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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising is also a part of broader PR activities.
In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.
FleishmanHillard Inc. is a public relations and marketing agency founded and based in St. Louis, Missouri. It was acquired by Omnicom Group in 1997, becoming part of the Diversified Agency Services (DAS) division. The company was founded in 1946 by Alfred Fleishman and Robert E. Hillard.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which a company depends. It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics.
Alfred Fleishman was an American businessman renowned for co-founding Fleishman-Hillard alongside his business partner Robert Hillard. Throughout his professional journey, Fleishman became known as a trailblazer in the field of public relations. He was also recognized for his contributions as an author, educator, humanitarian, and advocate for the state of Israel.
Robert E. Hillard was an American businessman, public relations executive, and former journalist who co-founded Fleishman–Hillard with his friend and business partner Alfred Fleishman.
WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.
Burson is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients.
Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.
Frank Public Relations Limited, trading as Frank PR, is a consumer public relations agency based in Farringdon, London, United Kingdom.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
The San Jose Group Co. (SJG) is a privately held marketing and advertising agency based in Chicago. The agency was founded by George L. San Jose in 1981. SJG is a member of the San Jose Network Ltd., which operates 28 offices in 15 countries, serving 32 markets across the U.S. and Latin America. The agency works in conjunction with Synergage, San Jose Consulting (SJC), and SJ Public Relations (SJPR).
VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company.
Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
Mimi Kalinda, originally from the Democratic Republic of the Congo and Rwanda and raised in South Africa, is the Group CEO and co-founder of Africa Communications Media Group, (ACG), a pan African public relations and communications agency based in Johannesburg, South Africa.
Samuel Black was a British public relations manager involved in the founding of the Institute for Public Relations in 1948, and the International Public Relations Association (IPRA) in 1955. He wrote eighteen books on the subject of public relations and organised over 200 exhibitions all over the world showcasing the British industry. This work in exhibitions gained him an MBE in 1969 for Services to Export.
Takashi Inoue is a public relations practitioner, scholar, and theorist. His theories include the "three forces of hyper-globalization", the "Self-Correction Model of Public Relations", and the "Japan model". He was the first to teach public relations courses at a major university in post-war Japan and is the Chairman and CEO of Inoue Public Relations, which he founded in 1970. He is a visiting professor at the Graduate School of Management, Kyoto University and at Kobe Institute of Computing. He was quoted in foreign press reports on the East Japan Earthquake and the 2018 arrest in Japan of Nissan chairman Carlos Ghosn. He has written about modern Japan's lack of PR skills and has described the resulting "Deficiency of Japanese diplomacy", and in 2010 he wrote that corporate Japan's scandals have created "A culture of apologies: Communicating crises in Japan"
Caritas Communications Limited is a public relations firm headquartered in the Nigeria's commercial city of Lagos and Abuja. Its major clients are in the energy, oil and gas sector. The agency has three subsidiaries which include Caritas PR, Caritas Communications and Caritas Digital, controlled by the parent company, First Caritas Investments Limited
Olsen+Partners is a Latvian communication agency established in 2005. The agency specializes in public relations, marketing, and advertising. Over the past decade, the agency has won nine of the most prestigious awards in the field of communication — IPRA Golden World Awards — the highest number among agencies in the Baltic states.
References
- ↑ "IPRA | PR Definition". www.ipra.org. Retrieved 2020-01-28.
- ↑ IPRA Official Website. "IPRA".
- ↑ "Golden World Awards". IPRA.
- ↑ "LLYC ganadora del Grand Prix en los IPRA Golden World Awards 2020 | Actualidad" (in Spanish). 2020-09-07. Retrieved 2021-03-24.
- ↑ "Dentsu Public Relations takes Grand Prix at IPRA Golden World Awards | News releases | Dentsu Public Relations". dentsu-pr.com. Retrieved 2021-03-24.
- ↑ "IPRA 2018: Russia, Japan, Turkey win Multiple PR Awards in Barcelona". Vanguard News. 2018-10-22. Retrieved 2021-03-24.