 | |
| Industry | Snack |
|---|---|
| Founded | 2007 |
| Founder |
|
| Headquarters | Delaware, United States |
| Owner | VSB OpCo, LLC |
| Website | popchips |
Popchips, stylized 'popchips' is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes. [1]
Keith Belling is a co-founder and CEO of Popchips which was created in 2007. Belling teamed up with Patrick Turpin, and created a new popped chip. [2] The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature. [3] Turpin co-founded Popchips, Inc., and serves as its President.
In November, 2015 David Ritterbush was named CEO of the company, replacing Paul Davis. [4]
The company was rated by Forbes as among America's top 20 most promising companies in 2011. [5] Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, and Sean Combs. [6]
Popchips received widespread criticism for their May 2012 video ad campaign featuring actor Ashton Kutcher. [7] The campaign featured Kutcher as an Indian man 'looking for love' in a dating ad-style spoof. Kutcher's use of brown-face make up and a stereotypical Indian accent was deemed racially insensitive and offensive and received backlash from online viewers and members of the Indian-American community. [8]
Ashton Kutcher was the first celebrity to endorse the company, with 13 million followers on Twitter. Kutcher boosted the publicity of Popchips. [9] In 2012, Popchips also gained another celebrity endorser, Katy Perry. Since 2012, Perry featured in advertisements and also helped to launch her own flavour of Popchips, Katy's Kettle Corn. [10]
Since 2007, Popchips has won the following awards: [11]
One of the 8 Most Addicting Foods - Yahoo! Shine
Popchips provides its snack through a network of retail stores including Target, Safeway, and Walgreens [12] in the United States, Canada, United Kingdom, Ireland and also online.
Popchips are produced in a number of flavors in addition to the original flavor:
Potato
Potato Ridges
A potato chip or crisp is a thin slice of potato that has been deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.
Christopher Ashton Kutcher is an American actor, producer and entrepreneur. Kutcher began his acting career portraying Michael Kelso in the Fox sitcom That '70s Show (1998–2006). He made his film debut in the romantic comedy Coming Soon (1999), followed by the comedy film Dude, Where's My Car? (2000), which was a box office success. In 2003, Kutcher starred in the romantic comedies Just Married and My Boss's Daughter. That year, he created and produced the television series Punk'd, also serving as host for the first eight of its ten seasons. Kutcher starred in the science fiction film The Butterfly Effect (2004) and had a voice role in Open Season (2006).
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The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smith's Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
Humpty Dumpty Snack Foods is an American food company, operating as a subsidiary of Old Dutch Foods, that packages and sells snack foods. The company is named after the nursery rhyme character and features the character as the company logo. Humpty Dumpty products are generally sold in New England, Quebec and Atlantic Canada.
Munchos are a potato chip snack food manufactured from dehydrated potatoes by Frito-Lay.
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