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Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu Search, Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Gurbaksh Singh Chahal is an Indian-American entrepreneur who has founded, managed, and frequently sold several internet advertising companies.
ASOS plc is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
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Mitch Joel is an entrepreneur and writer. He was president of Twist Image, a digital marketing agency that was purchased by WPP in 2014 and president and a founding partner of Distort Entertainment. Currently, he is a professional keynote speaker and the co-founder of ThinkersOne.
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Reputation is a business-to-business online reputation management and customer experience management company headquartered in San Ramon, California. The company claims its software-as-a-service platform helps businesses monitor and respond to online reviews, social media, and surveys; analyze customer sentiment; and collaborate to make operational improvements.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
James Patrick Safka is an American digital media executive and former Chief Executive Officer of Match.com and Ask.com.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation, vetting has turned from word-of-mouth to the digital platform, forcing businesses to take active measures to stay competitive and profitable.
Brand.com was an American online reputation and brand management company based in Philadelphia, Pennsylvania. It was founded as Reputation Changer in 2009. In 2013, it purchased the Brand.com domain name for $500,000, and changed its name. The company provided Internet search management, creating positive web articles about its clients in order to have them overtake negative news, and Wikipedia profile management. The company filed for bankruptcy in 2015 and was shut down.
References
- ↑ "Online Reputation Management with Reverse Search Engine Optimization". Info-nexus. Retrieved 30 December 2014.
- ↑ "The Dirty Work of Cleaning Online Reputations" . Retrieved 12 January 2022.
- ↑ Online Marketing Success Stories . Atlantic Publishing Company. 2006. p. 14 . Retrieved 30 December 2014– via Internet Archive.
herman tumurcuoglu mamma.com.
- ↑ "Timiline". Internetadsales.com. Archived from the original on 12 July 2012. Retrieved 30 December 2014.
- ↑ "Online Marketing Success Stories". Worldcat.org . Retrieved 30 December 2014.
- ↑ "Herman Tumurcuoglu". Wsj.com. Retrieved 30 December 2014.
- ↑ "McGill to launch graduate diplomas in Internet business". Vancouversun.com. Retrieved 30 December 2014.
- ↑ Roseman, Ellen (4 March 2014). "How to salvage your online reputation". Toronto Star. David Holland. Archived from the original on 7 March 2014. Retrieved 20 January 2017.
