Homeopathy Plus!

Last updated
Homeopathy Plus!
Homeopathy Plus!
Company typePrivate
Industry Homeopathy
Headquarters
Key people
Fran Sheffield
Website www.homeopathyplus.com

Homeopathy Plus! is an Australian company run by homeopath Fran Sheffield in Tuggerah, New South Wales. It is known for the claim that homeopathy is an effective, and safer, alternative to vaccination for conditions including whooping cough, along with claims that homeopathy is superior to chemotherapy for cancer. [1] The claims for "homeoprophylaxis" were assessed as misleading by the Complaints Resolution Panel of the Therapeutic Goods Administration and a retraction demanded; [2] this was ignored. The prophylaxis claims were referred to the Australian Competition & Consumer Commission (ACCC), [3] and although this was stated to have resulted in their removal, [4] legal proceedings continued, culminating in a ruling by Justice Perry of the Federal Court of Australia in December 2014 that:

2) The First Respondent and the Second Respondent have in trade or commerce:
a) engaged in conduct that was misleading and deceptive or was likely to mislead and deceive, in contravention of section 18 of the ACL;
b) in connection with the supply or possible supply of Homeopathic Treatments, and in connection with the promotion of the supply of Homeopathic Treatments, made false or misleading representations that the Homeopathic Treatments are of a particular standard or quality in contravention of section 29(1)(a) and (b) of the ACL; and
c) in connection with the supply or possible supply of Homeopathic Treatments, and in connection with the promotion of the supply of Homeopathic Treatments, made false or misleading representations that Homeopathic Treatments have a use or benefit in contravention of section 29(1)(g) of the ACL. [5] [6]

The Federal judge concluded that: "there is no reasonable basis, in the sense of an adequate foundation, in medical science to enable the First Respondent and the Second Respondent to state that Homeopathic Treatments are safe and effective as an alternative to the Vaccine for the Prevention of Whooping Cough". [7]

Sheffield was also the originator of a controversial change.org petition to the World Health Organization calling on the WHO to use homeopathy in the 2014 Ebola virus epidemic in West Africa; a New Zealand MP who signed the petition was demoted from his position as a result. [8] [9] The New Zealand Prime Minister John Key called the idea of homeopathy for Ebola "barking mad". [10]

The sentence was announced on 14 October 2015: Fran Sheffield was fined $23,000 and banned from selling the products for five years, and Homeopathy Plus fined $115,000. [11]

Related Research Articles

<span class="mw-page-title-main">Homeopathy</span> Pseudoscientific system of alternative medicine

Homeopathy or homoeopathy is a pseudoscientific system of alternative medicine. It was conceived in 1796 by the German physician Samuel Hahnemann. Its practitioners, called homeopaths or homeopathic physicians, believe that a substance that causes symptoms of a disease in healthy people can cure similar symptoms in sick people; this doctrine is called similia similibus curentur, or "like cures like". Homeopathic preparations are termed remedies and are made using homeopathic dilution. In this process, the selected substance is repeatedly diluted until the final product is chemically indistinguishable from the diluent. Often not even a single molecule of the original substance can be expected to remain in the product. Between each dilution homeopaths may hit and/or shake the product, claiming this makes the diluent "remember" the original substance after its removal. Practitioners claim that such preparations, upon oral intake, can treat or cure disease.

<span class="mw-page-title-main">Whooping cough</span> Human disease caused by the bacteria Bordetella pertussis

Whooping cough, also known as pertussis or the 100-day cough, is a highly contagious, vaccine-preventable bacterial disease. Initial symptoms are usually similar to those of the common cold with a runny nose, fever, and mild cough, but these are followed by two or three months of severe coughing fits. Following a fit of coughing, a high-pitched whoop sound or gasp may occur as the person breathes in. The violent coughing may last for 10 or more weeks, hence the phrase "100-day cough". The cough may be so hard that it causes vomiting, rib fractures, and fatigue. Children less than one year old may have little or no cough and instead have periods when they cannot breathe. The incubation period is usually seven to ten days. Disease may occur in those who have been vaccinated, but symptoms are typically milder.

The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Trade Practices Commission and the Prices Surveillance Authority to administer the Trade Practices Act 1974, which was renamed the Competition and Consumer Act 2010 on 1 January 2011. The ACCC's mandate is to protect consumer rights and business rights and obligations, to perform industry regulation and price monitoring, and to prevent illegal anti-competitive behaviour.

<i>Competition and Consumer Act 2010</i> Act of the Parliament of Australia

The Competition and Consumer Act 2010 (CCA) is an Act of the Parliament of Australia. Prior to 1 January 2011, it was known as the Trade Practices Act 1974 (TPA). The Act is the legislative vehicle for competition law in Australia, and seeks to promote competition, fair trading as well as providing protection for consumers. It is administered by the Australian Competition & Consumer Commission (ACCC) and also gives some rights for private action. Schedule 2 of the CCA sets out the Australian Consumer Law (ACL). The Federal Court of Australia has the jurisdiction to determine private and public complaints made in regard to contraventions of the Act.

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Misleading or deceptive conduct is a doctrine of Australian law.

This is a partial list of notable price fixing and bid rigging cases.

Homeoprophylaxis, or homeopathic prophylaxis, is the use of homeopathy, a pseudoscience, as a preventive medicine or immunisation against serious infectious diseases.

<span class="mw-page-title-main">Pertussis vaccine</span> Vaccine protecting against whooping cough

Pertussis vaccine is a vaccine that protects against whooping cough (pertussis). There are two main types: whole-cell vaccines and acellular vaccines. The whole-cell vaccine is about 78% effective while the acellular vaccine is 71–85% effective. The effectiveness of the vaccines appears to decrease by between 2 and 10% per year after vaccination with a more rapid decrease with the acellular vaccines. The vaccine is only available in combination with tetanus and diphtheria vaccines. Pertussis vaccine is estimated to have saved over 500,000 lives in 2002.

The Australian Vaccination-risks Network Inc., formerly known as the Australian Vaccination-Skeptics Network (AVsN), and before that known as the Australian Vaccination Network (AVN), is an Australian anti-vaccination pressure group registered in New South Wales. As Australia's most controversial anti-vaccination organisation, it has lobbied against a variety of vaccination-related programs, downplayed the danger of childhood diseases such as measles and pertussis, championed the cause of alleged vaccination victims, and promoted the use of ineffective alternatives such as homeopathy.

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Homeopathy practice is unregulated in New Zealand and homeopathic remedies are available at pharmacies, although there are calls to have them removed from sale.

Trivago N.V., marketed with lowercase styling as trivago, is a German technology company specializing in internet-related services and products in the hotel, lodging and metasearch fields. The company is headquartered in Düsseldorf. The American online travel company Expedia Group owns a majority of the company's stock.

Warnings About Vaccination Expectations NZ (WAVESnz), formerly the Immunisation Awareness Society (IAS), is a New Zealand anti-vaccination lobby group.

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<span class="mw-page-title-main">Catherine de Jong</span> Dutch medical doctor and skeptic (born 1956)

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Nurofen is a brand name range of pain-relief medication containing ibuprofen made by the British multinational Reckitt. Introduced in 1983, the Nurofen brand was acquired following Reckitt Benckiser's acquisition of Boots healthcare international in 2005 for £1.93 billion, which included Nurofen, Strepsils, and Clearasil. The brand is primarily marketed and sold in the United Kingdom, other parts of Europe, South Africa, Australia and New Zealand. In 2016 it was the biggest selling branded over-the-counter medication sold in Great Britain, with sales of £116.8 million.

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The infinitesimally low concentration of homeopathic preparations, which often lack even a single molecule of the diluted substance, has been the basis of questions about the effects of the preparations since the 19th century. Modern advocates of homeopathy have proposed a concept of "water memory", according to which water "remembers" the substances mixed in it, and transmits the effect of those substances when consumed. This concept is inconsistent with the current understanding of matter, and water memory has never been demonstrated to exist, in terms of any detectable effect, biological or otherwise.

References

  1. "Homeopathy Plus and Fran Sheffield". Lateline . 2011-04-23. Retrieved December 22, 2014.
  2. "Homeopathic, homeoprophylaxis and homeoprophylactic products - Homeopathy Plus - Complaint No 2011/05/004". Department of Health, Australian Government. 2013-03-27. Retrieved December 22, 2014.
  3. Palmer, Chris (2013-02-22). "ACCC takes legal action over homeopathy claims". The Conversation. Retrieved December 22, 2014.
  4. "ACCC tackles Homeopathy Plus! Whooping Cough claims". Australian Competition & Consumer Commission. 2012-05-03. Retrieved December 22, 2014.
  5. Timmer, John (2014-12-22). "Australian court to penalize homeopaths for claiming vaccine alternative". Ars Technica . Retrieved December 22, 2014.
  6. "ACCC Judgement". Australian Competition & Consumer Commission. Retrieved December 24, 2014.
  7. Australian Competition and Consumer Commission v. Homeopathy Plus! Australia Pty. Ltd. and another, Federal Court of Australia, no. (P)NSD256/2013, 22 December 2014.
  8. Gulliver, Aimee (2014-10-31). "Green MP: Homeopathy is an option". Stuff (NZ). Retrieved December 22, 2014.
  9. Bennett, Adam (2014-10-30). "Fight Ebola with homeopathy - MP". New Zealand Herald . Retrieved December 22, 2014.
  10. Su, Reissa (2014-10-31). "New Zealand PM Calls Homeopathic Remedy For Ebola 'Barking Mad'". International Business Times. Archived from the original on 2014-12-04. Retrieved December 22, 2014.
  11. "Homeopathy Plus! director Fran Sheffield banned from promoting 'vaccines'". Sydney Morning Herald . October 14, 2015. Retrieved October 14, 2015.