James Bettman

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An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN   978-0201008340

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References

  1. "Jim Bettman | Duke's Fuqua School of Business". Fuqua.duke.edu. Retrieved 9 November 2021.
  2. ">ACR Fellow Award | ACR". Acrwebsite.org. Retrieved 9 November 2021.
  3. "About the AMA Fellows". Ama.org. Retrieved 9 November 2021.
  4. Earl, Peter E., and Simon Kemp, eds. The Elgar companion to consumer research and economic psychology. Edward Elgar Publishing, 2002.
James Ross Bettman
BornSeptember 15, 1943
NationalityAmerican
TitleBurlington Industries Professor
Academic background
Education Yale University
Thesis Behavioral Simulation Models in Marketing Systems (1969)
Doctoral advisorGerrit Wolf