Human communication, or anthroposemiotics, is a field of study dedicated to understanding how humans communicate. Humans' ability to communicate with one another would not be possible without an understanding of what we are referencing or thinking about. Because humans are unable to fully understand one another's perspective, there needs to be a creation of commonality through a shared mindset or viewpoint. The field of communication is very diverse, as there are multiple layers of what communication is and how we use its different features as human beings.
Cross-cultural communication is a field of study investigating how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study.
Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. It was first conceptualized by Erving Goffman in 1959 in The Presentation of Self in Everyday Life, and then was expanded upon in 1967.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense, it seeks to understand how people from different countries and cultures act, communicate, and perceive the world around them. Intercultural communication focuses on the recognition and respect of those with cultural differences. The goal is mutual adaptation between two or more distinct cultures which leads to biculturalism/multiculturalism rather than complete assimilation. It promotes the development of cultural sensitivity and allows for empathic understanding across different cultures.
Face is a class of behaviors and customs, associated with the morality, honor, and authority of an individual, and its image in social groups.
The uncertainty reduction theory, also known as initial interaction theory, developed in 1975 by Charles Berger and Richard Calabrese, is a communication theory from the post-positivist tradition. It is one of the few communication theories that specifically looks into the initial interaction between people prior to the actual communication process. Uncertainty reduction theory originators main goal when constructing it was to explain how communication is used to reduce uncertainty between strangers during a first interaction. Uncertainty reduction theory claims that everyone activates two processes in order to reduce uncertainty. The first being a proactive process, which focuses on what someone might do. The second being a retroactive process, which focuses on how people understand what another does or says. This theory's main claim is that people must receive information about another party in order to reduce their uncertainty and, that people want to do so. While uncertainty reduction theory claims that communication will lead to reduced uncertainty, it is important to note that this is not always the case. Dr. Dale E. Brashers of the University of Illinois argues that in some scenarios, more communication may lead to greater uncertainty.
Politeness theory, proposed by Penelope Brown and Stephen Levinson, centers on the notion of politeness, construed as efforts to redress the affronts to a person's self-esteems or face in social interactions. Notable concepts include positive and negative face, the face threatening act (FTA), strategies surrounding FTAs and factors influencing the choices of strategies.
The social penetration theory (SPT) proposes that as relationships develop, interpersonal communication moves from relatively shallow, non-intimate levels to deeper, more intimate ones. The theory was formulated by psychologists Irwin Altman of the University of Utah and Dalmas Taylor of the University of Delaware in 1973 to understand relationship development between individuals. Altman and Taylor noted that relationships "involve different levels of intimacy of exchange or degree of social penetration". SPT is known as an objective theory as opposed to an interpretive theory, meaning it is based on data drawn from actual experiments and not simply from conclusions based on individuals' specific experiences.
Communication accommodation theory (CAT) is a theory of communication developed by Howard Giles. This theory concerns "(1) the behavioral changes that people make to attune their communication to their partner, (2) the extent to which people perceive their partner as appropriately attuning to them." The basis of the theory lies in the idea that people adjust their style of speech to one another. Doing this helps the message sender gain approval from the receiver, increases efficiency in communication between both parties, and helps the sender maintain a positive social identity. This theory is concerned with the links between language, context, and identity. It focuses on both the intergroup and interpersonal factors that lead to accommodation, as well as the ways that power, macro- and micro-context concerns affect communication behaviors; emphasizing the important duplexity of both factors in predicting and understanding intergroup interactions. Accommodation is usually considered to be between the message sender and the message receiver, but the communicator also often accommodates to a larger audience – either a group of people that are watching the interaction or society in general. Communication accommodation theory (CAT) predicts and explains why communicants make adjustments to increase, decrease, or maintain social distance.
The hyperpersonal model is a model of interpersonal communication that suggests computer-mediated communication (CMC) can become hyperpersonal because it "exceeds [face-to-face] interaction", thus affording message senders a host of communicative advantages over traditional face-to-face (FtF) interaction. The hyperpersonal model demonstrates how individuals communicate uniquely, while representing themselves to others, how others interpret them, and how the interactions create a reciprocal spiral of FtF communication. Compared to ordinary FtF situations, a hyperpersonal message sender has a greater ability to strategically develop and edit self-presentation, enabling a selective and optimized presentation of one's self to others.
Anxiety/uncertainty management (AUM) theory is known as the high levels of anxiety one may experience as they come in contact with those of another culture. This concept was first introduced by William B. Gudykunst to further define how humans effectively communicate based on their anxiety and uncertainty in social situations. Gudykunst believed that in order for successful intercultural communication a reduction in anxiety/uncertainty must occur. This is assuming that the individuals within the intercultural encounter are strangers. AUM is a theory based on the uncertainty reduction theory (URT) which was introduced by Berger and Calabrese in 1974. URT provides much of the initial framework for AUM, and much like other theories in the communication field AUM is a constantly developing theory, based on the observations of human behaviour in social situations.
Cultural schema theory is a cognitive theory that explains how people organize and process information about events and objects in their cultural environment. According to the theory, individuals rely on schemas, or mental frameworks, to understand and make sense of the world around them. These schemas are shaped by culture, and they help people to quickly and efficiently process information that is consistent with their cultural background. Cultural schemas can include knowledge about social roles, customs, and beliefs, as well as expectations about how people will behave in certain situations. The theory posits that cultural schemas are formed through repeated interactions and experiences within a particular cultural group, and that they guide behavior in familiar social situations. Cultural schemas are distinct from other schemas in that they are shared among members of a particular cultural group, as opposed to being unique to individuals.
Face negotiation theory is a theory conceived by Stella Ting-Toomey in 1985, to understand how people from different cultures manage rapport and disagreements. The theory posited "face", or self-image when communicating with others, as a universal phenomenon that pervades across cultures. In conflicts, one's face is threatened; and thus the person tends to save or restore his or her face. This set of communicative behaviors, according to the theory, is called "facework". Since people frame the situated meaning of "face" and enact "facework" differently from one culture to the next, the theory poses a cross-cultural framework to examine facework negotiation. It is important to note that the definition of face varies depending on the people and their culture and the same can be said for the proficiency of facework. According to Ting-Toomey's theory, most cultural differences can be divided by Eastern and Western cultures, and her theory accounts for these differences.
Conversational Constraints Theory, developed in Min-Sun Kim, attempts to explain how and why certain conversational strategies differ across various cultures and the effects of these differences. It is embedded in the Social Science communication approach which is based upon how culture influences communication. There are five universal conversational constraints: 1) clarity, 2) minimizing imposition, 3) consideration for the other's feelings, 4) risking negative evaluation by the receiver, and 5) effectiveness. These five constraints pivot on the notion of if a culture is more social relational, or task oriented.
The Effective Group Decision-Making Theory is one of several theories of intercultural communication.
Intercultural communicative competence in computer-supported collaborative learning is a form of computer-supported collaborative learning (CSCL), applied to intercultural communicative competence (ICC).
Co-cultural communication theory was built upon the frameworks of muted group theory and standpoint theory. The cornerstone of co-cultural communication theory is muted group theory as proposed in the mid 1970s by Shirley and Edwin Ardener. The Ardeners were cultural anthropologists who made the observation that most other cultural anthropologists practicing ethnography in the field were talking only to the leaders of the cultures, who were by and large adult males. The researchers would then use this data to represent the culture as a whole, leaving out the perspectives of women, children and other groups made voiceless by the cultural hierarchy. The Ardeners maintained that groups which function at the top of the society hierarchy determine to a great extent the dominant communication system of the entire society. Ardener's 1975 muted group theory also posited that dominant group members formulate a "communication system that support their perception of the world and conceptualized it as the appropriate language for the rest of society".
Cultural contracts refer to the degree that cultural values are exchanged between groups. They are the agreements made between two groups of people regarding how they will modify their identities in unison. Cultural contract theory investigates how identities shift and are negotiated through cross-cultural interaction. It extends identity negotiation theory and uncertainty reduction theory by focusing defining the negotiation experience from the perspective of minority groups when dealing with cultural norms set by the majority groups. Relationally coordinating with others is the main objective of a cultural contract. The three fundamental premises of the cultural contracts theory are that identities are contractual, continually transferred, and requirement for validation.
Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. Communication includes utilizing communication skills within one's surroundings, including physical and psychological spaces. It is essential to see the visual/nonverbal and verbal cues regarding the physical spaces. In the psychological spaces, self-awareness and awareness of the emotions, cultures, and things that are not seen are also significant when communicating.
Communication privacy management (CPM), originally known as communication boundary management, is a systematic research theory developed by Sandra Petronio in 1991. CPM theory aims to develop an evidence-based understanding of the way people make decisions about revealing and concealing private information. It suggests that individuals maintain and coordinate privacy boundaries with various communication partners depending on the perceived benefits and costs of information disclosure. Petronio believes disclosing private information will strengthen one's connections with others, and that we can better understand the rules for disclosure in relationships through negotiating privacy boundaries.
