 | |
| Industry | Cannabis home goods |
|---|---|
| Founded | 2019 in Canada March 11, 2021 in the United States |
| Founder | Seth Rogen Evan Goldberg Michael Mohr |
Area served | Canada United States (initially California) |
| Products | Ceramic ashtrays, planters |
| Website | www www |
Houseplant is a cannabis company co-founded by Canadian-American actor and comedian Seth Rogen, American-Canadian businessman Michael Mohr, and Canadian-American screenwriter Evan Goldberg.
Initially launched in Canada in 2019, [1] Rogen announced the company's March 11 expansion into the United States starting in California via his Twitter account on March 1, 2021. The announcement was popular enough for Houseplant's United States website to crash due to increased traffic. [2]
In January 2023, Houseplant partnered with Airbnb, to offer a three-night stay at a weed-friendly house that included meeting Seth Rogen. [3]
Rogen looked at "hundreds" of cannabis strains before choosing three for the initial launch. The strains Diablo Wind, Pink Moon, and Pancake Ice were named after weather systems in reference to the strains found in his 2008 film Pineapple Express . In addition, Houseplant also sells vinyl mixtapes that correspond to and are meant to be played under the effects of the initial three-strain line. [4] Houseplant's name is derived from the company's sale of both home goods, such as ashtrays and ceramics, under the "Housegoods" name (house) and cannabis products (plant). According to Nerdist, Rogen has not mentioned the source of the cannabis nor his professional relationship with the growers. [5]
The company also sells various home accessories, such as elaborate ashtrays, table lighters, planters, turn tables, and record collections. [3] [6] [7] [8]
Seth Aaron Rogen is a Canadian actor, comedian and filmmaker. Originally a stand-up comedian in Vancouver, he moved to Los Angeles for a part in Judd Apatow's series Freaks and Geeks in 1999, and got a part on Apatow's sitcom Undeclared in 2001, which also hired him as a writer. Rogen landed a job as a staff writer on the final season of Da Ali G Show (2004), for which the writing team was nominated for a Primetime Emmy Award for Outstanding Writing for a Variety Series. Apatow subsequently guided him toward a film career.
Evan D. Goldberg is a Canadian filmmaker. He has collaborated with his childhood friend Seth Rogen on a variety of films, including Superbad, Pineapple Express, This Is the End, The Interview, Sausage Party, Good Boys and Teenage Mutant Ninja Turtles: Mutant Mayhem. Goldberg and Rogen launched the cannabis company Houseplant in Canada in 2019.
Pineapple Express is a 2008 American buddy stoner action comedy film directed by David Gordon Green, written by Seth Rogen and Evan Goldberg and starring Rogen and James Franco alongside Gary Cole, Rosie Perez and Danny McBride. The plot centers on a process server and his marijuana dealer as they are forced to flee from hitmen and a corrupt police officer after witnessing them commit a murder. Producer Judd Apatow, who previously worked with Rogen and Goldberg on Knocked Up and Superbad, assisted in developing the story.
Cannabis strains is a popular name to refer to plant varieties of the monospecific genus Cannabis sativa L.. They are either pure or hybrid varieties of the plant, which encompasses various sub-species C. sativa, C. indica, and C. ruderalis.
WeedMaps is a tech company serving the cannabis industry, founded in 2008 by Justin Hartfield and Keith Hoerling.
Malawian cannabis, particularly the strain known as Malawi Gold, is internationally renowned as one of the finest sativa strains from Africa. According to a World Bank report it is among "the best and finest" marijuana strains in the world, generally regarded as one of the most potent psychoactive pure African sativas. The popularity of this variety has led to such a profound increase in marijuana tourism and economic profit in Malawi that Malawi Gold is listed as one of the three "Big C's" in Malawian exports: chambo, chombe (tea), and chamba (cannabis).
Leafly is a website focused on cannabis use and education. The company says it has more than 120 million annual visitors and over 10 million monthly active users. Leafly provides a wide range of information on cannabis including 1.5 million consumer product reviews, more than 9,000 cannabis articles and resources, and over 5,000 verified strains in its database. Leafly additionally provides 4,500+ retailers and 8,000+ cannabis brands with e-commerce tools such as digital storefronts, embedded menus, point-of-sale integrations, targeted advertising, and more. The company is headquartered in Seattle, Washington and from 2012 to 2019 was owned by Privateer Holdings, a private equity firm focused on the emerging legal cannabis industry. Leafly is now a publicly traded company with 160 employees.
Gilbert Anthony Milam Jr., better known by his stage name Berner, is an American rapper and entrepreneur signed to Wiz Khalifa's Taylor Gang Entertainment. He has released over 50 albums, several of which have charted on Billboard's "Top R&B/Hip-Hop Albums" chart. As an entrepreneur, he created the Cookies brand of cannabis products and clothing wear that formed out of San Francisco in the early 2010s. The company has grown to include dozens of dispensaries across the United States and abroad, along with multiple clothing stores.
Privateer Holdings is an American private equity company that invests in the legal cannabis industry. Privateer Holdings is headquartered in Seattle, Washington and employs more than 350 people in seven countries. The company is building a diversified portfolio of cannabis brands. As of November 2016, the company has raised $122 million. Privateer Holdings secured the first institutional investor to enter the cannabis industry, Founders Fund. In 2019 Privateer Holdings was merged with Tilray.
Point Grey (PGP) is a Canadian-American film and television production company, founded in 2011 by Seth Rogen and Evan Goldberg. The company is named after Point Grey Secondary School in Vancouver, where they met.
Canopy Growth Corporation, formerly Tweed Marijuana Inc., is a cannabis company based in Smiths Falls, Ontario.
Merry Jane is a cannabis-focused digital media platform launched by rapper Snoop Dogg in 2015, with media entrepreneur Ted Chung. The site features editorial content on the business and politics of the cannabis industry, original video series as well as a database for identifying cannabis strains and dispensaries.
In Thailand, cannabis, known by the name Ganja has recently had new laws passed through. Cannabis that has less than 0.2% THC, referred to as industrial hemp in USA, was legalised on 9 June 2022. Medicinal cannabis, with no THC restrictions, was made legal in 2018 but required patients to obtain a prescription from a medical practitioner. Recreational cannabis is still illegal according to Thai law.
Tokyo Smoke is a Canadian recreational cannabis retail brand owned by OEG Inc. that operates in the provinces of Manitoba, Ontario, Newfoundland and Labrador, and Saskatchewan. It was co-founded by father and son Lorne and Alan Gertner in 2015.
Lowell Herb Co is a California-based cannabis brand owned by Lowell Farms that sells packs of pre-rolled joints in varying blends, including seasonal crops.
Leafs By Snoop is a cannabis brand owned and promoted by the rapper Snoop Dogg and produced by Canopy Growth Corporation.
An American Pickle is a 2020 American comedy-drama film directed by Brandon Trost and written by Simon Rich, based on his 2013 short story "Sell Out". The film stars Seth Rogen as an Eastern European Jewish immigrant who gets preserved in a vat of pickles and wakes up a century later in modern-day New York City, attempting to fit in with the assistance of his last remaining descendant.
Cometeer Coffee is an American coffee technology and manufacturing company based in Gloucester, Massachusetts. The brand uses brewing technology and flash-freezes it using liquid nitrogen for preservation.