Inthemix

Last updated
inthemix
Type of site
Online music magazine/dance music portal
Available inEnglish
Headquarters
Australia
Owner Junkee Media (formerly Sound Alliance)
Created byAndre Lackmann, Libby Clark, Matt Callander (initial)
URL inthemix.com.au (archived)
CommercialYes
Launched1999
Current statusDefunct

inthemix (styled as inthemix.com.au) was an Australian online publication focused on electronic dance music, club culture, and related news, reviews, and photography. It was established in 1999 and served as a prominent online resource for the Australian dance music community during the 2000s and 2010s. [1] [2] [3]

Contents

History

The site was launched around 1999 by Andre Lackmann and Libby Clark as a platform to share photographs and document underground club culture. [1] Early contributors and team members included Matt Callander and Neil Ackland, who helped expand the site’s editorial scope and community engagement. [1] During the 2000s and early 2010s, the site evolved from a community forum and photo gallery into a professional editorial platform, covering domestic and international dance music news, festival coverage, reviews, and photography. It maintained active community forums and was widely used by DJs, promoters, and club-goers as an information and networking hub. [4]

The publisher that grew from the success of inthemix originally traded as Sound Alliance and later adopted the Junkee brand as it expanded beyond music publishing. Sound Alliance formally rebranded as Junkee Media in July 2015. [5] In June 2016, oOh!media acquired an 85% stake in Junkee Media. [6] oOh! later sold Junkee Media to RACAT Group in 2021. [7]

Events and collaborations

inthemix promoted and co-hosted events with major clubs, labels, and DJs across Australia. Notable collaborations and contributions include:

Closure

After 18 years of operation, inthemix ceased as a stand-alone brand on 1 November 2018; its content and archives were folded into Junkee’s music vertical (Music Junkee) and the inthemix content was retained in Junkee’s archives. [13] [14] [15]

Legacy

inthemix played a significant role in documenting the Australian electronic dance-music scene, particularly when mainstream coverage of the genre was limited. Its editorial work, music releases, and community interactions helped elevate local DJs and clubs while creating a central hub for fans. [1]

References

  1. 1 2 3 4 "18 Years Of inthemix: The Oral History Of The Greatest Dance Music Website Ever". Junkee (archive). 1 November 2018. Retrieved 26 October 2025.
  2. Finley, Perry (2015-01-26). "Why You Need To Pay Attention To The Australian EDM Scene". EDM | Electronic Music | EDM Music | EDM Festivals | EDM Events. Retrieved 2025-12-04.
  3. "National library of Australia archives - inthemix".
  4. "Flashback to 2002: Ivan Gough and Melbourne prog". Kriss Wales. 30 April 2014. Retrieved 26 October 2025.
  5. "Sound Alliance rebrands to Junkee Media". AdNews. 2 July 2015. Retrieved 26 October 2025.
  6. "oOh! acquires Junkee Media (ASX announcement)" (PDF). oOh!media (ASX). 24 June 2016. Retrieved 26 October 2025.
  7. "oOh! completes sale of Junkee Media to Racat Group". Mumbrella. 8 December 2021. Retrieved 26 October 2025.
  8. "Technics Inthemix50 CD 2 Mixed By Boogs". Discogs. Retrieved 26 October 2025.
  9. "Dom Dolla profile". Resident Advisor. Retrieved 26 October 2025.
  10. "Inside Australia's best clubs". The Music. Retrieved 26 October 2025.
  11. "Junkee's Inthemix brand disappears after 18 years". Mumbrella. Retrieved 26 October 2025.
  12. Pratt, Benjamin (2014-07-23). "scenestr - The Prodigal Son Of Australian Dance Music, Tydi Returns Home". scenestr. Retrieved 2025-12-04.
  13. "A Farewell From inthemix: Thanks For All The Memories". Junkee (archive). 1 November 2018. Retrieved 26 October 2025.
  14. "Junkee's Inthemix brand disappears after 18 years". Mumbrella. 1 November 2018. Retrieved 26 October 2025.
  15. "Inthemix wraps up after 18 years". Resident Advisor. 2 November 2018. Retrieved 26 October 2025.