 | This article contains content that is written like an advertisement .(March 2023) |
| Formerly | Sound Alliance |
|---|---|
| Industry | Digital media |
| Founded | 2000 |
| Headquarters | Surry Hills, New South Wales, Australia |
Key people | Piers Grove, Publisher |
| Products | Junkee Punkee AWOL |
| Parent | RACAT Group |
| Website | junkeemedia |
Junkee Media, formerly known as Sound Alliance, is a digital media company based in Australia.
Junkee Media was founded in 2000 when Matt Callander, Libby Clark and Andre Lackmann launched their dance music website inthemix. [1] The website began as a part-time hobby for the three, [2] who were soon joined by Neil Ackland. Ackland discovered the site online and got in touch with its creators. [3]
Sound Alliance acquired Mess+Noise in October 2008 from failed media group Destra Corporation. [1] Mess+Noise had been operating since 2005 when it began as a bimonthly print publication. [4] In 2006, Tim Duggan co-founded national LGBT site Same Same with Sound Alliance. [5]
Sound Alliance launched Junkee in March 2013, an online title aimed at an audience aged 18 to 29 years. [6] The publisher told its audience that Junkee would be built on principles uncovered in a comprehensive youth survey of a few thousand 18- to 29-year-olds. [7] Sound Alliance used Junkee to trial native advertising which by October 2014 it used across all of its publications. [8]
Sound Alliance formally rebranded itself as Junkee Media in July 2015. [9] [10] CEO Neil Ackland told media the name change reflected the company's transformation from being a music-only publisher to becoming a youth-focused lifestyle publisher. [11] In September 2015, Junkee Media sold LGBT title Same Same to Evo Media. [12]
In 2016, oOh!media purchased an 85% shareholding in Junkee Media. [13] It acquired the remaining 15% several years later. [14]
In April 2017, FasterLouder was rebranded to Music Junkee, [15] and a new site targeting Generation Z, Punkee, was launched the following month. [16] In November 2018, Junkee Media closed down inthemix after 18 years. [17]
In December 2021, Junkee Media was sold to RACAT Group. oOh!media retained Junkee's branded content and production arm, Junkee Studio. [18]
Junkee was named media brand of the year at the 2014 Mumbrella Awards. [22] Qantas and Junkee Media's AWOL was named the content marketing strategy of the year in 2015. [23]
In 2011, Sound Alliance was named to the Digital Media Top 10 Power Index, lauded for disrupting their larger traditional media competitors. [24]
Sound Alliance was named one of Australia's best places to work in both 2010 and 2009 by the publication BRW . [25]
Punkee was named the media brand of the year at the 2018 Mumbrella Awards. [26] Junkee Media was named publishing company of the year - large publishers at the 2018 Publish Awards. [27]
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