat, protein, carbohydrates and variable minerals and vitamins. Breast milk also contains substances that help protect an infant against infection and inflammation, whilst also contributing to healthy development of the immune system and gut microbiome.
The International Baby Food Action Network, IBFAN, consists of public interest groups working around the world to reduce infant and young child morbidity and mortality. IBFAN aims to improve the health and well-being of babies and young children, their mothers and their families through the protection, promotion and support of breastfeeding and optimal infant feeding practices. IBFAN works for universal and full implementation of the International Code of Marketing of Breast-milk Substitutes and Resolutions.
La Leche League International (LLLI) is a non-governmental, non-profit organization that organizes advocacy, education, and training related to breastfeeding. It is present in about 89 countries.
The Australian Breastfeeding Association (ABA) is an Australian organisation interested in the promotion of breastfeeding and protection of nursing mothers. Members of ABA include nursing mothers and their partners as well as health professionals such as doctors, lactation consultants and midwives.
The history and culture of breastfeeding traces changing social, medical and legal attitudes to breastfeeding, the act of feeding a child breast milk directly from breast to mouth. Breastfeeding may be performed by the infant's mother or by a surrogate, typically called a wet nurse.
Lactivism is the doctrine or practice of vigorous action or involvement as a means of achieving a breastfeeding culture, sometimes by demonstrations, protests, etc. of breastfeeding. Supporters, referred to as "lactivists", seek to protest the violation of International Code of Marketing of Breast-milk Substitutes by formula companies and industry. Lactivism is a subject that has conjured both negative and positive connotation across the Western world since the term rose in popularity around 2015. The controversial conversation of Lactivism has been noted to be influenced by personal identity, contradictive research, large corporations and political agendas. Breastfeeding being a personal decision, challenges arise with the abundance of voices weighing in in support and discouragement of lactivism. The preached beliefs about whether a mother should breastfeed span from condemning mothers who do not, implying or outright saying they are physically harming their babies, to the opposite end of the spectrum claiming breastmilk and breast feeding have no benefits whatsoever. Amidst the conversation of lactivism there’s a failure to address or reference anyone, cultures, or countries outside of the Western world. By omitting other approach’s, societal norms and reactions to lactivism it creates a narrow focus and excludes many breastfeeding and non-breastfeeding mothers.
Breastfeeding difficulties refers to problems that arise from breastfeeding, the feeding of an infant or young child with milk from a woman's breasts. Although babies have a sucking reflex that enables them to suck and swallow milk, and human breast milk is usually the best source of nourishment for human infants, there are circumstances under which breastfeeding can be problematic, or even in rare instances, contraindicated.
Breastfeeding, or nursing, is the process by which human breast milk is fed to a child. Breast milk may be from the breast, or may be pumped and fed to the infant. The World Health Organization (WHO) recommends that breastfeeding begin within the first hour of a baby's life and continue as often and as much as the baby wants. Health organizations, including the WHO, recommend breastfeeding exclusively for six months. This means that no other foods or drinks, other than vitamin D, are typically given. The WHO recommends exclusive breastfeeding for the first 6 months of life, followed by continued breastfeeding with appropriate complementary foods for up to 2 years and beyond. Of the 135 million babies born every year, only 42% are breastfed within the first hour of life, only 38% of mothers practice exclusive breastfeeding during the first six months, and 58% of mothers continue breastfeeding up to the age of two years and beyond.
The social attitudes toward and legal status of breastfeeding in public vary widely in cultures around the world. In many countries, both in the Global South and in a number of Western countries, breastfeeding babies in open view of the general public is common and generally not regarded as an issue. In many parts of the world including Australia, some parts of the United States and Europe, along with some countries in Asia, women have an explicit legal right to nurse in public and in the workplace.
Breastfeeding promotion refers to coordinated activities and policies to promote health among women, newborns and infants through breastfeeding.
The Baby Friendly Hospital Initiative (BFHI), also known as Baby Friendly Initiative (BFI), is a worldwide programme of the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF), launched in 1992 in India following the adoption of the Innocenti Declaration on breastfeeding promotion in 1990. The initiative is a global effort for improving the role of maternity services to enable mothers to breastfeed babies for the best start in life. It aims at improving the care of pregnant women, mothers and newborns at health facilities that provide maternity services for protecting, promoting and supporting breastfeeding, in accordance with the International Code of Marketing of Breast-milk Substitutes.
Google Glass, or simply Glass, was a brand of smart glasses developed and sold by Google. It was developed by X, with the mission of producing a ubiquitous computer. Google Glass displays information to the wearer using a head-up display. Wearers communicate with the Internet via natural language voice commands.
Small World Social is a technology company based in Sydney, Australia. Founded in 2008, the company now has offices in Melbourne, Australia and San Francisco, USA with staff based all over the world.
Cracked nipple is a condition that can occur in breastfeeding women as a result of a number of possible causes. Developing a cracked nipple can result in soreness, dryness or irritation to, or bleeding of, one or both nipples during breastfeeding. The mother with a cracked nipple can have severe nipple pain when the baby is nursing. This severe pain is a disincentive for continued breastfeeding. The crack can appear as a cut across the tip of the nipple and may extend to its base. Cracked nipple can develop after the birth of the infant and is managed with pharmacological and nonpharmacological treatment.
Mary Ann Kerwin is an American lawyer and breastfeeding activist. One of the seven founders of La Leche League in 1956, she established the Colorado branch of the advocacy group and drafted state laws on behalf of women who breastfeed their infants in public and in the workplace. She was inducted into the Colorado Women's Hall of Fame in 2012.
Amy Brown is a Welsh psychologist. She is a Professor of Child Public Health at Swansea University who specialises in maternal and child health, particularly nutrition. She campaigns to bring about better support for women who want to breastfeed and to improve the UK public's attitude towards breastfeeding in public.
Breastfeeding Support for Indian Mothers or BSIM is a Facebook group that is popular for providing peer support for breastfeeding in India. With over 100,000 members as of 2019, the online community is managed by a team comprising over 45 volunteers, mothers and certified lactation consultants. The group has been widely recognized for its efforts in breastfeeding promotion, dispelling popular myths in Indian society around lactation and encouraging public nursing which is generally considered taboo in urban India.
Breastfeeding and mental health is the relationship between postpartum breastfeeding and the mother's and child's mental health. Research indicates breastfeeding may have positive effects on the mother's and child's mental health, though there have been conflicting studies that question the correlation and causation of breastfeeding and maternal mental health. Possible benefits include improved mood and stress levels in the mother, lower risk of postpartum depression, enhanced social emotional development in the child, stronger mother-child bonding and more. Given the benefits of breastfeeding, the World Health Organization (WHO), the European Commission for Public Health (ECPH) and the American Academy of Pediatrics (AAP) suggest exclusive breastfeeding for the first six months of life. Despite these suggestions, estimates indicate 70% of mothers breastfeed their child after birth and 13.5% of infants in the United States are exclusively breastfed. Breastfeeding promotion and support for mothers who are experiencing difficulties or early cessation in breastfeeding is considered a health priority.