Related Research Articles
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
M&C Saatchi Group is an international communications company, formed in May 1995 as an advertising agency. With more than 2,400 staff, the group has its headquarters in London, and offices in several other countries.
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics.
Dentsu International is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 66,000 people across 143 countries.
Alfred Fleishman was an American businessman and the co-founder of Fleishman-Hillard with his business partner Robert Hillard. Over the course of his career, Fleishman earned a reputation not only as one of the pioneers of public relations, but also as an author, educator, humanitarian, and champion of the state of Israel.
WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.
Public Communications Inc. (PCI) is a Chicago, Illinois-based communications agency specializing in crisis and issues management counsel, digital and social marketing services, and integrated communications for healthcare, conservation/environment, education, culture and destination marketing, civic and park district, and nonprofit organizations. Other services include senior counsel for brand and reputation management, executive/board strategic planning, media and presentation coaching; fundraising campaign communications; product launch and lifecycle promotions; awareness campaigns and events; websites, online platforms and collateral. PCI is a founding partner of Worldcom PR Group.
Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.
Frank Public Relations Limited, trading as Frank PR, is a consumer public relations agency based in Farringdon, London, United Kingdom.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
The San Jose Group (SJG) is a privately held multicultural marketing and advertising agency based in Chicago. SJG is a member of the San Jose Network which operates 33 offices in 18 countries, serving 36 markets across the US and Latin America. The agency also operates SJ Public Relations (SJPR) and San Jose Consulting (SJC).
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
Samuel Black was a British public relations manager involved in the founding of the Institute for Public Relations in 1948, and the International Public Relations Association (IPRA) in 1955. He wrote eighteen books on the subject of public relations and organised over 200 exhibitions all over the world showcasing the British industry. This work in exhibitions gained him an MBE in 1969 for Services to Export.
Takashi Inoue is a public relations practitioner, scholar, and theorist. His theories include the "three forces of hyper-globalization", the "Self-Correction Model of Public Relations", and the "Japan model". He was the first to teach public relations courses at a major university in post-war Japan and is the Chairman and CEO of Inoue Public Relations, which he founded in 1970. He is a Visiting Professor at the Graduate School of Management, Kyoto University and at Kobe Institute of Computing. He was quoted in foreign press reports on the East Japan Earthquake and the 2018 arrest in Japan of Nissan chairman Carlos Ghosn. He has written about modern Japan's lack of PR skills and has described the resulting "Deficiency of Japanese diplomacy", and in 2010 he wrote that corporate Japan's scandals have created "A culture of apologies: Communicating crises in Japan"
Caritas Communications Limited is a public relations firm headquartered in the Nigeria's commercial city of Lagos and Abuja. Its major clients are in the energy, oil and gas sector. The agency has three subsidiaries which include Caritas PR, Caritas Communications and Caritas Digital, controlled by the parent company, First Caritas Investments Limited
References
- ↑ "IPRA | PR Definition". www.ipra.org. Retrieved 2020-01-28.
- ↑ IPRA Official Website. "IPRA".
- ↑ "Golden World Awards". IPRA.
- ↑ "LLYC ganadora del Grand Prix en los IPRA Golden World Awards 2020 | Actualidad" (in Spanish). 2020-09-07. Retrieved 2021-03-24.
- ↑ "Dentsu Public Relations takes Grand Prix at IPRA Golden World Awards | News releases | Dentsu Public Relations". dentsu-pr.com. Retrieved 2021-03-24.
- ↑ "IPRA 2018: Russia, Japan, Turkey win Multiple PR Awards in Barcelona". Vanguard News. 2018-10-22. Retrieved 2021-03-24.