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Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc.. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks. Keebler had marketed its brands such as Cheez-It, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Chachos and Zesta Crackers, among others. The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA. The cracker lines are now marketed under the Kellogg's or Sunshine names. The Keebler slogans are "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle. The Kellogg Company sold Keebler to the Italian-owned Ferrero SpA in 2019.
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935 in Chicago by Leo Burnett.
Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes breakfast cereal, appearing on its packaging and advertising. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Since Tony's debut in 1952, the character has spanned several generations and become a breakfast cereal icon.
Carlos Miguel Gutierrez is an American former CEO and former United States Secretary of Commerce. He is currently a Co-Founder and Executive Chairman of EmPath, a Skills Intelligence Software as a Service machine learning company that uses proprietary software to enable large and complex organizations to discover and grow employee's skills by identifying their proficiencies and deficiencies and enabling their efficient redeployment, up-skilling, re-skilling, and training.
Pacific Sunwear of California, LLC, is a United States-based retail clothing brand rooted in the youth oriented culture and lifestyle of California. The company sells lifestyle apparel, along with footwear and accessories designed for teens and young adults. As of 2020, the company operates 400 stores in all 50 states and Puerto Rico. PacSun is headquartered in Anaheim, California, and operates a distribution center in Groveport, Ohio. The company's regional directors, district managers and store positions are located throughout the United States. The company went bankrupt in April 2016 and is now owned by Golden Gate Capital. This was the company's third time filing bankruptcy.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.
Michael A. Miles (1940–2013) was an American marketer and businessman from Washington, D.C., who served as Chief executive of Kentucky Fried Chicken, Kraft Foods, and Philip Morris Companies, and as a director on the board of Time Warner, Sears Holdings Corporation, Dell Inc., AMR Corporation, and Citadel Broadcasting Corporation. From 1961 to 1971 he was an advertising executive at Leo Burnett Co. He was also a trustee of Northwestern University. He died on November 10, 2013 from complications of a brain tumor.
Insight Publicis is one of the largest advertising agencies in Nigeria and West Africa. It is wholly owned by the Troyka Group. The company was affiliated with the Grey Group EMEA for several years, but is now a member of the Publicis Group.
Charles Martin Berger (1936–2008) was a business executive who created several well-known advertising campaigns for Heinz ketchup. He worked for Heinz for 32 years before moving on to become CEO of Scotts Miracle-Gro Company. Berger died in 2008 at the age of 72 after a protracted illness.
Jonathan Harries was chairman emeritus and executive advisor, global creative of FCB, one of the world's largest global advertising agency networks with more than 8,000 employees across 80 countries.
The Kid in You is an advertising slogan developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in the mid-1980s. The slogan was aimed at adults who were concerned with their perceived maturity but still wanted a sweet tasting children's cereal.
Todd Sampson is a Canadian-born Australian award-winning documentary-maker and television presenter. He appears as a co-host on the marketing discussion program Gruen and as a guest host on The Project. He wrote, produced and presented the science documentary series, Redesign My Brain which won Documentary of the Year. He is the host and producer of the ABC documentary series, Life on the Line. Sampson also writes, produces and hosts Body Hack, an adventure documentary series for Discovery International and Channel TEN which was nominated for Best Factual Series and Most Outstanding Documentary of the Year. In 2016, Sampson also acted a small part as Provost in the Oscar-nominated feature film Lion. In 2018, he won Television Personality of the Year at the GQ Men of the Year Awards. Sampson is an adventurer and has climbed to the summit of Mount Everest.
Marc Nohr is a creative entrepreneur best known for co-founding integrated agency Kitcatt Nohr. He is currently the Chairman of London advertising agency Fold7 and Group CEO, of Miroma Group, agencies.
Paulo Giovanni is an advertising executive and chairman of Leo Burnett Tailor Made, ranked as one of the 10 largest advertising agencies in Brazil in 2014, according to a survey conducted by Ibop and Monitor.
Jeffrey J. Jones II is an American business executive. He is president and chief executive officer of H&R Block, and formerly held executive posts with Target Corporation, Uber and Gap Inc..
Jerry Reitman is an American author, businessman and advertising executive. Reitman is the founder of the Reitman Group. He formerly worked for American Express, served as the vice president of marketing for the CBS Columbia House division, served as the CEO of Scali, McCabe, Sloves, the International Head and Executive Vice President of Ogilvy, and the Executive Vice President of Leo Burnett Worldwide.
References
- ↑ "Executive Profile James M. Jenness". Bloomberg Business. June 25, 2015.
