IPRA Golden World Awards

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The Golden World Awardsfor Excellence in PR is an annual global awards ceremony organised by the International Public Relations Association [1] to recognise public relations achievements around the world . [2] Established in 1990, the Golden World Awards (the "Oscars of PR") has 37 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence. There is also a special Global Contribution Award for an entry meeting one of the UN's 17 Sustainable Development Goals.

Contents

Entry criteria

In Round 1 the jury considers programme summaries. There is an overall limit of 1800 words, and separate limits for each of the 6 Criteria. Entries must be in English. [3]

All entries are submitted online to the IPRA secretariat and must include a short Overview of the programme. Under separate headlines, each entry then addresses five Criteria:

  1. Statement of Problem/Opportunity
  2. Research
  3. Planning
  4. Execution
  5. Outcomes

Finalists from Round 1 are then invited to upload supporting media to assist the judges in the selection of category winners.

Award categories

PR disciplines

  1. Artificial Intelligence for content AICONTENT - For the use of AI in the content of a PR campaign.
  2. Artificial Intelligence for crisis management AICRISIS - For excellence in deploying AI tools to respond to a crisis in real time.
  3. Artificial Intelligence for measurement AIMEASURE - For innovative use of AI data analytics to measure effectiveness.
  4. Climate change and literacy CLIMATE - For a PR campaign on climate change issues or education.
  5. Community relations COMREL - For a PR campaign that helped engage a community in some specific way.
  6. Corporate communications CORPCOM - For excellence in enhancing a company’s reputation through communications.
  7. Corporate responsibility CORPRES - For a PR campaign demonstrating excellence in corporate social responsibility.
  8. Crisis and issues management CRISIS - For excellent communications management during a crisis or similar issue.
  9. Digital and social media creativity DIGITAL - For a purely digital PR campaign showing creativity in its use of social media.
  10. Environmental ENV - For a PR campaign on an environmental or ecological issue.
  11. Environmental, social, and governance ESG - For a campaign using an ESG framework to understand sustainability.
  12. Influencer relations INFLUENCE - For a PR campaign where the result was largely determined by social media influencers.
  13. Integration of traditional and new media INTEG - For the creative integration of traditional and social media in a PR campaign.
  14. Internal communications INTERNAL - For a creative internal communications campaign that engaged personnel.
  15. International campaign INTL - For a coordinated PR campaign in more than one country.
  16. Media relations MEDIA - For a PR campaign which showed impressive media reach.
  17. Podcasts and video POD - For a PR campaign that primarily used podcasts or short video.
  18. PR on a low budget PRLOW - For a creative PR campaign on a low budget.
  19. Public affairs PUBLICAF - For lobbying that influenced or changed public policy.
  20. Reputation and brand management REPUTE - For the creative positioning of a company image or brand.
  21. Sustainability communications SUST - For a PR campaign promoting sustainability.  

PR sectors

  1. Agriculture AGRI - For a PR campaign in the agricultural or farming sector.
  2. Arts and entertainment ARTS - For a PR campaign in arts or entertainment.
  3. Business-to-business B2B - For a business-to-business PR campaign.
  4. Construction CONSTRUCT - For a PR campaign about construction, real estate or architecture.
  5. Consumer product launch CONSUMPRODL - For creative PR activities around the launch of a consumer product.
  6. Consumer product PR CONSUMPRODX - For creative PR activities around an existing consumer product.
  7. Consumer service launch CONSUMSERVL - For creative PR activities around the launch of a consumer service.
  8. Consumer service PR CONSUMSERVX - For creative PR activities around an existing consumer service.
  9. Country, region and city COUNTRY - For a PR campaign to promote a country, a region or a city.
  10. Courage in communication COURAGE - For a PR campaign addressing political upheaval, conflict or natural disaster.
  11. Energy and utilities ENERGY - For a PR campaign in the energy, oil, or utilities sector.
  12. Event management and live communication EVENT - For the planning and delivery of a successful event with a PR dimension.
  13. Fake news FAKE - For a PR campaign countering misinformation or disinformation.
  14. Financial services and investor relations FINANCE - For use of PR for a financial product or service or in investor relations.
  15. Food and beverage FOOD - For a PR campaign to promote a new or existing food or beverage.
  16. Gaming and virtual reality GAME - For a PR campaign that launched a development in the gaming or VR industry.
  17. Healthcare HEALTH - For a PR campaign in the pharmaceutical or healthcare industry.
  18. Industrials INDUSTRY - For a PR campaign in materials, mining, chemicals, steel and other heavy industry.
  19. NGO campaign NGO - For a PR campaign by a charity or non-governmental organisation.
  20. Public sector PUBLICSEC - For creative use of PR by a public sector body.
  21. Publications PUBLT - For a creative PR publication in print or electronic format.
  22. Retail and fashion RETAIL - For a PR campaign in the retail or fashion sector.
  23. Small and medium enterprises SME - For a PR campaign by an SME (as defined by the EU).
  24. Sponsorship SPONSOR - For a PR campaign that promoted awareness of sponsorship of an event or activity.
  25. Sport SPORT - For a PR campaign to promote sport or exercise for itself or to a community.
  26. Technology TECH - For a creative PR campaign in the technology or IT sector.
  27. Transport  TRANSPORT - For a PR campaign in the automotive or other transport sector.
  28. Travel and tourism TRAVEL - For a PR campaign in the travel, hotel or tourism sector.

Grand Prix for Excellence Winners

References

  1. ↑ "IPRA | PR Definition". www.ipra.org. Retrieved 2020-01-28.
  2. ↑ IPRA Official Website. "IPRA".
  3. ↑ "Golden World Awards". IPRA.
  4. ↑ "LLYC ganadora del Grand Prix en los IPRA Golden World Awards 2020 | Actualidad" (in Spanish). 2020-09-07. Retrieved 2021-03-24.
  5. ↑ "Dentsu Public Relations takes Grand Prix at IPRA Golden World Awards | News releases | Dentsu Public Relations". dentsu-pr.com. Archived from the original on 2021-04-22. Retrieved 2021-03-24.
  6. ↑ "IPRA 2018: Russia, Japan, Turkey win Multiple PR Awards in Barcelona". Vanguard News. 2018-10-22. Retrieved 2021-03-24.
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