Details
The ad was part of a campaign developed by advertising agency Wieden+Kennedy London. Creative directors and contributors included Kim Papworth, Sean Thompson, Chris Groom, Tony Davidson, and agency producer Julia Methold. Director Ivan Zacharias and producer Nick Landon are from the film production company Stink where the ad is hosted. Director of photography was Jan Velicky. Editor was Filip Malasek, from Czech film editing company Robota.
The original commercial was altered slightly for the England national football team's 2006 FIFA World Cup campaign. Flags displaying the St George's Cross were added to most scenes in the advert, such as on the back of the motorcycles and on the caravan shown at the beginning. In addition, the hot air balloon appearing at the end had a large George Cross on it, replacing the "Honda" text. The original advert, together with the England remake cost £4.5 million to produce.
A making-of and karaoke version of the video were also made. This commercial was never released in the United States. The original version closed with a message addressed specifically to England, whilst the Australian version closes with a voice-over by Garrison Keillor saying "I couldn't have put it better myself" (This is now the standard version used in the United Kingdom).
The music is Andy Williams singing "Impossible Dream (The Quest)" from the album 16 Most Requested Songs. The song is from the Don Quixote musical Man of La Mancha . Songwriter Joe Darion won the 1965/66 Tony award for best Broadway lyrics. The last verses of the song are omitted to fit in two minutes.
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Wieden+Kennedy is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
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