Imagry

Last updated
Imagry
IndustryAutonomous driving
Founded2015
Founders Adham Ghazali and Majed Jubeh
Website https://imagry.co/

Imagry is an autonomous driving (AD) software provider that has created a mapless driving system. It uses bio-inspired technology that combines real-time vision-based perception and imitation-learning artificial intelligence (AI) for a driving decision-making network that can be installed on passenger cars as well as autonomous buses. [1] [2] [3]

Contents

History

Imagry was founded in 2015 by Adham Ghazali and Majed Jubeh [4] and has been specializing in the automotive sector since 2018. [5] At the beginning of 2019, Imagry released its first version of its mapless autonomous driving software. [6] Company's first funding was obtained in May 2016. To date the company has raised funding of $60M in total.

In 2023, Imagry won a tender to provide the first autonomous bus in Israel, deployed at the largest medical center in the Middle East (Sheba Tel HaShomer City of Health), followed by a second tender win for the first autonomous bus on a public road in Israel. [7]

The company also partnered with Continental to integrate part of Imagry's technology in the Continental Autonomous Parking solution. [8] [9] In 2023, the company received the Software Sensor Award from ICA (Innovation Connectivity Autonomous). [10]

In 2023, Imagry received Frost & Sullivan's the 2023 Enabling Technology Leadership Award - identified as best in class in the European autonomous driving solutions industry. [2]

Operations

Imagry specializes in providing mapless driving technologies tailored to enable Level 3-4 autonomous vehicles. The company's platform is designed to operate independently of hardware specifications, utilizing high-resolution visible spectrum (VIS) cameras. Imagry's software operates in real-time and relies on a vision-based perception network, eliminating the need for high-definition (HD) maps. [11] [12]

Imagry operates with headquarters in San Jose, California and an additional development center in Haifa, Israel. Since 2019, it has been operating a fleet of vehicles equipped with its autonomous driving software on public roads in the U.S., Germany, Japan, and Israel. [13]

Eran Ofir serves as the CEO of Imagry. [14]

Technology

Imagry collects and processes peripheral information from several cameras installed on the vehicle. This data is sent to a computer in the vehicle whose purpose is to perform, in real-time, the actions that will allow the vehicle to drive autonomously. This technology relies on cost-effective sensors, negating the necessity for a persistent satellite connection or extensive investments in digital HD mapping of roads and cities. [12] [11]

The Imagry solution uses strong machine learning, AI, spatial DCNN (Deep Convolutional Neural Networks), and learning-based IP to plan the motion of the vehicle. [3]

Partnerships

In November 2025, Imagry and Carguru entered into a strategic partnership, integrating Imagry's AI-based autonomous driving technology into passenger vehicles to create roboshuttles in San Jose, USA and Riga, Latvia. The final implementation stage of this partnership is scheduled for 2027 and will support bookable paid rides on the Carguru roboshuttle through a dedicated app. [15]

References

  1. Munoz, Derick (2023-06-05). "Imagry Challenges Autonomous Vehicle Industry with Mapless Approach". EVMagz. Retrieved 2024-01-15.
  2. 1 2 "IMAGRY RECEIVES THE 2023 Enabling Technology Leadership Award" (PDF). frost.com. Retrieved 2024-01-15.
  3. 1 2 "Mapless Autonomous Driving: An In-Depth Discussion With Dr. Ilan Shaviv, CTO of Imagry". AutoVision News. 2023-05-02. Retrieved 2024-01-15.
  4. founders
  5. "Going Mapless - The Israeli Company Testing Autonomous Buses on Public Roads - Imagry CEO, Eran Ofir". The NewsMarket. Retrieved 2024-01-15.
  6. Callie (2019-08-05). "Adham Ghazali, CEO and Co-Founder - Imagry". Innovations of the World. Retrieved 2024-01-15.
  7. "Imagry, a mapless autonomous driving solution is possible". Sustainable Bus. 2023-10-17. Retrieved 2024-01-15.
  8. Lynn, Ariana. "Continental to Integrate Imagry into Autonomous Driving Platform". www.thefastmode.com. Retrieved 2024-01-15.
  9. Kuhn, Thomas (2023-05-23). "Neue Software von Continental: Autonom fahren ohne Karten". www.wiwo.de (in German). Retrieved 2024-01-15.
  10. "Imagry Receives Award at ICA Summit in Frankfurt". Imagry - Mapless Autonomous Driving Software Company. 2023-05-15. Retrieved 2024-01-15.
  11. 1 2 "Imagry Camera-Only Mapless Automated Driving System". www.designnews.com. Retrieved 2024-01-15.
  12. 1 2 Stroh, Iris. "Imagry/Continental: Mapless Autonomous Driving für das autonome Fahren". Elektroniknet (in German). Retrieved 2024-01-15.
  13. Jeffay, John (2022-11-22). "Hands-Free: Driverless Software That Thinks Like A Human". NoCamels. Retrieved 2024-01-15.
  14. "Imagry: A mapless driving system from bio-inspired technology". ctech. 2022-09-16. Retrieved 2024-01-15.
  15. imagry_editor (2025-11-12). "Roboshuttles Launch in Europe with Carguru | Imagry News". Imagry - AI Mapless Autonomous Driving Software Company. Retrieved 2025-12-09.{{cite web}}: |last= has generic name (help)