Bach Buquen

Last updated
Bach Buquen
Born2005or2006(age 19–20) [1]
OccupationInfluencer
Instagram information
Page
Followers4.6 million
TikTok information
Page
Years active2021–present
Genres
  • Get Ready With Me
  • dance
Followers9.1 million
Last updated: 25 October 2025

Bach Buquen (born 2005 or 2006) is a French influencer. He rose to popularity in 2024 for his TikTok videos of him putting on makeup in public.

Contents

Early life and career

Buquen was born to Vietnamese and French parents and raised in the 6th arrondissement of Paris. [2] His mother is a former actress and he was a ballet dancer for seven years. [1] [3]

Prior to posting makeup videos, Buquen posted dance challenge, "Get Ready With Me" (GRWM), and calisthenics videos on TikTok. In the summer of 2024, Buquen posted six TikTok videos of himself applying makeup in public as passersby reacted behind him, mostly filmed in the Gare Saint-Lazare and each set to the Charli XCX song "Guess", in what he described as an effort to "normalize makeup for men". [4] The videos went viral online, with one video receiving more than 31 million views, and brought him to wider popularity internationally. [5] [6] By December 2024, he had more than eight million followers on TikTok and more than four and a half million on Instagram. [7] Buquen relocated to New York City at the beginning of 2025. [1] He modeled for Dsquared²'s Icon New Generation SS25 campaign in March 2025. [8]

Public image

Alex Reimer of Queerty wrote in 2024 that Buquen's "hyper-masc image" set him apart from other male beauty influencers such as James Charles and rugby player Davis Atkin, while Charlie Kolbrener of V wrote the following year that his makeup videos "positioned him as a harbinger of a new kind of masculinity". [6] [1] Some social media users accused him in 2024 of stealing the concept of his makeup videos from queer beauty influencers, with Erin Docherty of Mamamia writing that his public GRWM videos were "strikingly similar" to those of fellow French beauty influencer Arthur Garros. [9] Vanity Fair France and The Business of Fashion both described Buquen as a TikTok "it boy". [4] [10]

References

  1. 1 2 3 4 Kolbrener, Charlie (13 May 2025). "New Kids on the Tok: Bach Buquen". V . Retrieved 25 October 2025.
  2. ↑ Liu, Ray (3 December 2024). "Bach Buquen is the latest guy to normalize makeup for men". JoySauce. Retrieved 25 October 2025.
  3. ↑ Rajagopal, Mekala (3 October 2024). "TikTok King Bach Buquen Is Hot, Viral, and French". Interview . Retrieved 25 October 2025.
  4. 1 2 Marcel, Blanche (22 October 2024). "Bach Buquen, le tiktokeur qui a amené les hommes à se maquiller, est le nouveau chouchou de Jacquemus". Vanity Fair France (in French). Retrieved 25 October 2025.
  5. ↑ Mari, Fani (9 December 2024). "More Men Are Wearing Makeup Than Ever — We Talked To 5 Of Them". HuffPost . Retrieved 25 October 2025.
  6. 1 2 Reimer, Alex (7 December 2024). "Bach Buquen is a jock stud who's teaching guys how to wear makeup on TikTok". Queerty . Retrieved 25 October 2025.
  7. ↑ I, Isabella (10 December 2024). "French Influencer Bach Buquen Proves Men Can Rock Make-Up". Instinct . Retrieved 25 October 2025.
  8. ↑ Cooper, Tatiana (4 March 2025). "Getting Ready: Bach Buquen Attends the Ultimate Oscars After Party With Dsquared2". V . Retrieved 25 October 2025.
  9. ↑ Docherty, Erin (5 November 2024). "Inside the rise of teen boys and their beauty routines". Mamamia . Retrieved 25 October 2025.
  10. ↑ Cordero, Robert (21 October 2024). "The TikTok 'It Boy' Who's Getting Men to Wear Makeup" . The Business of Fashion . Retrieved 25 October 2025.
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