Joey Reiman | |
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| Born | Joseph Alden Reiman 31 March 1953 (age 71) New York City, US |
| Education | Brandeis University |
| Occupation(s) | Businessman, author |
| Spouse | Cynthia Good |
| Children | 2 sons |
| Website | www |
Joseph Alden Reiman (born March 31, 1953) is an American advertising businessman and author. [1]
Joseph Alden Reiman was born to a Jewish family [2] in New York City on March 31, 1953, to businessman Henri Reiman and astrologer Phyllis Joy. [3] He is a graduate of Brandeis University with a bachelor's degree in American Studies. [4] After graduation, Reiman interned under director Federico Fellini in Rome, Italy. While in Italy, Reiman was a passenger in a car accident where he was partially paralyzed, losing the use of his right arm. [5] Six months after his accident Reiman entered the world of advertising.
Reiman served as chairman of the advertising agency Babbitt & Reiman until its acquisition by the London-based GGT in the early 1990s. [6] He went on to become the founder and CEO of the Joey Reiman Agency, where he remained until 1995. [7] BrightHouse has worked on campaigns for clients such as The Coca-Cola Company, Procter & Gamble, McDonald's, Pepperidge Farm and Newell Brands. [8] [9] [10] [11]
Reiman is married to Cynthia Good, founder and owner of Little Pink Book. [16] Together the couple has two sons, Alden and Julien.[ citation needed ] Reiman is an adjunct marketing professor at the Goizueta Business School of Emory University. [17] He leads workshops for fortune 500 companies. [18] Joey is also a frequent marketing and branding guest expert on CNN. [19]
The dot-com bubble was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Internet, resulting in a dispensation of available venture capital and the rapid growth of valuations in new dot-com startups. Between 1995 and its peak in March 2000, investments in the NASDAQ composite stock market index rose by 800%, only to fall 78% from its peak by October 2002, giving up all its gains during the bubble.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
Partnership to End Addiction, formerly called The Partnership for a Drug Free America, is a non-profit organization aiming to prevent the misuse of illegal drugs. The organization is most widely known for its TV ad This Is Your Brain on Drugs.
In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales. As a public relations opportunity, it is a way for a firm to tout past accomplishments while strengthening relationships with employees and customers and investors. The duration of the celebration itself can vary considerably, from an hour or day to activities happening throughout the year. Many businesses use an anniversary to express gratitude for past success. Generally, larger corporations have the means to stage more elaborate celebrations.
Rex Briggs is an author, award winning marketing ROI researcher. He began his career at Yankelovich Partners, where he was noted for his work in Generation X Minority marketing. While at Yankelovich, he is noted for developing a theory called “The Psychology of disenfranchisement.” Briggs was among the first to research the Internet.
Sprinklr is an American software company based in New York City that develops a SaaS customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
Gadget Flow is a curated e-commerce marketplace based in New York City. It was launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis. With 22 million visits per month, it is among the largest product-search engines, emphasizing product research from platforms such as Amazon, Etsy, Kickstarter, IndieGogo, and other crowdfunding platforms.
Joel Babbit is an American marketing executive and entrepreneur. He currently serves as CEO of Narrative Content Group, which he co-founded in 2009 with Rolling Stones keyboardist Chuck Leavell.
Scott Galloway is an American public speaker, author, podcast host, and entrepreneur. He is a clinical professor of marketing at the New York University Stern School of Business.
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
REIMAN: Well for one, I'm Jewish and I'm following him on Twitter.
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