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An "it boy" (sometimes "it man") is an attractive young man who is perceived to have both sex appeal and a personality that is especially engaging. The term was coined as the male equivalent of an "it girl".
In 1950, actress Clara Bow, for who the term "it girl" was coined, identified Robert Mitchum as an it man. [1] In 1995, Entertainment Weekly referred to Leonardo DiCaprio as "Hollywood's 'It' Boy" because of his "blazing talent and dashing baby-faced looks – a combination of the mystic and the mischievous – that have the praise faucets gushing buckets". [2] [3]
In 2024, Vox published an article titled "Every Hollywood 'it' boy is a white guy," criticizing the entertainment industry for focusing almost exclusively on white actors in the 2020s. [4]