Jerry Baldwin | |
---|---|
Born | Gerald Baldwin |
Occupation(s) | Food and beverage company founder, company chairman. |
Known for | Co-founded Starbucks coffee chain |
Gerald Baldwin is an American businessman. He and two other entrepreneurs, Gordon Bowker and Zev Siegl, founded Starbucks in Seattle, in 1971. He is a Sonoma Valley vintner, and co-founder of J. Baldwin Wines.
Jerry Baldwin was born to Rowland Baldwin (1914-1989), a door-to-door milkman, and Patricia Brodeur Baldwin (b. 1923), who worked in data processing for the federal government and IBM, found his life unsettled as a teenager when his parents divorced and his mother remarried. Baldwin went to 3 different high schools before enrolling at the University of San Francisco. [1] He learned the coffee trade from Alfred Peet, whose store Peet's Coffee And Tea, was the inspiration for Starbucks. Starbucks purchased roasted coffee beans from Peet's during its first year of operation. Baldwin has recalled Peet as being a "very generous" mentor. [2] In 1984, when Peet's was offered for sale, Baldwin led a group of investors, including Bowker, [3] to purchase the company. In 1987, he sold his interests in Starbucks. Baldwin was chairman of Peet's until 2001 when Peet's went public, and he became a director of the company. [4] [5] [6]
Baldwin served as director and founding chairman of the Technical Standards Committee of the Specialty Coffee Association of America; president of Association Scientifique International du Cafe (ASIC); and chairman of the Coffee Quality Institute. He was honored with a Lifetime Achievement Award by Specialty Coffee Association of America. He is a director of TechnoServe, an NGO working in Latin America and Africa. [7]
In 2000, he and his wife, photographer Jane Baldwin, established J. Baldwin Wines, a zinfandel and petite sirah grower and producer located in Sonoma Valley, California. [8]
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market initially as a coffee bean wholesaler. Starbucks was converted into a coffee shop serving espresso-based drinks under the ownership of Howard Schultz, who was chief executive officer from 1986 to 2000 and led the aggressive expansion of the franchise across the West Coast of the United States.
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Tully's Coffee is an American specialty coffee manufacturing brand owned by Keurig Dr Pepper, which acquired Tully's brand and wholesale business in 2009.
Howard D. Schultz is an American businessman and author who was the chairman and chief executive officer of Starbucks from 1986 to 2000, from 2008 to 2017, and interim CEO from 2022 to 2023. Schultz owned the Seattle SuperSonics basketball team from 2001 to 2006.
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J. Lohr Vineyards & Wines is a winemaking company headquartered in San Jose, California, with over 4,000 acres of estate vineyards in the Paso Robles AVA in San Luis Obispo County, Arroyo Seco and Santa Lucia Highlands AVAs in Monterey County, and the St. Helena AVA in Napa Valley, California. The family-owned and operated company was founded by Jerry Lohr in 1974. The company operates wineries in San Jose, Paso Robles, and Greenfield, California. In 2013, Steve Lohr was appointed CEO of the company. J. Lohr Vineyards & Wines’ product portfolio includes eight tiers of wine: J. Lohr Signature, J. Lohr Cuvée Series, J. Lohr Vineyard Series, J. Lohr Gesture, J. Lohr Pure Paso Proprietary Red Wine, J. Lohr Monterey Roots, J. Lohr Estates and ARIEL Vineyards. The portfolio also includes specialty brands Cypress Vineyards and Painter Bridge. J. Lohr ranks among the top 25 wine producers in the United States, with annual US sales exceeding 1.8 million cases.
Alfred H. Peet was a Dutch-American entrepreneur and the founder of Peet's Coffee & Tea in Berkeley, California, in 1966. Peet is widely credited with starting the specialty coffee revolution in the US. Among coffee historians, Peet has been called "the Dutchman who taught America how to drink coffee." Peet taught his style of roasting beans to Jerry Baldwin, Zev Siegl and Gordon Bowker, who, with his blessing, took the technique to Seattle and founded Starbucks in 1971. Peet later distanced himself, however, from the Starbucks trio as they experimented with ultra-dark roasts. "Baldwin never learned anything from me," Peet was later quoted as saying.
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