International Journal of Bank Marketing

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<span class="mw-page-title-main">Marketing</span> Study and process of exploring, creating, and delivering value to customers

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

A price war is a form of market competition in which companies within an industry engage in aggressive pricing strategies, “characterized by the repeated cutting of prices below those of competitors”. This leads to a vicious cycle, where each competitor attempts to match or undercut the price of the other. Competitors are driven to follow the initial price-cut due to the downward pricing pressure, referred to as “price-cutting momentum”.

<span class="mw-page-title-main">Small business</span> Business with fewer employees or revenue

Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being able to apply for government support and qualify for preferential tax policy. The qualifications vary depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, annual gross, net revenue, net profits, the number of employees is one of the most widely used measures.

<span class="mw-page-title-main">Online shopping</span> Form of electronic commerce

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

<span class="mw-page-title-main">Bank of Bahrain and Kuwait</span> Government bank

The Bank of Bahrain and Kuwait (BBK) was established on 16 March 1971 in both the Kingdom of Bahrain and the State of Kuwait. Its shareholders consist of the general public, the government of Bahrain, banks and investment companies in Kuwait. BBK engages in the provision of various services and banking products throughout its branches in Bahrain, Kuwait and India as well as its representative office in Dubai, United Arab Emirates.

Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content. This way, the firm will not run out of ideas regarding the design to be created and at the same time, it will further strengthen the business relationship between the firm and its customers. Another meaning is the creation of value by ordinary people, whether for a company or not.

<span class="mw-page-title-main">Digital marketing</span> Marketing of products or services using digital technologies or digital tools

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

The Brazilian Journal of Medical and Biological Research is a peer-reviewed open-access scientific journal in the fields of biology and medicine, edited and published monthly by the Associação Brasileira de Divulgação Científica (ABDC), a federation of Brazilian scientific societies comprising:

<span class="mw-page-title-main">University of Sydney Business School</span>

The University of Sydney Business School is the business school and a constituent body of the University of Sydney. It was established in January 2011 and formed from the School of Business within the previous Faculty of Economics and Business. The former combined faculty itself descended from the original Faculty of Economics founded in 1920, which was the first faculty of its kind in Australia.

Patrick Farrell is an Irish businessman and a former chief executive of the Irish Banking Federation.

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<i>Global Business Review</i> Academic journal

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Arch G. Woodside is an American marketing author, consultant, and professor; member and Fellow of American Psychological Association, Royal Society of Canada, Association of Psychological Sciences, International Academy for the Study of Tourism, Society for Marketing Advances, and the Global Innovation and Knowledge Academy (GIKA). He is the Editor-in-Chief of Advances in Culture, Tourism, and Hospitality Research book series and the Advances in Business Marketing and Purchasing annual book series and a former Editor-in-Chief of the Journal of Business Research.

Foreign Trade Review(FTR), a peer-reviewed quarterly journal of IIFT, has more than five and half decades of existence in the academic research fraternity. Since its inception in 1966, the Journal publishes articles having high academic rigour on theoretical or empirical issues on cross-border issues. Foreign Trade Review follows a double-blind peer review policy. Rather than replication exercises, submissions are sought for new ways of estimating existing theoretical models and development of new theoretical models along with their empirical estimation. Over the period, the journal has developed a wider reach.Articles published in FTR covers disciplines such as international trade, WTO issues, international finance, regional trade blocs, global financial crisis, trade facilitation, role of IT in international business, sectoral analysis, etc. The target audience of FTR includes academicians, university professors, researchers, policy makers, policy analysts, trade and industry professionals, various university libraries, management institutes, multilateral bodies like WTO, UNCTAD, World Bank etc. This journal is a member of the Committee on Publication Ethics (COPE).

The Journal of Database Management is a top-tier quarterly peer-reviewed academic journal. It was established in 1990 and is published by IGI Global. The editor-in-chief is Professor Keng SIAU. The scope of the journal is fairly broad and interested researchers can check the journal website for the topics of interest.

The Journal of Sustainable Tourism is a monthly peer-reviewed academic journal, publishing theoretical, conceptual and empirical research about sustainable tourism. The research published in this journal targets advancing knowledge and critical understanding of the relationship between tourism and sustainable development.

Transportation Research Part E: Logistics and Transportation Review is a bimonthly peer-reviewed academic journal which publishes information and articles about logistics and transportation research. It was established in 1997 and is published by Elsevier. The editors-in-chief are Tsan-Ming Choi and Qiang Meng. It is ranked as a top journal in the Australian ABDC business school journal list (A*) and FMS Journal Rating Guide 2020. According to the Journal Citation Reports, the journal has a 2021 impact factor of 10.047.

Justin Paul is a professor of business administration at the University of Puerto Rico with a 3 year Visiting Professor assignment with Henley Business School, University of Reading, UK and editor-in chief of the International Journal of Consumer Studies. Previously, Paul served as a faculty member with Rollins College, the University of Washington and Nagoya University of Commerce and Business, Japan.

References

  1. "Electronic Journals Library | International Journal of Bank Marketing".
  2. "https://abdc.edu.au/wp-content/uploads/2020/03/abdc-2019-journal-quality-list-review-report-6-december-2019_2.pdf".{{cite web}}: External link in |title= (help)