Hero Group

Last updated
The Hero Group
Company type Private
Industryfood and tobacco industry
manufacture of prepared meals and dishes
other processing and preserving of fruit and vegetables  OOjs UI icon edit-ltr-progressive.svg
Founded1886
FounderGustav Henckell
Gustav Zeiler
Headquarters Lenzburg (Aargau), Switzerland
Area served
Worldwide
Key people
Dr Arend Oetker (Honorary Chairman), Dr Hasso Kaempfe (Chairman of the Board of Directors), Rob Versloot (CEO)
Products Baby & Toddler Food, Baby & Toddler Milk, Jams, Healthy Snacks
RevenueIncrease2.svg CHF 1.14 billion (2021)
Number of employees
4,300 (2015)
Website www.hero-group.ch

Hero Group is a private, consumer food manufacturer and marketing company based in Switzerland. Focusing baby and toddler food, healthy snacks, and natural spreads, [1] the group brands include Corny Snack Bars and Semper Baby food. [2]

Contents

Overview

In 1995, Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the Group to focus on branded business. Business segments that no longer fitted this brand strategy were divested. In parallel, the Group embarked on a major geographic expansion program.[ citation needed ]

Today, Hero is producing products in its core product categories. The Group's operations are based predominantly in Europe, North America, Middle East/Africa and Turkey/Central Asia.

History

Small jars of Hero jam and marmalade at a brunch buffet Brunch at Hotel MacDonald (3674538828).jpg
Small jars of Hero jam and marmalade at a brunch buffet

The Hero Group was founded in 1886 in Lenzburg, Switzerland by Gustav Henckell and Gustav Zeiler, two German immigrants.

In 1888, investor Carl Roth joined the business. [3] After Zeiler’s death in 1890, the first two letters of Henckell and Roth's names were combined to name the company ‘Hero Conserven Lenzbourg’.

In 1995, Arend Oetker took a majority holding in Hero with full ownership of the company being transferred to the Oetker family in 2003. [4] [5]

Related Research Articles

<span class="mw-page-title-main">Nestlé</span> Swiss multinational food company

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017. In 2023, the company was ranked 50th in the Forbes Global 2000.

<span class="mw-page-title-main">Kimberly-Clark</span> American multinational personal care corporation

Kimberly-Clark Corporation is an American multinational consumer goods and personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.

<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Raisio Group</span> Finnish food company

Raisio Oyj, known internationally as Raisio Group, is a Finnish company specialised in healthy, responsibly produced food and ingredients.

Compagnie Financière Richemont S.A., commonly known as Richemont, is a Switzerland-based luxury goods holding company founded in 1988 by South African businessman Johann Rupert. Through its various subsidiaries, Richemont produces and sells jewellery, watches, leather goods, pens, firearms, clothing, and accessories. Richemont is publicly traded as CFR on the SIX Swiss Exchange and the JSE.

<span class="mw-page-title-main">Goldfish (cracker)</span> Fish-shaped cracker

Goldfish is a brand of fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.

<span class="mw-page-title-main">The Smith's Snackfood Company</span> Snack food manufacturing company

The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.

Snackbrands (SBA) is one of the largest suppliers of snack foods in Australia and acts as the main competitor to the long established The Smith's Snackfood Company.

<span class="mw-page-title-main">Borden (company)</span> Disbanded American producer of food products

Borden, Inc., was an American producer of food and beverage products, consumer products, and industrial products. At one time, the company was the largest U.S. producer of dairy and pasta products. Its food division, Borden Foods, was based in Columbus, Ohio, and focused primarily on pasta and pasta sauces, bakery products, snacks, processed cheese, jams and jellies, and ice cream. It was best known for its Borden Ice Cream, Meadow Gold milk, Creamette pasta, and Borden Condensed Milk brands. Its consumer products and industrial segment marketed wallpaper, adhesives, plastics and resins. By 1993, sales of food products accounted for 67 percent of its revenue. It was also known for its Elmer's and Krazy Glue brands.

<span class="mw-page-title-main">Strauss Group</span> Food products manufacturer

Strauss Group Ltd., formerly known as Strauss-Elite, is an Israeli manufacturer and marketer of consumer foods sold through retail stores. It is among the largest food manufacturers in Israel. Strauss Group focuses on dairy products, coffee, water, snacks, salads, and dips. Its subsidiary Strauss Coffee is a leading coffee company in Eastern Europe and Brazil. Strauss Group is a public company traded in the Tel Aviv Stock Exchange, with the majority of its shares (57%) being owned by the Strauss family.

<span class="mw-page-title-main">Dr. Oetker</span> German food manufacturer

Dr. Oetker is a German multinational company that produces baking powder, cake mixes, frozen pizza, pudding, cake decoration, cornflakes, birthday candles, and various other products.

Ellio's Pizza is an American brand of frozen pizza owned and distributed since 2020 by G.A. Productions LLC of Lodi NJ. Ellio's was previously owned by Dr. Oetker, a German corporation and earlier by McCain Foods, a Canadian corporation, which sold it to Dr. Oetker in 2014.

<span class="mw-page-title-main">Pet, Inc.</span> Former American branded foods company

Pet, Inc. was an American company that was the first to commercially produce evaporated milk as a shelf-stable consumer product with its "PET Milk" brand. While evaporated milk was popular before refrigerators were common in homes, sales peaked in the 1950s and it is now a niche product used in baking and as a cooking ingredient.

<span class="mw-page-title-main">Kart's</span> Malaysian food supplier

Kart Food Industries Sdn Bhd is a Malaysian halal-certified frozen food suppliers company established since 1988, specialising in Malaysian cultures food and Western-snacks. The company started as a small home-based industry and now expands globally. It is one of the Malaysia's largest chilled and frozen snacks companies.

<span class="mw-page-title-main">Lactalis</span> French multinational corporation

Groupe Lactalis S.A. is a French multinational dairy products corporation, owned by the Besnier family and based in Laval, Mayenne, France. The company's former name was Besnier S.A.

<span class="mw-page-title-main">Frito-Lay</span> American company producing snack foods

Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.

<span class="mw-page-title-main">Lotus Bakeries</span> Confectionery company founded in Belgium

Lotus Bakeries NV is a Belgian multinational snack food company founded in 1932. Based in Lembeke, Kaprijke, the company's best known product is Speculoos. Other Lotus brands include nākd, TREK, BEAR, Kiddylicious, Peter’s Yard, Dinosaurus, Peijnenburg and Annas.

<span class="mw-page-title-main">Schwartauer Werke</span>

Schwartauer Werke is a German food manufacturing company headquartered in Bad Schwartau, Germany. Founded in 1899 it manufactures jams, spreads, dessert products, sirups and muesli and protein bars. The then destitute company was inherited by Ursula Oetker of the Oetker family and later, under the management of her son Arend Oetker, turned into a market leader. Since 2002, Schwartauer was integrated into Hero Group.

References

  1. "Hero Group Divests Nordic Gluten-Free Business To Dr. Schär". ESM Magazine. 2023-09-18. Retrieved 2024-06-28.
  2. Harvey, Simon (2022-11-18). "Switzerland's Hero Group invests in new Spanish factory for baby food". Just Food. Retrieved 2024-06-28.
  3. International Directory of Company Histories. St. James Press. 1988. ISBN   978-1-55862-634-8.
  4. Breiding, R. James (2013-01-10). Swiss Made: The Untold Story Behind Switzerland's Success. Profile Books. ISBN   978-1-84765-809-8.
  5. Holmes, Madelyn (1988). Forgotten Migrants: Foreign Workers in Switzerland Before World War I. Fairleigh Dickinson Univ Press. ISBN   978-0-8386-3304-5.