Corporate social responsibility (CSR) or corporate social impact is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in, with, or supporting professional service volunteering through pro bono programs, community development, administering monetary grants to non-profit organizations for the public benefit, or to conduct ethically oriented business and investment practices. While once it was possible to describe CSR as an internal organizational policy or a corporate ethic strategy similar to what is now known today as Environmental, Social, Governance (ESG); that time has passed as various companies have pledged to go beyond that or have been mandated or incentivized by governments to have a better impact on the surrounding community. In addition national and international standards, laws, and business models have been developed to facilitate and incentivize this phenomenon. Various organizations have used their authority to push it beyond individual or even industry-wide initiatives. In contrast, it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels. Moreover, scholars and firms are using the term "creating shared value", an extension of corporate social responsibility, to explain ways of doing business in a socially responsible way while making profits.
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film. It was originally manufactured and sold by Sawyer's.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
The Kodak Gallery was Kodak's consumer online digital photography web site. It featured online photo storage, sharing, viewing on a mobile phone, getting Kodak prints of digital pictures, and creating personalized photo gifts. The service was originally launched in 1999 as Ofoto, and was acquired by Kodak in 2001, renamed Kodak EasyShare Gallery in 2005, and shortly thereafter shortened to Kodak Gallery. At its peak in 2008, it served over 60 million users and billions of images. Subsequent to the bankruptcy of the parent Kodak, Shutterfly placed a stalking horse bid on Kodak Gallery on March 1, 2012, for $23.8 million. Kodak Gallery was shut down on July 2, 2012. Photos were transferred to Shutterfly.
Phanfare was an online subscription-based photo sharing and video sharing service. It was introduced in November 2004 by Phanfare, Inc, a company founded by Andrew Erlichson and Mark Heinrich.
Shutterfly, LLC. is an American photography, photography products, and image sharing company, headquartered in Redwood City, California. The company is mainly known for custom photo printing services, including books featuring user-provided images, framed pictures, and other objects with custom image prints, including blankets or mobile phone cases.
Mabuchi Motor Company is a Japanese manufacturing company based in Matsudo, Chiba Prefecture, Japan. It is the world's largest manufacturer by volume of small electric motors, producing over 1.4 billion motors annually. The company employs 24,286 people in its production division, 755 in its administrative division, 583 in its R&D division, and 219 in its sales division.
First Act was a manufacturer of musical instruments and musical learning toys, that produced guitars, bass guitars, guitar and bass accessories, drum sets, percussion instruments, and amplifiers. Mark Izen founded the company in 1995; its online presence first appeared early in 2000.
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Personal wedding websites are websites that engaged couples use to aid in planning and communication for their wedding. The websites are used to communicate with guests of their wedding and inform them of location, date, time, and a gift registry. Each wedding website is different, and a couple has to pick what is best for them. The websites can be free but may sometimes cost a fee. However, most couples find that the website fee is less costly than hiring a wedding planner, as wedding planners can cost as much as 15% of the total wedding cost. Criticism of wedding websites include that invitations from websites are too informal for the occasion.
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Parks, Experiences and Products segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).
Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans-Price.
Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers, as well as use images from participating companies. Zazzle has partnered with many brands to amass a collection of digital images from companies like Disney, Warner Brothers and NCAA sports teams. Zazzle claims to have over 300 million unique products listed on the site.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Consumer Cellular is an American postpaid mobile virtual network operator founded by John Marick and Greg Pryor in October 1995. The company offers cellphones, no-contract cellphone plans, and accessories with a focus on users age 50-plus. Including its corporate headquarters in Portland, Oregon, Consumer Cellular is completely U.S. based, employing more than 2,400 people at three additional locations in Phoenix, Arizona, and a support center in Redmond, Oregon.
Tru-Vue, a subsidiary of Rock Island Bridge and Iron Works, was a manufacturer of stereoscopic filmstrips and corresponding stereoscope viewers, based in Rock Island, Illinois, from 1932–1951 and in Beaverton, Oregon, from 1951 until the late 1960s. The film strips, or film cards, were fed through a slide viewer similar to a View-Master, which was art deco or streamlined in style. The viewers were made of bakelite and available in multiple colors. When held up to light the images appeared in 3D. The films were based on attractive scenery, children's stories, travel, night life, and current events. The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, near where Sawyer's had built a new plant, and for a few years was a subsidiary company of Sawyer's. Eventually, it became only a brand name. Both View-Master and Tru-Vue products were manufactured into the 1960s by Sawyer's.
Golfsmith International Holdings Inc. was an American golf specialty retailer based in Austin, Texas. Each store, along with golfsmith.com, housed a wide selection of golf clubs, shoes, apparel, gadgets and gear from all the major brands as well as proprietary offerings. They also offered custom club fitting, lessons and services for golfers.
Sawyer's, Inc. was an American manufacturer and retailer of slide projectors, scenic slides, View-Master reels and viewers, postcards, and related products, based in Portland, Oregon. Founded in 1914 as a photo-finishing company, Sawyer's began producing and selling View-Masters in 1939, and that soon became its primary product. It later diversified into other photographic products, mostly related to film transparencies, and established manufacturing plants in Europe, Japan and India. By the early 1960s, Sawyer's was the nation's second-largest manufacturer of slide projectors, and by 1965 slide projectors had surpassed View-Master reels and equipment as a percentage of the company's annual sales. In 1951, the company moved from Portland proper to the unincorporated Progress area in Portland's southwestern suburbs. In 1966, Sawyer's was acquired by New York-based General Aniline & Film (GAF), and its product lines and facilities were taken over by GAF. It was a subsidiary company of GAF until 1968, when it became simply a division of that company, renamed the GAF Consumer Photo Division. For several years thereafter, GAF used "Sawyer's" as a brand name for its slide projectors.
Mixbook is a photo story platform based in Redwood City, California. Mixbook's service allows customers to design customized photo books, cards, calendars, canvas prints and photo prints through its online interface. Mixbook derives its revenues by printing customized photo products and shipping it to customers.
