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Interpersonal influence [1] is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms. The other two types are influence are informational influence and normative influence.
The effects of interpersonal influence were well documented through Schachter's 1951, [2] experiments involving three confederates in an all-male discussion group. One confederate was the deviant, who was assigned to always disagree with the majority; the next was the slider, who disagreed initially but was told to eventually conform; and the last was the mode, whose task was to consistently agree with the majority. Schachter was interested specifically in how the group would pressure the deviant to conform. He found that communication with the deviant increased steadily over the course of the discussion, but in more cohesive groups, the deviant became rejected.
There is also a difference between inclusive and exclusive reactions toward the dissenter and therefore different consequence. In an inclusive reaction, the majority and minority argue their opinions, but the minority is still considered to be part of the group. In contrast, in an exclusive reaction, communication diminishes, hostility increases, and the minority becomes rejected entirely. Studies have shown that the affective distress cause by such ostracism and rejection linger long after the event has occurred, and even if the rejected individual is later accepted back into the group. [3]
Interpersonal rejection is a consequence of interpersonal influence. For example, the deviant in this study was rated the lowest by fellow group members on likability and was assigned more menial tasks. Additionally, the slider was less well liked than the mode, despite listening to reason and shifting opinions. This shows that any amount of disagreement with a majority can lower one's chances of acceptance. Those with low self-esteem have been found to respond worse to rejection, likely due to self-blame attributions. [4]
Black-sheep effect is another consequence of interpersonal influence, and occurs when group members who perform an offensive behavior are judged more harshly by their ingroup than an outgroup member who does the same.
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions.
Group dynamics is a system of behaviors and psychological processes occurring within a social group, or between social groups. The study of group dynamics can be useful in understanding decision-making behaviour, tracking the spread of diseases in society, creating effective therapy techniques, and following the emergence and popularity of new ideas and technologies. These applications of the field are studied in psychology, sociology, anthropology, political science, epidemiology, education, social work, leadership studies, business and managerial studies, as well as communication studies.
In social psychology, an interpersonal relation describes a social association, connection, or affiliation between two or more persons. It overlaps significantly with the concept of social relations, which are the fundamental unit of analysis within the social sciences. Relations vary in degrees of intimacy, self-disclosure, duration, reciprocity, and power distribution. The main themes or trends of the interpersonal relations are: family, kinship, friendship, love, marriage, business, employment, clubs, neighborhoods, ethical values, support and solidarity. Interpersonal relations may be regulated by law, custom, or mutual agreement, and form the basis of social groups and societies. They appear when people communicate or act with each other within specific social contexts, and they thrive on equitable and reciprocal compromises.
In sociology, a peer group is both a social group and a primary group of people who have similar interests (homophily), age, background, or social status. The members of this group are likely to influence the person's beliefs and behaviour.
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.
Communication in small groups consists of three or more people who share a common goal and communicate collectively to achieve it. During small group communication, interdependent participants analyze data, evaluate the nature of the problem(s), decide and provide a possible solution or procedure. Additionally, small group communication provides strong feedback, unique contributions to the group as well as a critical thinking analysis and self-disclosure from each member. Small groups communicate through an interpersonal exchange process of information, feelings and active listening in both two types of small groups: primary groups and secondary groups.
Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
Relational aggression, alternative aggression, or relational bullying is a type of aggression in which harm is caused by damaging someone's relationships or social status.
Social rejection occurs when an individual is deliberately excluded from a social relationship or social interaction. The topic includes interpersonal rejection, romantic rejection and familial estrangement. A person can be rejected or shunned by individuals or an entire group of people. Furthermore, rejection can be either active, by bullying, teasing, or ridiculing, or passive, by ignoring a person, or giving the "silent treatment". The experience of being rejected is subjective for the recipient, and it can be perceived when it is not actually present. The word "ostracism" is also commonly used to denote a process of social exclusion.
Stanley Schachter was an American social psychologist, who is perhaps best known for his development of the two factor theory of emotion in 1962 along with Jerome E. Singer. In his theory he states that emotions have two ingredients: physiological arousal and a cognitive label. A person's experience of an emotion stems from the mental awareness of the body's physical arousal and the explanation one attaches to this arousal. Schachter also studied and published many works on the subjects of obesity, group dynamics, birth order and smoking. A Review of General Psychology survey, published in 2002, ranked Schachter as the seventh most cited psychologist of the 20th century.
Sociometer theory is a theory of self-esteem from an evolutionary psychological perspective which proposes that self-esteem is a gauge of interpersonal relationships.
Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association.
Belongingness is the human emotional need to be an accepted member of a group. Whether it is family, friends, co-workers, a religion, or something else, some people tend to have an 'inherent' desire to belong and be an important part of something greater than themselves. This implies a relationship that is greater than simple acquaintance or familiarity.
Ingratiating is a psychological technique in which an individual attempts to influence another person by becoming more likeable to their target. This term was coined by social psychologist Edward E. Jones, who further defined ingratiating as "a class of strategic behaviors illicitly designed to influence a particular other person concerning the attractiveness of one's personal qualities." Ingratiation research has identified some specific tactics of employing ingratiation:
Behavioral theories of depression explain the etiology of depression based on the behavioural sciences, and they form the basis for behavioral therapies for depression.
Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. Norms are implicit, specific rules, shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires - because it is often easier to follow the path others have made already, rather than forging a new one. Thus, conformity is sometimes a product of group communication. This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences, or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone.
Dr. Jennifer Crocker is a professor and Ohio Eminent Scholar in Social Psychology at Ohio State University. She is also a former president of the Society for Personality and Social Psychology. Her publications are on the subject of self-esteem and the contingencies and interpersonal goals that individuals have that are a clear reflection of their level of self-esteem.
Conversion theory is Serge Moscovici's conceptual analysis of the cognitive and interpersonal processes that mediate the direct and indirect impact of a consistent minority on the majority. Initially, Moscovici's conversion theory of minority influence began as a minority opinion that was rejected by many researchers, but eventually members of opposition validated it, thus confirming the theory's exact predictions. Asch's studies highlighted the power that majorities have over groups and their subsequent conformity, but Moscovici was more interested in the power exerted by minorities.
Family estrangement is the loss of a previously existing relationship between family members, through physical and/or emotional distancing, often to the extent that there is negligible or no communication between the individuals involved for a prolonged period.
Interpersonal Acceptance-Rejection Theory, is authored by Ronald P. Rohner at the University of Connecticut. IPARTheory, is an evidence-based theory of socialization and lifespan development that attempts to describe, predict, and explain major consequences and correlates of interpersonal acceptance and rejection in multiple types of relationships worldwide. It was previously known as Parental Acceptance-Rejection Theory (PARTheory). IPARTheory has more than six decades of research behind it, therefore in 2014 the name was changed to IPARTheory because the central postulates of the theory generalize to all important relationships throughout the lifespan.