Jaideep Mehrotra (born 1954) is an Indian contemporary artist based in Mumbai, India. He started his artistic career with a solo exhibition at the young age of 13 in 1967.[1] Despite having no formal training in art, Mehrotra managed a parallel career of business and painting up until 1983,[2] when he embraced painting as his solitary profession.
Having been a part of the art world for over four decades, Mehrotra has worked with a profusion of mediums. His works steer away from conforming to the orthodox approaches. His inventive works are both rich in visual portrayal and intense in intellectual ideology, sometimes including socio-political commentary.
He has served as a judge, panelist, jury member on various awards,[3] competitions and various art events. He has also had work sold at various auctions over the years, including Bonhams, Osian's[4][5] and Saffronart.[6]
Early life and education
Mehrotra was born in Mumbai, India. He did his early schooling at St. Mary's, Mumbai and then at Mayo College, Ajmer after which he pursued business studies from the University of Mumbai.
Works
Pioneer of the digital medium as an art form in India,[7] Mehrotra has continually pushed the conceptual thresholds of his visual language to integrate different elements in his works – the historical with the contemporary, the traditional with the modern.
The creative quest of not confining to parameters, has driven him to experiment with different mediums and subjects, both within and without the two dimensional. This foray has led him to work with oils, acrylics, fabric, resin, the digital domain of installations, web based art, Giclée, audio-visual depiction and short films.[8]
Designed book covers for Vikram Chandra's Sacred Games,[23] and Love and Longing in Bombay[24] (Penguin India Ltd.), The Sixth Veda by Prashant Parikh (Hamilton & Co.Publ. London), Rashmi Udaysingh's A Vegetarian in Paris[25] and Young Rangers by Sunjoy Monga
His short films were screened at The Short Film festival of Kerala and the Indo-British Digital Film festival of the British Council
His video work ‘Hive’ was screened at Video Wednesday Finale, in Gallery Espace, New Delhi.
His video works ‘Hive’ and ‘Within’ were screened at ‘Spectrum 2009,’ in Abu Dhabi, Emirates Palace, UAE[28]
He was commissioned a painting by Chivas Regal “25 Stories High” Exhibited in the Dubai Duty Free, UAE, for the duration of July to September 2011[29]
In 2001, Sula commissioned Mehrotra for a painting for a signature series. Mehrotra eventually designed the label and the look for the bottle of Sula's “Satori” wine, which is the highest selling wine in India.[30][31]
He was chosen to create the corporate calendar for Jindal Steel for the year 2002[32]
Mehrotra was commissioned by RPG Art Foundation to do two public sculptures on Sachin Tendulkar. The first one, titled “Between the Lines” was composed of 12 vertical bars of carbon fibre and aluminum alloy. The second one, titled “MileStone” depicted Tendulkar's face using text[33]
Mehrotra's works of art were displayed at the Times of India Lit Fest in 2016[34]
He was the first Indian artist to have his own web site, as well as the first Indian artist to have his own interactive CD-ROM[8]
One of 50 winners (out of 20,000 entries) in the International Digital Art Awards 2003 Exhibition, Australia[35]
Mehrotra was approached by a large diamond conglomerate to paint a portrait of Maharani Gayatri Devi. This turned out to be the last portrait of her painted before her death[36]
In January 2012, Mehrotra was listed as one of the artists whose works should be invested into, by Gulf News, one of the leading newspapers of the Middle East[37]
His work has been featured in and, in some cases on the covers of, top publications such as Elle Magazine, Reader's Digest, Hindustan Times, Verve, Times of India, etc.
Was named one of the ‘Top Artists From Mumbai You Ought to Know’ by CultureTrip[38]
Personal life
He worked in various corporations in Bombay, Dubai and Africa, before returning to India to switch careers from a businessman to an artist[39]
Mehrotra married his wife Seema in 1989 and they have two daughters Anushka and Mallika.[39]
Mehrotra's interests in helping the underprivileged and the aged are well-known.[40][41] His is also known to be environmentally conscious[42] and a concerned citizen of Mumbai. He's helped numerous charitable causes over the years[43][44][45][46]
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