My Drama (also may be stylised as MyDrama) is a global streaming service specializing in vertical-format video series for western Duanju. It is owned by the Ukrainian company Holywater. The platform focuses on short-form, emotional storytelling optimized for smartphone viewing, offering content in over 30 languages across 190 countries.
My Drama offers vertically formatted episodic dramas, primarily targeting mobile audiences. The platform is part of Holywater's ecosystem of mobile storytelling applications, which include My Passion (a digital novel app) and My Muse (an AI-assisted content platform).
History
My Drama was launched in 2024 by Holywater, founded by Ukrainian entrepreneur Bogdan Nesvit and Anatolii Kasianov.[1] The service gained international traction as part of a growing market for short-form vertical storytelling, influenced by mobile-first entertainment trends.[2][3]
In 2024, My Drama won a People's Voice award at the 28th Annual Webby Awards.[4]
In 2025, My Drama received a Gold Award at the MUSE Creative Awards in the Mobile App: Video Streaming Services category.[5][6]
In 2025, the company received strategic investment from Fox Entertainment, aimed at expanding content creation capabilities and producing over 200 vertical video series.[7][8][9][10][11][12]
In January 2026, HOLYWATER raised $22 million in funding to expand its microdrama business in the United States.[13][14] The investment round was led by Horizon Capital, with participation from U.S.-based investors including Endeavor Catalyst and Wheelhouse.[15] The funding is intended to support the development of HOLYWATER’s mobile-first vertical video platform, My Drama, as well as the company’s AI-driven content initiatives, such as AI-assisted comics and anime.[16][17]
Platform and content
My Drama primarily streams serialized vertical dramas, which are short-form episodes around 1-2 minutes in length designed for mobile consumption.[18][19]
Many series are adaptations of successful stories originally published on Holywater's book platform My Passion.[20][21]
The platform employs AI technology in areas such as content recommendation and story generation, and is one of several Holywater apps focused on interactive entertainment.[22][23]
Partnerships
In 2024, Holywater entered a partnership with Latin American studio Elefantec Global to distribute vertical dramas in Spanish-language markets.[24]
Reception
My Drama has been highlighted in discussions of the global rise of vertical short drama platforms and has been compared with similar apps such as ReelShort and DramaBox.[25][26]
The service has been noted for its use of AI-generated storytelling and short-form episodic content designed for high engagement.[27]
Metrics
As of 2025, My Drama has produced over 56 titles and reached more than 40 million lifetime users, according to media reports.[28][8]
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