The vehicle's design was influenced by Renaissance-era architecture. It has been compared to that of the Jaguar E-Type and Rolls Royce Spectre.[1][6][7] The car was made in two colours: Miami Pink, which was inspired by Miami's artwork and renowned 80s neon aesthetic, and London Blue, which reflects the UK.[6]
The car is a two-door coupe with a long bonnet and a fastback roof. It has butterfly doors. There is a grille-like "strikethrough" design on the front and rear.[6] The car's seats are made of stone and have a brass spine separating them.[2]
The design was not intended for production and instead meant to promote an upcoming line of electric cars.[8]
Launch and Controversy
In 2024, Jaguar relaunched its brand with a new logo, motto and concept car. The revealed "Jaguar Type 00" at the Miami Art Show was controversial on both online reactions and wider media coverage.[9] The Jaguar Type 00 name (spoken as "zero-zero") draws inspiration from the iconic Jaguar Type series of the past, particularly the renowned E-Type, as well as other luxury cars such as those from Polestar and Rolls Royce. The first "zero" represents the car's zero-emissions electric powertrain, while the second "zero" is supposedly in reference to the beginning of an "whole new lineage of Jaguars".[10] While only a concept car, it is the first Jaguar car to display the new logo and badge, and the company has stated that it is a representation the direction the company will go with its future design style.[11]
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