Inthemix

inthemix

Type of site	Online music magazine / dance music portal
Available in	English
Headquarters	Australia
Owner	Junkee Media (formerly Sound Alliance)
Created by	Andre Lackmann, Libby Clark, Matt Callander (initial)
URL	inthemix.com.au (archived)
Commercial	Yes
Launched	1999
Current status	Defunct (folded into Music Junkee in 2018)

inthemix (styled as inthemix.com.au) was an Australian online publication focused on electronic dance music, club culture, and related news, reviews, and photography. It was established in 1999 and became a leading online hub for the Australian dance-music community during the 2000s and 2010s. ^[1]

History

Founding and early years

The site was launched around 1999 by Andre Lackmann and Libby Clark as a platform to share photographs and document underground club culture. ^[1] Early contributors and team members included Matt Callander and Neil Ackland, who helped expand the site’s editorial scope and community engagement. ^[1]

Growth and prominence

During the 2000s and early 2010s, the site developed from a community forum and photo-gallery site into a professional editorial platform covering domestic and international dance music news, festival coverage, reviews, and photography. It maintained active community forums and was widely used by DJs, promoters, and club-goers as an information and networking hub. ^[2]

Corporate context and ownership

The publisher that grew from the success of inthemix originally traded as Sound Alliance and later adopted the Junkee brand as it expanded beyond music publishing. Sound Alliance formally rebranded as Junkee Media in July 2015. ^[3]

In June 2016, oOh!media acquired an 85% stake in Junkee Media. ^[4] oOh! later sold Junkee Media to RACAT Group in 2021. ^[5]

Closure

After 18 years of operation, inthemix ceased as a stand-alone brand on 1 November 2018; its content and archives were folded into Junkee’s music vertical (Music Junkee) and the inthemix content was retained in Junkee’s archives. ^{[6] [7] [8]}

Content and features

The site regularly published:

• News, interviews, and reviews of producers, DJs, albums, singles, and festivals.
• Extensive event photography and galleries from raves, clubs, and festivals.
• Community forums and messageboards where users discussed DJs, events, and club culture.
• Retrospective and feature pieces documenting the evolution of Australian dance music. ^[9]

Events and collaborations

inthemix promoted and co-hosted events with major clubs, labels, and DJs across Australia. Notable collaborations and contributions include:

• Technics inthemix50 Compilation (2005): Featuring DJs Illya (Sydney) and Boogs (Melbourne), showcasing local talent. ^[10]
• DJ Features and Mixes: Artists such as Tommy Trash, Dom Dolla, DJ Zuka, and Sandro Peres contributed mixes or interviews. ^[11]
• Festival and Club Coverage: Events included Ministry of Sound Australia, Good Life, Creamfields AU, and local underground club nights. ^[12]
• inthemix Awards: An annual public-voted awards program recognizing the top DJs, clubs, producers, and festivals in the Australian electronic music scene. Notable winners included Kid Kenobi as No.1 DJ (2003–2005) and Mark James receiving a Lifetime Achievement Award in 2011. ^[13]

Timeline of significant contributions

• 1999 – Launch of inthemix by Andre Lackmann and Libby Clark.
• 2000s – Growth in news, photography, DJ interviews, and forums.
• 2005 – Release of Technics inthemix50 compilation CD.
• 2010s – Hosting online mixes and DJ sets; co-promotion of events with clubs and labels.
• 2018 – Brand retired, content integrated into Music Junkee.

Significance and legacy

inthemix played a substantial role documenting and shaping the Australian electronic dance-music scene when mainstream coverage of the genre was limited. Its editorial work, music releases, and community interactions helped elevate local DJs and clubs while creating a central hub for fans. ^[1]

Notes

• inthemix was the flagship website of Sound Alliance, which later rebranded to Junkee Media.
• Sound Alliance expanded and launched the Junkee brand in 2013; formal rebranding occurred in 2015.
• The platform continued until 2018, after which its content was integrated into Junkee’s music vertical.

See also

• Music of Australia
• Junkee Media

References

1. "18 Years Of inthemix: The Oral History Of The Greatest Dance Music Website Ever". Junkee (archive). 1 November 2018. Retrieved 26 October 2025.
2. "Flashback to 2002: Ivan Gough and Melbourne prog". Kriss Wales. 30 April 2014. Retrieved 26 October 2025.
3. "Sound Alliance rebrands to Junkee Media". AdNews. 2 July 2015. Retrieved 26 October 2025.
4. "oOh! acquires Junkee Media (ASX announcement)" (PDF). oOh!media (ASX). 24 June 2016. Retrieved 26 October 2025.
5. "oOh! completes sale of Junkee Media to Racat Group". Mumbrella. 8 December 2021. Retrieved 26 October 2025.
6. "A Farewell From inthemix: Thanks For All The Memories". Junkee (archive). 1 November 2018. Retrieved 26 October 2025.
7. "Junkee's Inthemix brand disappears after 18 years". Mumbrella. 1 November 2018. Retrieved 26 October 2025.
8. "Inthemix wraps up after 18 years". Resident Advisor. 2 November 2018. Retrieved 26 October 2025.
9. "Inthemix — tag archive". Junkee (archive). Retrieved 26 October 2025.
10. "Technics Inthemix50 CD 2 Mixed By Boogs". Discogs. Retrieved 26 October 2025.
11. "Dom Dolla profile". Resident Advisor. Retrieved 26 October 2025.
12. "Inside Australia's best clubs". The Music. Retrieved 26 October 2025.
13. "Junkee's Inthemix brand disappears after 18 years". Mumbrella. Retrieved 26 October 2025.

External links

• Archived inthemix homepage (1 Nov 2018 snapshot)
• inthemix content at the Internet Archive
• inthemix content on Trove archives