Jatz

Last updated
Jatz
Arnott's Jatz crackers.jpg
Product typeFood
Owner Arnott's Biscuits
Produced byArnott's Biscuits
Country Australia
Introduced1952
MarketsAustralia
Previous ownersSavoy owned by Brockhoff Biscuits until 1963 merger [1] [2]
Registered as a trademark in
  • Jatz: Australia, 1952 [3]
  • Savoy: Australia, 1990 [4]
TaglineBaked, not fried
Website www.arnotts.com/products/crackers

Jatz is a brand of malted Australian cracker introduced by Arnott's Biscuits in 1952. [5] The crackers are circular, about 5cm in diameter, lightly salted on one side and have a scalloped edge. [6] It is typically eaten with cheese and cabanossi, [7] dips, Vegemite or by itself. It is available in original, cracked pepper, fat-free and Clix varieties. [8]

Savoy

Savoy is an extremely similar cracker initially introduced by the Brockhoff Biscuits in Melbourne [9] in 1938. [10] While they were originally competitors, with the merger of Brockhoff and Arnott's in 1963, the decision was made to keep both products on store shelves. [2] Today, besides branding, the difference between the two biscuits include the replacement of the full cream milk powder and malt in Jatz with golden syrup in Savoy. [1]

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References

  1. 1 2 "Revealed: The Difference Between Jatz And Savoy". Triple M. Retrieved 2020-03-13.
  2. 1 2 "Biscuit Firms Plan Merger". Canberra Times (ACT : 1926 - 1995). 1963-06-06. p. 32. Retrieved 2020-03-13.
  3. "Trade Mark 111736 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 2020-03-13.
  4. "Trade Mark 537983 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 2020-03-13.
  5. "Advertising". Sydney Morning Herald (NSW : 1842 - 1954). 1952-10-30. p. 6. Retrieved 2020-03-13.
  6. "Jatz Cracker Image".
  7. "Four simple but irresistible ways to jazz up a Jatz cracker". Good Food. 2023-12-05. Retrieved 2024-10-27.
  8. "Jatz Crackers | Arnott's Australia". Arnotts.com.au. Retrieved 2017-09-22.
  9. McDonald, Elizabeth (2024-07-17). "The real state of origin: What's the difference between Jatz and Savoy?". Delicious. Retrieved 2024-04-09.
  10. "Advertising". Herald (Melbourne, Vic. : 1861 - 1954). 1938-03-12. p. 35. Retrieved 2020-03-13.