ho. ho-mobile | |
Native name | Vodafone Enabler Italia S.r.l. |
Company type | Subsidiary |
Industry | Telecommunications |
Founded | January 23, 2017 |
Founder | Vodafone Italy |
Headquarters | , |
Area served | Italy |
Products | Mobile telephony |
Owner | Vodafone Italy (100%) |
Parent | Vodafone Group |
Website | www |
Ho Mobile, variously stylized as ho., ho.Mobile, or ho-mobile, is an Italian sub-brand of Vodafone operating as a Mobile Virtual Network Operator. [1]
Founded in 2017, it was created to compete with Iliad in the mobile telephony market. [2]
On 23 January 2017 the company was founded to operate as a low-cost operator of Vodafone. [3]
The launch of the service took place on June 22, 2018 a few weeks after Iliad arrived in Italy. [4]
Although it received authorization from the Ministry of Economic Development to operate as a Full MVNO and only under the 379-1 prefix, the operator was launched as an ESP MVNO, adopting the 377-08 and 377-09 prefixes. Later the area codes 379-1 and 379-2 were introduced. [5]
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