Jamjar Investments

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JamJar Investments
Industry Venture Capital
Founded2012;13 years ago (2012)
FoundersRichard Reed, Adam Balon, Jon Wright, Katie Marrache (née Leviten)
Headquarters
London
,
United Kingdom
Website www.jamjarinvestments.com

JamJar Investments is British venture capital investment fund, headquartered in London. JamJar Investments provides investment to early-stage companies in the consumer technology and FMCG sectors. [1]

Contents

Investment Focus

JamJar look to 'love, help & invest in early-stage consumer brands' [2] Their focus on consumer brands is born from the JamJar founders' founding/working at Innocent Drinks.

History

JamJar was founded in 2012 by Richard Reed, Jon Wright, Adam Balon, and Katie Marraché (née Leviten). [3] [4] Reed, Wright, and Balon had previously founded FMCG smoothie brand Innocent Drinks, which was sold to Coca-Cola in 2013 for north of $700m. [5] [6] [7]

Previous investments include Runna, [8] , Wild, [9] Farewill, [10] Graze, [11] Deliveroo, [11] Tails.com, [12] Babylon Health, [13] Propercorn, [14] [15] Popchips [16] and Simba Sleep. [17]

In May 2017 Katie Marrache was announced Europe's youngest female VC partner. [18] In April 2022, JamJar announced a new £100m fund. [19]

References

  1. ↑ "Meet London's leading tech investors". Evening Standard. 4 April 2018. Retrieved 28 May 2020.
  2. ↑ "Jam Jar Investments Website". Jam Jar Investments. 16 September 2025. Retrieved 16 September 2025.
  3. ↑ Isaac, Anna (25 April 2017). "Going from business owner to investor is like going from athlete to coach". The Telegraph. London. ISSN   0307-1235 . Retrieved 28 May 2020.
  4. ↑ "London is the best place in the world to start a business, says Innocent co-founder Richard Reed". CityAM. 18 October 2018. Retrieved 28 May 2020.
  5. ↑ Smale, Will (9 April 2018). "How smoothie brand Innocent became a bestseller". BBC News. Retrieved 28 May 2020.
  6. ↑ "Coca-Cola takes full control of Innocent". the Guardian. 22 February 2013. Retrieved 28 May 2020.
  7. ↑ Lucas, Louis (22 February 2013). "Coca-Cola swallows most of Innocent". Financial Times. Retrieved 28 May 2020.
  8. ↑ Young, Jamie (17 April 2025). "Strava acquires UK running app Runna in multimillion-pound deal". Business Matters.
  9. ↑ Allen, Patricia (17 February 2022). "UK-based Wild lands €5.9 million to clean up the personal-care market and fuel the refill revolution". EU-Startups.
  10. ↑ May, Melanie (22 January 2019). "Online will-writing service Farewill completes £7.5m capital raise". UK Fundraising.
  11. 1 2 "Richard Reed: 'Will wackaging be my contribution to the species?'". the Guardian. 23 October 2016. Retrieved 28 May 2020.
  12. ↑ Whitear, Sam (9 May 2018). "Clough & Willis advises JamJar Investments on latest deal". Business Manchester. Retrieved 28 May 2020.
  13. ↑ "M:Qube secures £5 million Series A investment led by AV8 Ventures, IQ Capital and Jamjar – UK Tech Investment News" . Retrieved 28 May 2020.
  14. ↑ Selwood, Daniel (1 June 2018). "Mike Hedges to 'spearhead expansion' as Propercorn CEO". The Grocer. Retrieved 28 May 2020.
  15. ↑ "Jamjar Investments Opens The Lid & Helps Find $7m Funding For Snackfood Start-up Propercorn". Haggerston Times. 5 September 2016. Retrieved 28 May 2020.
  16. ↑ "Innocent Drink's Richard Reed on life after a $500 million company". Growth Business. 11 April 2014. Retrieved 28 May 2020.
  17. ↑ "Mattress Maker Simba Sleeps Secures Investment from JamJar and Others". UK Business Angels Association. 1 April 2016. Retrieved 26 October 2020.
  18. ↑ Shead, Sam. "An Oxford uni grad has become the UK's youngest female VC partner". Insider. Retrieved 28 May 2020.
  19. ↑ "JamJar Fund".
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