Iconoclast: A Neuroscientist Reveals How to Think Differently

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Iconoclast: a Neuroscientist Reveals How to Think Differently
Iconoclast bookcover.jpg
Author Gregory Berns
Country United States
Language English
Subject Neuropsychology
Genre Non-fiction
Publisher Harvard Business Press
Publication date
September 2, 2008
Media type Print (Hardcover, Paperback), e-book
Pages 250 pp
ISBN 978-1-4221-1501-5

Iconoclast: a Neuroscientist Reveals How to Think Differently is a neuropsychology book written by Gregory Berns and first published in 2008 by Harvard Business Press. [1] The text describes how iconoclasts leverage perception, imagination, fear, and social intelligence to achieve success.

Neuropsychology is the study and characterization of the behavioral modifications that follow a neurological trauma or condition. It is both an experimental and clinical field of psychology that aims to understand how behavior and cognition are influenced by brain functioning and is concerned with the diagnosis and treatment of behavioral and cognitive effects of neurological disorders. Whereas classical neurology focuses on the pathology of the nervous system and classical psychology is largely divorced from it, neuropsychology seeks to discover how the brain correlates with the mind through the study of neurological patients. It thus shares concepts and concerns with neuropsychiatry and with behavioral neurology in general. The term neuropsychology has been applied to lesion studies in humans and animals. It has also been applied in efforts to record electrical activity from individual cells in higher primates.

Gregory S. Berns is an American neuroeconomist, neuroscientist, professor of psychiatry, psychologist and writer. He lives with his family in Atlanta, Georgia, USA.

Perception organization, identification, and interpretation of sensory information in order to represent and understand the environment

Perception is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information, or the environment.

Contents

Major Sections

The book has eight major sections. The people referenced in each section are listed below.

Introduction: Doing What Can't Be Done

Through the Eye of an Iconoclast

From Perception to Imagination

Fear: The Inhibitor of Action

How Fear Distorts Perception

Why the Fear of Failure Makes People Risk Averse

Brain Circuits for Social Networking

Private Spaceflight: A Case Study of Iconoclasts Working Together

When Iconoclast Becomes Icon

Appendix: The Iconoclast's Pharmacopeia

Reviews [2]

"Iconoclast is an eye-opener that will both inform and inspire you. Though most of us want to be innovative thinkers, we just don't understand the barriers in the way of our success. In this book, Gregory Berns deftly blends intriguing case studies with exciting neuroscientific findings to show how and why iconoclasts overcome these barriers and thrive."

—Michael J. Mauboussin, chief investment strategist at Legg Mason Capital Management and author of More Than You Know: Finding Financial Wisdom in Unconventional Places

"Iconoclast introduces you to people in every field who make success look easy. These people can reconcile the brain's quest for certainty with life's inherent uncertainty by seeing different facets of life. They ask questions that do not occur to the population that simply accepts consensus answers. You'll be inspired to emulate these iconoclasts in your own life."

—Dean LeBaron, Chairman, virtualquest

"In Iconoclast, Gregory Berns tells the stories of monumental events in art, medicine, technology, and more. Through the eyes of a neuroscientist, he helps us understand the underlying processes that either hinder or encourage creativity and an iconoclastic perspective. In today's world we cannot afford to be ignorant of either these processes or our history."

—Dun Ariely, Author, Predictably Irrational

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References

  1. Berns, Gregory (2008). Iconoclast. United States: Harvard Business Press. ISBN   9781422115015.
  2. "Recommended Readings of the Week" . Retrieved 10 December 2013.