Industry | Drinkware |
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Founded | 2009Bend, Oregon | in
Founder |
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Headquarters | Bend, Oregon, U.S. |
Products |
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Owner | Helen of Troy Limited |
Website | hydroflask.com |
Hydro Flask is a water bottle brand owned by American conglomerate Helen of Troy Limited. The brand became popular during mid-to-late 2019 and early 2020. Hydro Flask is particularly well known among Millennials and Gen Z, as well as college students and the "VSCO girl" subculture; social influencers and celebrities, especially on TikTok, increased the brand's popularity. Hydro Flask's prominence has played a role in the rising environmental and health consciousness of millennials and zoomers and has influenced the quality and appearance of other reusable water bottles. [1] [2] [3] [4]
Hydro Flask was founded as Steel Technology, LLC [5] in 2009 by Travis Rosbach and his then-girlfriend, Cindy Weber, due to his dissatisfaction with commercial water bottles. [2] The couple moved to Bend, Oregon, from Oahu, Hawaii, to market their products; the company was successful at local farmers markets, especially among the outdoor recreation community. [2]
The brand grew when it became available in stores; around this time, Weber and Rosbach broke up, and they sold their company shares to an investor. In 2012, tech executive Scott Allan became president and chief executive of the company. Allan expanded the company into Europe, launched new products, and increased marketing on social media. [2]
In March 2016, Helen of Troy Limited purchased Hydro Flask for $210 million. [6] Scott Allan retired in March 2020, stating "the goals that I initially aspired to accomplish have largely been achieved"; his responsibilities were distributed to Helen of Troy's divisional leadership. [7]
Although Hydro Flask is best known for its water bottles, it produces other items, such as wine tumblers, food jars, tote bags, and cooler bags. [8] Its water bottles are stainless steel, manufactured mostly in China, and use double-wall vacuum insulation to help keep liquids cold or hot. [1] [2] As of October 2019, Hydro Flask offers customizable water bottles in 14 colors. [2] The company also offers different cap types and sizes and regularly releases limited-edition bottle designs. [1]
A vacuum flask is an insulating storage vessel that slows the speed at which its contents change in temperature. It greatly lengthens the time over which its contents remain hotter or cooler than the flask's surroundings by trying to be as adiabatic as possible. Invented by James Dewar in 1892, the vacuum flask consists of two flasks, placed one within the other and joined at the neck. The gap between the two flasks is partially evacuated of air, creating a near-vacuum which significantly reduces heat transfer by conduction or convection. When used to hold cold liquids, this also virtually eliminates condensation on the outside of the flask.
Vimto is a British mixed fruit soft drink containing the juice of grapes, raspberries and blackcurrants, flavoured with herbs and spices. Originating in Manchester, northern England, it was first manufactured as a health tonic in cordial form then decades later as a carbonated drink, and the recipe was invented in 1908 by John Noel Nichols of Blackburn. Produced domestically by Nichols plc, it is available in cans and bottles in carbonated, still, cordial (squash), and energy forms and it has also been made into a sweet, ice lolly and other items. Vimto is traditionally most popular in the north of England and is also sold globally under license, and enjoys high popularity in the Persian Gulf countries and in The Gambia and Senegal.
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
Perrier is a French brand of natural bottled mineral water obtained at its source in Vergèze, located in the Gard département. Perrier is known for its carbonation and its distinctive green bottle.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Poland Spring is a brand of bottled water produced in Poland, Maine. It is named after the natural spring in the town of Poland, Maine that it was originally drawn from. Today, it is a subsidiary of BlueTriton Brands, formerly Nestlé Waters North America, and sold in the United States. The spring was first exploited commercially in 1859 by Hiram W. Ricker, owner of a nearby inn. Contemporary demand is so great that the brand's water is derived from multiple sources in the state of Maine including Poland Spring and Garden Spring in Poland, Clear Spring in Hollis, Evergreen Spring in Fryeburg, Spruce Spring in Pierce Pond Township, White Cedar Spring in Dallas Plantation, Bradbury Spring in Kingfield, and Cold Springs in Denmark.
Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of OXO International Ltd., Kaz, Inc., Steel Technology, LLC, and Idelle Labs, Ltd, among others. The company is headquartered in Hamilton, Bermuda, with U.S. operations headquartered in El Paso, Texas. The company is named after the mythic figure Helen of Troy.
Brut is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever - except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by High Ridge Brands Company; and in Australia, New Zealand and the Pacific Islands, where it is owned by Pharmacare Laboratories.
Rexona is an Australian deodorant and antiperspirant brand owned by British conglomerate Unilever.
Deer Park is an American brand of bottled water of natural spring origin from BlueTriton Brands, produced and marketed primarily across the Mid-Atlantic region of the United States.
TerraCycle is a private U.S.-based recycling business headquartered in Trenton, New Jersey. It primarily runs a volunteer-based recycling platform to collect non-recyclable pre-consumer and post-consumer waste on behalf of corporate donors, municipalities, and individuals to turn it into raw material to be used in new products. TerraCycle also manages Loop, a consumer-products shopping service with reusable packaging.
Bisleri International is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, and sells bottled water and soft drinks.
Ethos Water is an American brand of bottled water with a social mission of "helping children get clean water." A Starbucks subsidiary, Ethos began in 2001 when Peter Thum had the idea after working in communities in South Africa that lacked access to clean water. Thum, who was working as consultant for McKinsey & Company at the time, realized the potential to create a bottled water brand to raise awareness and funding for safe water programs. The idea became an obsession for Thum, and he wrote the business plan for Ethos, left McKinsey, and moved to New York in early 2002 to start the venture.
A koozie (US) or stubby holder (Australian) is a fabric or foam sleeve that is designed to thermally insulate a beverage container, like a can or bottle.
Heineken Malaysia Berhad is a major producer of beer, stout, cider and non-alcoholic malt beverages in Malaysia and has been listed on the Main Board of Bursa Malaysia since 1965. Among the brands they produce and market are Heineken, Tiger Beer, Tiger Crystal, Guinness, Strongbow Apple Ciders, Apple Fox Cider, Anchor Smooth, Kilkenny, Anglia, and Malta. The company also imports and distributes Heineken 0.0, Paulaner and Kirin Ichiban.
BlueTriton Brands, Inc. is an American beverage company based in Stamford, Connecticut. A former subsidiary of Nestlé, it was known between 2002 and 2021 as Nestlé Waters North America, Inc. and operated as the North American business unit of Nestlé Waters. It produces and distributes numerous brands of bottled water across North America including Arrowhead Water, Deer Park Spring Water, Ice Mountain, Pure Life, Splash, Saratoga, Ozarka, Poland Spring, and Zephyrhills.
Thermos LLC is a manufacturer of insulated food and beverage containers and other consumer products. The original company was founded in Germany in 1904.
Nongfu Spring Is a Chinese bottled water and soft beverage company headquartered in Xihu District, Hangzhou, Zhejiang province. It is owned and chaired by founder Zhong Shanshan.
Glaceau Smartwater is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998. By 2016, it was one of the top five most sold brands of bottled water in that country with sales worth nearly $830 million in 2017.
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