History
Holywater was founded in early 2020 in Kyiv, Ukraine, by Bogdan Nesvit and Anatolii Kasianov. [8] [9] The company's initial team consisted of six members, and its first application, Artwall (a live wallpapers and fonts app), generated $100,000 in monthly revenue within two months of its launch. By the end of 2020, the company had launched five applications. [10] [11] [12] [1]
In 2021, it shifted its focus towards building a content ecosystem, particularly by creating interactive story games [11] and My Passion, a mobile application for books. [2] In 2022, the company exited the app business, selling its portfolio of applications for $1 million. [13] [14] [15]
In 2025, HOLYWATER introduced My Muse, an AI-powered platform for generating series. [1]
MyDrama
In 2024, the company launched My Drama, a platform for streaming vertical video series, designed for modern mobile audiences. [16] [17] [18]
Holywater operates My Drama, a vertical video streaming platform that adapts selected titles from its book service My Passion into original series using AI-driven audience data [19] .
The French media outlet Duanju.fr described one of the series available on the MyDrama platform, Alpha King’s Hated Princess, as “an intense dark romance, delivered in an ultra-condensed format with a stylized direction, aimed at a mature and informed audience.” [20]
In may 2025, the My Drama app won a Webby Award and was named the Best Streaming Service of 2025 by the Webby Awards. [5] [21] [22]
In August 2025, the francophone Canadian newspaper La Presse reported that MyDrama had become the dominant platform for vertical short dramas in Europe. According to the article, the company was founded by Ukrainians, and its founders told the Kyiv Post that they use artificial intelligence to generate portions of scripts, with the goal of reducing the production cost of a series to around US$20,000. [23]
Overview
Holywater develops and publishes the following applications, among which is a book app, a content platform My Muse [24] [25] and My Drama, a platform for streaming vertical video series, offering mobile users short episodes (1–2 minutes). The platform features more than 70 shows and ranks among the top platforms in its niche in Europe and the United States. [26] [27]
As of 2025, the company's applications have been installed over 30 million times, with more than one million new users joining each month. [28] [10] [29]
In collaboration with Vivat Publishing, the company HOLYWATER also launched the project "PYSHY" — a contest for authors in the romantic fiction genre aimed at promoting their work internationally. Out of 444 submissions, a book by author Stephanie Lin became the basis for the vertical series Young Elite. The series became a hit in the U.S. and Europe, garnering over 10 million views on the vertical series platform My Drama. [30] [31] [32] [33]
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