How We Decide

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How We Decide

How We Decide cover.gif

Hardcover edition
Author Jonah Lehrer
Subject Decision making, psychology
Genre Non-fiction
Publisher Houghton Mifflin
Publication date
February 9, 2009
Pages 302 pp.
ISBN 978-0-618-62011-1

How We Decide, is a 2009 book by journalist Jonah Lehrer, that provides biological explanations of how people make decisions and offers suggestions for making better decisions. It is published as The Decisive Moment: How the Brain Makes Up Its Mind in the United Kingdom.

Jonah Lehrer American science writer

Jonah Richard Lehrer is an American author. Lehrer studied neuroscience at Columbia University and was a Rhodes Scholar. Thereafter, he built a media career that integrated science and humanities content to address broad aspects of human behaviour. Between 2007 and 2012 Lehrer published three non-fiction books that became best-sellers, and also wrote regularly for The New Yorker and Wired.com.

Contents

On March 1, 2013, following revelations that Lehrer has been caught in numerous falsifications in his œuvre of writings, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review. [1]

Summary

Sections/chapters of the book are titled as follows:

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References

  1. "'How We Decide', Jonah Lehrer Book, Being Pulled From Shelves". Huffington Post. 2013-03-01. Archived from the original on March 2, 2013.